The screen is an e-ink glass display and is quite delicate, we recommend holding it by the edges, and avoiding applying much pressure to the glass covered side.
Screen, Raspberry Pi, Stand
1. Line the screen up with the stand, so that the screw holes are visible, and the bottom corner connector is seated in it's rectangular hole.
2. Screw the stand to the screen using the supplied standoff screws. (you may also wish to remove the screen protector at this point)
3. Gently push the raspberry pi pins into the connector at the top of the screen, ensuring that it is correctly lined up, and that the incuded Micro-SD card is securely seated in the Raspberry Pi.
4. Attach the USB cable and wait for the screen to refresh