User Persona: Fomo Franny

[grantrdumanian]

UserPersonaNickName

Background and Demographic Information

• Nickname: Fomo Franny
• Demographics: middle-to-high-school aged, middle to upper class, on social media a lot
• Overheard quote: "Instagram always makes me sad and feel like I am missing out on everything, but I just can't stop scrolling on it."

Narrative

Fomo Franny is always on social media - Snapchat, Instagram, TikTok, you name it. Without fail it makes her sad – endless streams of "friends" hanging out with each other in beautiful places makes Franny feel left out and insecure. Despite being aware of the effect these apps have on her, it's really hard for Franny to stop - she has nothing to help her break the cycle of scrolling and getting sadder.

Behavioral and Dimensional Information

• Goals and Motivations:

  • Franny really wants to be on social media less. When she can feel herself getting sad, she'd like to be better at saying "no, I'm done for today."

• Tasks:

  • Wants Breeze to alert her frequently (every 10/15 minutes) when she's on social media
  • Must accept push notifications after too much time on social media
  • Plays Breeze for a bit and then decides whether to go back to the social media app or take a break for a bit

• Pain Points, Concerns, and Challenges:

  • Social media has a huge pull - it might be hard to break her of the habit
  • If Franny is really down in the dumps, a game might not be what she needs to calm her / get her into a better headspace
  • Swiping away the Breeze notification might become just another part of Franny's scrolling ritual

• User Flow

  • Franny is scrolling on a social media app for a bit, gets a Breeze notification
  • Franny accepts the notification, plays Breeze for ~ 5 minutes
  • At the end of the level, Franny is able to return to Instagram/Snapchat/TikTok or just leave the app entirely