User Persona: Overworked Owen

[laureldernbach]

Overworked Owen

Background and Demographic Information

• Nickname: Overworked Owen aka Double O, closely related to Burnout Billy
• Demographics: Anyone who is stressed and/or overworked. Often, when the to-do list piles up, it's difficult to pause or make time for yourself.
• Overheard quote: "These days I can barely hear myself think!"

Narrative

Overworked Owen doesn't have a problem scrolling endlessly through social media-- he doesn't have time! He barely has time to take a break between meetings, and when he does, he often spends them staring at the bubbles in the office water cooler. He's tried other mindfulness apps, but they're simply not engaging or fun enough.

Behavioral and Dimensional Information

• Goals and Motivations:
  • Owen wants to be able to take short breaks in his day that help him be more mindful and grounded as he goes about his busy day.
• Tasks:
  • Wants to open his phone and immediately begin using Breeze (maybe gets a push notification at a designated time predetermined by him)
  • Takes <5 minutes to calm mind and think about something other than busy day
  • Exit the app feeling refreshed
• Pain Points, Concerns, and Challenges:
  • He has trouble remembering to take time for himself
  • He gets bored easily with traditional mindfulness activities
  • His mind is going a million miles an hour and he really struggles to be present
• User Flow
  • He opens the app (or is prompted to open the app at a certain time)
  • He engages with Breeze briefly -- plays 1 "level," approx. 5 minutes
  • He closes the app and gets back to work, feeling less stressed