example.html

<div
  data-citation-items="%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22itemData%22%3A%7B%22id%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%2C%22type%22%3A%22book%22%2C%22language%22%3A%22en-US%22%2C%22note%22%3A%22Citation%20Key%3A%20JohannaRothman507%5Cntex.author_sort%3A%20Rothman%2C%20Johanna%5Cntex.calibreid%3A%20507%5Cntex.cover%3A%20%2FUsers%2Fian%2FDropbox%2FCalibre%20Library%2FJohanna%20Rothman%2FFree%20Your%20Inner%20Nonfiction%20Writer%20(507)%2Fcover.jpg%5Cntex.custom_mdnotes%3A%20-%20Writing%20helps%20thinking.%20-%20Just%20write%2C%20generate%20as%20many%20words%20as%20possible.%20-%20Do%20not%20edit%20during%20the%20writing-thinking%20cycles.%5Cntex.custom_metadata%3A%20**Highlights**%3A%3A%20%5B%5BJohanna%20Rothman%20-%20Free%20Your%20Inner%20Nonfiction%20Writer%20(Highlights)%5D%5D%5Cntex.custom_progress%3A%20100%5Cntex.custom_topic%3A%20Writing%5Cntex.formats%3A%20epub%2C%20mobi%2C%20pdf%5Cntex.library_name%3A%20Calibre%20Library%5Cntex.rating%3A%2010%5Cntex.size%3A%204015330%20octets%5Cntex.timestamp%3A%202022-09-13%5Cntex.title_sort%3A%20Free%20Your%20Inner%20Nonfiction%20Writer%5Cntex.uuid%3A%20aa8e4faf-9dba-4810-afb5-4d176bb3ba67%22%2C%22number-of-pages%22%3A%22109%22%2C%22publisher%22%3A%22The%20Pragmatic%20Bookshelf%2C%20LLC%22%2C%22title%22%3A%22Free%20your%20inner%20nonfiction%20writer%22%2C%22volume%22%3A%221%22%2C%22author%22%3A%5B%7B%22family%22%3A%22Rothman%22%2C%22given%22%3A%22Johanna%22%7D%5D%2C%22issued%22%3A%7B%22date-parts%22%3A%5B%5B%222022%22%2C9%5D%5D%7D%2C%22citation-key%22%3A%22JohannaRothman507%22%7D%7D%5D"
  data-schema-version="8"
>
  <h1>Annotations 202210051215</h1>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22ABHWQ6DN%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%221%22%2C%22position%22%3A%7B%22pageIndex%22%3A9%2C%22rects%22%3A%5B%5B72%2C497.375%2C308.624%2C520.218%5D%2C%5B97.359%2C469.148%2C162.614%2C491.991%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%221%22%7D%7D"
      >“1. Write to Think and Learn”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%221%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 1</span>)</span
    >
    .h1
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22NV894UYU%22%2C%22color%22%3A%22%23fff76a%22%2C%22pageLabel%22%3A%222%22%2C%22position%22%3A%7B%22pageIndex%22%3A10%2C%22rects%22%3A%5B%5B71.496%2C256.867%2C360.408%2C269.36%5D%2C%5B72%2C243.318%2C300.44%2C255.811%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%222%22%7D%7D"
      >“Writing means you create new words. That’s it. Any other activity might
      help you prepare to write, but it’s not writing.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%222%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 2</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%225JJSLHI2%22%2C%22color%22%3A%22%23fff76a%22%2C%22pageLabel%22%3A%225%22%2C%22position%22%3A%7B%22pageIndex%22%3A13%2C%22rects%22%3A%5B%5B218.193%2C486.12%2C360.408%2C498.613%5D%2C%5B72%2C472.571%2C360.112%2C485.064%5D%2C%5B72%2C459.022%2C360.167%2C471.515%5D%2C%5B72%2C445.473%2C269.545%2C457.966%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%225%22%7D%7D"
      >“When I write, I learn what I think by writing the words. The words I
      already wrote help me iterate on the ideas, refining what I think and
      checking that my logic flows correctly. I write-to-think and
      think-to-write.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%225%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 5</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22JBP8NHGT%22%2C%22color%22%3A%22%23fff76a%22%2C%22pageLabel%22%3A%2210%22%2C%22position%22%3A%7B%22pageIndex%22%3A18%2C%22rects%22%3A%5B%5B183.004%2C375.903%2C360.112%2C388.396%5D%2C%5B71.595%2C362.354%2C335.312%2C374.847%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2210%22%7D%7D"
      >“Set the context for when your ideas do work, and be explicit about when
      your ideas might not work.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2210%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 10</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22Y4CW5DUC%22%2C%22color%22%3A%22%23fff76a%22%2C%22pageLabel%22%3A%2210%22%2C%22position%22%3A%7B%22pageIndex%22%3A18%2C%22rects%22%3A%5B%5B71.496%2C128.126%2C360.123%2C140.619%5D%2C%5B72%2C114.577%2C284.667%2C127.07%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2210%22%7D%7D"
      >“When we freewrite, we generate as many words as possible about one
      specific topic. We do not edit as we write.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2210%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 10</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22EK6D65Z7%22%2C%22color%22%3A%22%23fcf5a4%22%2C%22pageLabel%22%3A%2215%22%2C%22position%22%3A%7B%22pageIndex%22%3A23%2C%22rects%22%3A%5B%5B72%2C497.375%2C311.42%2C520.218%5D%2C%5B96.268%2C469.148%2C145.544%2C491.991%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2215%22%7D%7D"
      >“2. Write Fast to Write Well”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2215%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 15</span>)</span
    >
    .h1
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%229A555A33%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2215%22%2C%22position%22%3A%7B%22pageIndex%22%3A23%2C%22rects%22%3A%5B%5B98.615%2C147.102%2C308.659%2C162.961%5D%2C%5B98.615%2C126.778%2C188.219%2C142.637%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2215%22%7D%7D"
      >“Create Your Idea Bank and Fieldstones”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2215%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 15</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22LPN6XB8L%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2228%22%2C%22position%22%3A%7B%22pageIndex%22%3A36%2C%22rects%22%3A%5B%5B153.251%2C417.264%2C360.135%2C429.757%5D%2C%5B72%2C403.715%2C274.095%2C416.208%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2228%22%7D%7D"
      >“For many nonfiction writers, that cyle time is about fifteen minutes, or
      about 200-400 words.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2228%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 28</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22BFP3Q8GE%22%2C%22color%22%3A%22%23fcf5a4%22%2C%22pageLabel%22%3A%2235%22%2C%22position%22%3A%7B%22pageIndex%22%3A43%2C%22rects%22%3A%5B%5B72%2C499.35%2C320.284%2C522.193%5D%2C%5B97.359%2C471.122%2C177.66%2C493.965%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2235%22%7D%7D"
      >“3. Write for Your Ideal Reader”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2235%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 35</span>)</span
    >
    .h1
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%228FQ84EWF%22%2C%22color%22%3A%22%23fcf5a4%22%2C%22pageLabel%22%3A%2236%22%2C%22position%22%3A%7B%22pageIndex%22%3A44%2C%22rects%22%3A%5B%5B72%2C248.261%2C306.639%2C264.12%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2236%22%7D%7D"
      >“3.2 Write About What Matters”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2236%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 36</span>)</span
    >
    .h2
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22BTPERTYT%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2240%22%2C%22position%22%3A%7B%22pageIndex%22%3A48%2C%22rects%22%3A%5B%5B72%2C545.987%2C269.7%2C558.48%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2240%22%7D%7D"
      >“Not all nonfiction requires that people change.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2240%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 40</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%226MFKFUMI%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2240%22%2C%22position%22%3A%7B%22pageIndex%22%3A48%2C%22rects%22%3A%5B%5B71.616%2C440.132%2C360.156%2C452.625%5D%2C%5B72%2C426.583%2C360.397%2C439.076%5D%2C%5B72%2C413.034%2C355.827%2C425.527%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2240%22%7D%7D"
      >“All three of these ideas—risks, benefits, options—invite your readers
      into your writing. When you write about what matters and speak your
      reader’s language, the reader is ready for what you propose.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2240%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 40</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22TJIEGY7B%22%2C%22color%22%3A%22%23fcf5a4%22%2C%22pageLabel%22%3A%2240%22%2C%22position%22%3A%7B%22pageIndex%22%3A48%2C%22rects%22%3A%5B%5B72%2C342.544%2C347.685%2C358.403%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2240%22%7D%7D"
      >“3.3 Organize with the Rule of Three”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2240%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 40</span>)</span
    >
    .h2
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22DFV6C2HJ%22%2C%22color%22%3A%22%2396ffff%22%2C%22pageLabel%22%3A%2240%22%2C%22position%22%3A%7B%22pageIndex%22%3A48%2C%22rects%22%3A%5B%5B308.908%2C149.629%2C360.736%2C159.938%5D%2C%5B96.883%2C136.08%2C361.325%2C146.389%5D%2C%5B96.883%2C122.531%2C309.202%2C132.84%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2240%22%7D%7D"
      >“If you can’t think of three things that might go wrong with your plans,
      then there’s something wrong with your thinking”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2240%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 40</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22JYJWDTSX%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2241%22%2C%22position%22%3A%7B%22pageIndex%22%3A49%2C%22rects%22%3A%5B%5B96.907%2C461.55%2C204.218%2C474.043%5D%2C%5B88.083%2C447.323%2C295.901%2C459.816%5D%2C%5B88.083%2C433.096%2C360.405%2C445.589%5D%2C%5B96.907%2C419.547%2C215.187%2C432.04%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2241%22%7D%7D"
      >“↩︎<br />- One alternative is a trap.<br />- Two alternatives is a false
      choice—a dilemma.<br />- Three alternatives offer a real choice. In
      addition, it’s a way to create more alternatives.<br />∎”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2241%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 41</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%222Z6DGN4Z%22%2C%22color%22%3A%22%23fcf5a4%22%2C%22pageLabel%22%3A%2242%22%2C%22position%22%3A%7B%22pageIndex%22%3A50%2C%22rects%22%3A%5B%5B72%2C540.632%2C356.617%2C556.491%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2242%22%7D%7D"
      >“3.4 Hook The Reader with a Problem”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2242%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 42</span>)</span
    >
    .h2
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22KBX6SL6A%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2242%22%2C%22position%22%3A%7B%22pageIndex%22%3A50%2C%22rects%22%3A%5B%5B72%2C510.836%2C360.134%2C523.329%5D%2C%5B72%2C497.287%2C360.145%2C509.78%5D%2C%5B72%2C483.738%2C262.128%2C496.231%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2242%22%7D%7D"
      >“People read nonfiction to see how they might solve problems. Start a
      piece by sharing the problem as a way to set the context, so the reader
      can see if this piece is for him or her.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2242%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 42</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%225P7NJUMC%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2242%22%2C%22position%22%3A%7B%22pageIndex%22%3A50%2C%22rects%22%3A%5B%5B72%2C464.915%2C313.427%2C477.408%5D%2C%5B88.083%2C437.448%2C196.415%2C449.941%5D%2C%5B88.083%2C423.618%2C174.672%2C436.111%5D%2C%5B88.083%2C409.787%2C360.12%2C422.28%5D%2C%5B96.907%2C396.238%2C128.535%2C408.731%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2242%22%7D%7D"
      >“Here are three ways to hook the reader with a problem:<br />- One
      Startling Sentence<br />- Hey! You! See! So!<br />- A story that shows
      someone similar to the ideal reader in a setting.<br />∎”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2242%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 42</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%226BSZPS4J%22%2C%22color%22%3A%22%23fcf5a4%22%2C%22pageLabel%22%3A%2242%22%2C%22position%22%3A%7B%22pageIndex%22%3A50%2C%22rects%22%3A%5B%5B72%2C305.281%2C256.118%2C318.497%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2242%22%7D%7D"
      >“3.4.1 One Startling Sentence”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2242%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 42</span>)</span
    >
    .h3
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%227QCEZ6D6%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2242%22%2C%22position%22%3A%7B%22pageIndex%22%3A50%2C%22rects%22%3A%5B%5B72%2C247.459%2C360.156%2C259.952%5D%2C%5B72%2C233.909%2C97.688%2C246.402%5D%2C%5B88.083%2C206.443%2C252.152%2C218.936%5D%2C%5B88.083%2C192.612%2C360.131%2C205.105%5D%2C%5B96.907%2C179.063%2C227.188%2C191.556%5D%2C%5B88.083%2C165.233%2C264.382%2C177.726%5D%2C%5B88.083%2C151.402%2C330.191%2C163.895%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2242%22%7D%7D"
      >“One Startling Sentence consists of a four-sentence paragraph in this
      order:<br />- First sentence: What’s the problem?<br />- Second sentence:
      Why is this problem a problem? (Note: this is what matters to the
      reader.)<br />- Third sentence: The startling sentence.<br />- Fourth
      sentence: Implication of the startling sentence.<br />∎”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2242%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 42</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22YNSK2J4R%22%2C%22color%22%3A%22%23fcf5a4%22%2C%22pageLabel%22%3A%2243%22%2C%22position%22%3A%7B%22pageIndex%22%3A51%2C%22rects%22%3A%5B%5B72%2C367.853%2C219.204%2C381.069%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2243%22%7D%7D"
      >“3.4.2 Hey! You! See! So!”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2243%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 43</span>)</span
    >
    .h3
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22JZYWA8G9%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2243%22%2C%22position%22%3A%7B%22pageIndex%22%3A51%2C%22rects%22%3A%5B%5B96.907%2C265.448%2C254.18%2C277.941%5D%2C%5B88.083%2C251.222%2C360.122%2C263.715%5D%2C%5B96.907%2C237.672%2C132.042%2C250.165%5D%2C%5B88.083%2C223.446%2C360.116%2C235.939%5D%2C%5B96.907%2C209.897%2C113.97%2C222.39%5D%2C%5B88.083%2C195.67%2C247.977%2C208.163%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2243%22%7D%7D"
      >“↩︎<br />- Hey! get the reader to pay attention.<br />- You! is why the
      reader should care about this issue—what matters.<br />- See? is the one
      or two facts that you have—that no one else has.<br />- So... is why the
      reader should care.<br />∎”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2243%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 43</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22RVD8GH6N%22%2C%22color%22%3A%22%23fcf5a4%22%2C%22pageLabel%22%3A%2245%22%2C%22position%22%3A%7B%22pageIndex%22%3A53%2C%22rects%22%3A%5B%5B72%2C400.763%2C344.608%2C416.622%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2245%22%7D%7D"
      >“3.5 Structure Your Piece with Logic”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2245%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 45</span>)</span
    >
    .h2
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%222JPMV6WZ%22%2C%22color%22%3A%22%23fcf5a4%22%2C%22pageLabel%22%3A%2246%22%2C%22position%22%3A%7B%22pageIndex%22%3A54%2C%22rects%22%3A%5B%5B72%2C544.424%2C286.194%2C557.64%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2246%22%7D%7D"
      >“3.5.1 Budrys’ 7-Point Plot Outline”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2246%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 46</span>)</span
    >
    .h3
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22Q2E7NIBR%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2246%22%2C%22position%22%3A%7B%22pageIndex%22%3A54%2C%22rects%22%3A%5B%5B72%2C499.358%2C360.134%2C511.851%5D%2C%5B72%2C485.809%2C270.128%2C498.302%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2246%22%7D%7D"
      >“Points 1, 2, 3: A character, in a situation, with a problem. These
      points set the context for the rest of the piece.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2246%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 46</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22UJFQAH6P%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2246%22%2C%22position%22%3A%7B%22pageIndex%22%3A54%2C%22rects%22%3A%5B%5B72%2C425.943%2C360.156%2C438.436%5D%2C%5B72%2C412.393%2C182.686%2C424.886%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2246%22%7D%7D"
      >“Points 4 and 5 are called “try/fail” cycles. In fiction, the protagonist
      tries something and fails.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2246%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 46</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22KPN3A5AY%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2246%22%2C%22position%22%3A%7B%22pageIndex%22%3A54%2C%22rects%22%3A%5B%5B72%2C338.978%2C360.331%2C351.471%5D%2C%5B72%2C325.429%2C224.429%2C337.922%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2246%22%7D%7D"
      >“Point 6 is the climax of the piece. When someone uses your solutions,
      this is how they succeed.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2246%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 46</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22PABLRH3P%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2246%22%2C%22position%22%3A%7B%22pageIndex%22%3A54%2C%22rects%22%3A%5B%5B72%2C306.209%2C360.167%2C318.702%5D%2C%5B72%2C292.66%2C289.964%2C305.153%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2246%22%7D%7D"
      >“Point 7 is the validation. Since I suggest you finish the piece with a
      reminder of the opening, the reader feels satisfied.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2246%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 46</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22G7RVE7UG%22%2C%22color%22%3A%22%23fcf5a4%22%2C%22pageLabel%22%3A%2247%22%2C%22position%22%3A%7B%22pageIndex%22%3A55%2C%22rects%22%3A%5B%5B72%2C288.242%2C224.477%2C301.458%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2247%22%7D%7D"
      >“3.5.2 Three Possibilities”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2247%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 47</span>)</span
    >
    .h3
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%226X3INBDL%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2247%22%2C%22position%22%3A%7B%22pageIndex%22%3A55%2C%22rects%22%3A%5B%5B84.696%2C203.866%2C360.131%2C216.359%5D%2C%5B95.668%2C190.317%2C247.286%2C202.81%5D%2C%5B84.696%2C176.587%2C361.994%2C189.08%5D%2C%5B96.907%2C163.038%2C360.131%2C175.531%5D%2C%5B96.907%2C149.489%2C153.894%2C161.982%5D%2C%5B84.696%2C135.76%2C360.153%2C148.253%5D%2C%5B96.907%2C122.211%2C184.984%2C134.704%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2247%22%7D%7D"
      >“↩︎<br />1. Identify the current state, with any of the openings back in
      “Hook the Reader with a Problem.”<br />2. Explain three possibilities in
      the form of tips, ideas, or approaches that will help the reader solve the
      problem(s) in the current state.<br />3. Finish the piece with a new state
      that helps the reader reflect back to the opening.<br />∎”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2247%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 47</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22PCM76V8L%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2248%22%2C%22position%22%3A%7B%22pageIndex%22%3A56%2C%22rects%22%3A%5B%5B71.496%2C386.779%2C360.134%2C399.272%5D%2C%5B72%2C373.229%2C248.221%2C385.722%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2248%22%7D%7D"
      >“What if you only have two possibilities? Add a third section explaining
      when your ideas won’t work.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2248%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 48</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%229Q9DTKGF%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2248%22%2C%22position%22%3A%7B%22pageIndex%22%3A56%2C%22rects%22%3A%5B%5B71.496%2C354.01%2C309.131%2C366.503%5D%2C%5B88.083%2C323.77%2C341.95%2C336.263%5D%2C%5B88.083%2C309.543%2C313.523%2C322.036%5D%2C%5B88.083%2C295.316%2C335.079%2C307.809%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2248%22%7D%7D"
      >“What if you have nine possibilities? Some possibilities:<br />- Write
      one article with three groups of three possibilities.<br />- Write three
      articles, each with one group of three.<br />- Write nine articles,
      treating each possibility separately.<br />∎”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2248%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 48</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%224FFN6KBA%22%2C%22color%22%3A%22%23fcf5a4%22%2C%22pageLabel%22%3A%2248%22%2C%22position%22%3A%7B%22pageIndex%22%3A56%2C%22rects%22%3A%5B%5B72%2C157.768%2C248.951%2C170.984%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2248%22%7D%7D"
      >“3.5.3 The Pyramid Principle”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2248%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 48</span>)</span
    >
    .h3
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22CK6JUFBY%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2249%22%2C%22position%22%3A%7B%22pageIndex%22%3A57%2C%22rects%22%3A%5B%5B71.693%2C513.218%2C255.07%2C525.711%5D%2C%5B88.083%2C482.978%2C246.618%2C495.471%5D%2C%5B88.083%2C468.751%2C246.223%2C481.244%5D%2C%5B88.083%2C454.524%2C360.131%2C467.017%5D%2C%5B96.907%2C440.975%2C132.622%2C453.468%5D%2C%5B88.083%2C426.749%2C214.124%2C439.242%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2249%22%7D%7D"
      >“The Pyramid starts with this introduction:<br />- Situation: Define the
      current state.<br />- Complication: What’s the change?<br />- Question:
      What’s the hypothesis or questions we need to answer?<br />- Answer: State
      the solution.<br />∎”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2249%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 49</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22RTUTT64C%22%2C%22color%22%3A%22%23fcf5a4%22%2C%22pageLabel%22%3A%2254%22%2C%22position%22%3A%7B%22pageIndex%22%3A62%2C%22rects%22%3A%5B%5B72%2C497.375%2C281.122%2C520.218%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2254%22%7D%7D"
      >“4. Edit Just Enough”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2254%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 54</span>)</span
    >
    .h1
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22A5N4ZD6W%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2254%22%2C%22position%22%3A%7B%22pageIndex%22%3A62%2C%22rects%22%3A%5B%5B71.496%2C421.067%2C360.134%2C433.56%5D%2C%5B72%2C407.518%2C360.167%2C420.011%5D%2C%5B72%2C393.969%2C139.124%2C406.462%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2254%22%7D%7D"
      >“When you edit, you make your piece more accessible to your ideal reader.
      That’s it. Not perfection, because there is no such thing as perfect
      writing.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2254%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 54</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22BT7BI8GT%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2255%22%2C%22position%22%3A%7B%22pageIndex%22%3A63%2C%22rects%22%3A%5B%5B72%2C129.13%2C273.043%2C141.623%5D%2C%5B72%2C109.91%2C360.134%2C122.403%5D%2C%5B72%2C96.361%2C361.35%2C108.854%5D%2C%5B72%2C82.812%2C361.833%2C95.305%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2255%22%7D%7D"
      >“Edit as soon as you think you’re done writing. If your editing causes
      you to think and learn, return to writing forward and cycling. Use that
      new thinking to write and cycle, continuing to integrate your thinking and
      learning as you proceed.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2255%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 55</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%225RPWL57H%22%2C%22color%22%3A%22%23fcf5a4%22%2C%22pageLabel%22%3A%2257%22%2C%22position%22%3A%7B%22pageIndex%22%3A65%2C%22rects%22%3A%5B%5B96.907%2C318.568%2C360.142%2C331.061%5D%2C%5B96.907%2C305.019%2C165.938%2C317.512%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2257%22%7D%7D"
      >“Finalize your title to make sure the title fits your piece and attracts
      readers.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2257%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 57</span>)</span
    >
    Title last
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22F5KCCGBS%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2260%22%2C%22position%22%3A%7B%22pageIndex%22%3A68%2C%22rects%22%3A%5B%5B71.682%2C545.987%2C360.145%2C558.48%5D%2C%5B72%2C532.437%2C360.178%2C544.93%5D%2C%5B72%2C518.888%2C360.167%2C531.381%5D%2C%5B72%2C505.339%2C360.156%2C517.832%5D%2C%5B72%2C491.79%2C162.73%2C504.283%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2260%22%7D%7D"
      >“You’re the writer. You always have the final say for long sentences and
      passive voice. Don’t automatically take a grammar checker’s suggestions.
      That said, the more passive voice you have, the more you challenge the
      reader. Readers might find it more challenging to read your
      writing.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2260%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 60</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22KCTDLIPM%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2260%22%2C%22position%22%3A%7B%22pageIndex%22%3A68%2C%22rects%22%3A%5B%5B96.907%2C189.015%2C337.052%2C201.508%5D%2C%5B96.907%2C175.466%2C335.189%2C187.959%5D%2C%5B96.907%2C161.917%2C225.336%2C174.41%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2260%22%7D%7D"
      >“Here’s a guideline for sentence length. Are your sentences often twenty
      words or more? Consider splitting them where you see commas.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2260%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 60</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%2253YRF4GC%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2263%22%2C%22position%22%3A%7B%22pageIndex%22%3A71%2C%22rects%22%3A%5B%5B72%2C232.671%2C360.134%2C245.164%5D%2C%5B72%2C219.122%2C318.304%2C231.615%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2263%22%7D%7D"
      >“Simplify your language wherever possible. Don’t write down to readers,
      but make it easy for your readers to understand.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2263%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 63</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22TT9US9PE%22%2C%22color%22%3A%22%23fcf5a4%22%2C%22pageLabel%22%3A%2266%22%2C%22position%22%3A%7B%22pageIndex%22%3A74%2C%22rects%22%3A%5B%5B72%2C261.27%2C361.361%2C273.763%5D%2C%5B72%2C247.72%2C135.222%2C260.213%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2266%22%7D%7D"
      >“Use the Rule of Three as an idea. Cut a third of the: words, sentences,
      or paragraphs.”</span
    >
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22UVCXHQAR%22%2C%22color%22%3A%22%23fcf5a4%22%2C%22pageLabel%22%3A%2266%22%2C%22position%22%3A%7B%22pageIndex%22%3A74%2C%22rects%22%3A%5B%5B281.076%2C128.144%2C360.134%2C140.637%5D%2C%5B72%2C114.594%2C360.156%2C127.087%5D%2C%5B71.595%2C101.045%2C100.746%2C113.538%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2266%22%7D%7D"
      >“First cut a third of the paragraphs. Then, a third of the sentences.
      Then a third of the words.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2266%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 66</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22B8VRNEQA%22%2C%22color%22%3A%22%23fcf5a4%22%2C%22pageLabel%22%3A%2270%22%2C%22position%22%3A%7B%22pageIndex%22%3A78%2C%22rects%22%3A%5B%5B72%2C480.45%2C300.923%2C492.943%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2270%22%7D%7D"
      >“Start with the problem and the benefits for your title”</span
    >
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22JH54PFPB%22%2C%22color%22%3A%22%23fcf5a4%22%2C%22pageLabel%22%3A%2270%22%2C%22position%22%3A%7B%22pageIndex%22%3A78%2C%22rects%22%3A%5B%5B72%2C350.868%2C258.424%2C363.361%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2270%22%7D%7D"
      >“Sometimes, you might use risks or surprise”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2270%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 70</span>)</span
    >
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22AUPL7TKG%22%2C%22color%22%3A%22%23fcf5a4%22%2C%22pageLabel%22%3A%2270%22%2C%22position%22%3A%7B%22pageIndex%22%3A78%2C%22rects%22%3A%5B%5B72%2C174.969%2C361.87%2C187.462%5D%2C%5B71.737%2C161.42%2C195.032%2C173.913%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2270%22%7D%7D"
      >“I use two analyzers to test my titles: Coschedule.com² and AMI, Advanced
      Marketing Institute³.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2270%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 70</span>)</span
    >
    ² https://coschedule.com/headline-analyzer<br />³
    https://www.aminstitute.com/
  </p>
  <p>
    <span
      class="highlight"
      data-annotation="%7B%22attachmentURI%22%3A%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FFAVI79B9%22%2C%22annotationKey%22%3A%22HQ9HHTHA%22%2C%22color%22%3A%22%2396fdff%22%2C%22pageLabel%22%3A%2271%22%2C%22position%22%3A%7B%22pageIndex%22%3A79%2C%22rects%22%3A%5B%5B71.496%2C303.696%2C360.134%2C316.189%5D%2C%5B72%2C290.146%2C242.347%2C302.639%5D%5D%7D%2C%22citationItem%22%3A%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2271%22%7D%7D"
      >“When in doubt, choose a title that describes your piece, not a title
      with good copywriting numbers.”</span
    >
    <span
      class="citation"
      data-citation="%7B%22citationItems%22%3A%5B%7B%22uris%22%3A%5B%22http%3A%2F%2Fzotero.org%2Fusers%2F8290186%2Fitems%2FG7IDVF5D%22%5D%2C%22locator%22%3A%2271%22%7D%5D%2C%22properties%22%3A%7B%7D%7D"
      >(<span class="citation-item">Rothman, 2022, p. 71</span>)</span
    >
  </p>
</div>