- Company Objective: Increase brand recognition and awareness
- Key Result: Increase media engagement by 20%
- Key Result: Launch customer referral program by September 1
- Key Result: Expand thought leadership by placing articles on 4 industry sites with 30000+ Alexa
- Marketing Team Objective: Increase social media engagement 35%
- Key Result: ID & Establish relationships with 25 Instagram influencers
- Key Result: Respond to new Facebook comments within 3 hours
- Key Result: Increase followers on Facebook and Twitter by 20%
- Individual Objective: Increase # of social media connections 25%
- Key Result: Establish presence on two new sites: LinkedIn & Instagram
- Key Result: Join 5 LinkedIn Groups with at least 2500 members each & comment on 10 most popular discussions in each group
- Key Result: Gain 100 Instagram followers by posting 5 photos/week