Customer cohort analysis and retention analysis are two crucial techniques businesses use to understand customer behavior and improve customer retention. Power BI is a business analytics service that provides interactive visualizations and business intelligence capabilities with an interface that allows users to create custom reports and dashboards. Using Power BI, businesses can gain insights into customer behavior, identify trends, and make data-driven decisions to improve customer retention and loyalty.
How to calculate and visualize
- Lost customers
- New customers
- Resurrected customers
- Retained/Returning customers
- Weekly customer cohort and retention
- Monthly customer cohort and retention