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Internet Connected TV Market Provides a Comprehensive Analysis Including a Macro Overview of the Market as well as Micro Details such as Market Size and Competitive Landscape

Internet Connected TV Market Analysis and Latest Trends

Internet Connected TV, also known as Smart TV, is a television set with integrated internet capabilities that allow users to stream content, access online platforms, and interact with apps. With the increasing demand for on-demand content and the rising popularity of streaming services like Netflix, Hulu, and Amazon Prime Video, the market for internet connected TV is experiencing significant growth.

The Internet Connected TV Market is expected to grow at a CAGR of 9.2% during the forecast period. Factors contributing to this growth include the increasing disposable income of consumers, advancements in technology such as 4K and HDR, and the growing popularity of smart home devices.

One of the key trends in the internet connected TV market is the integration of voice control and artificial intelligence. Smart TVs now come equipped with virtual assistants like Google Assistant and Amazon Alexa, allowing users to control their TV and access content using voice commands. Additionally, the demand for personalized content recommendations based on user preferences is driving the development of AI-powered algorithms in smart TVs.

Overall, the internet connected TV market is poised for continued growth as consumers seek more convenient and personalized entertainment options in their homes.

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Internet Connected TV Major Market Players

The Internet Connected TV market is highly competitive with key players like Samsung Electronics, LG Electronics, TCL, Hisense, Sony, Skyworth, Foxconn (Sharp), Xiaomi, Vizio, Haier, Panasonic, Changhong, Konka, and TOSHIBA dominating the market. These companies offer a wide range of smart TVs with features like internet connectivity, streaming services, and smart assistant integration.

Samsung Electronics and LG Electronics are two of the leading players in the Internet Connected TV market. Samsung has maintained its position as a market leader by continuously innovating its products and offering advanced technology features to consumers. LG Electronics, on the other hand, has focused on developing high-quality smart TVs with excellent picture quality and sound performance.

TCL and Hisense are Chinese companies that have seen significant growth in the Internet Connected TV market in recent years. TCL, in particular, has gained popularity for its affordable smart TVs that offer high-quality features and excellent value for money. Hisense has also been successful in expanding its market share globally with its range of smart TVs targeting different consumer segments.

In terms of market size, the Internet Connected TV market is expected to grow significantly in the coming years due to the increasing demand for smart TVs and the rise of online streaming services. The market is projected to reach a value of over $200 billion by 2026.

In terms of sales revenue, Samsung Electronics reported a revenue of $38.18 billion in the first quarter of 2021. LG Electronics reported a revenue of $16.9 billion in the same quarter, while TCL reported a revenue of $141.7 billion in 2020. This indicates the strong market presence and growth potential of these companies in the Internet Connected TV market.

 

What Are The Key Opportunities For Internet Connected TV Manufacturers?

The global Internet Connected TV market is expected to experience significant growth in the coming years, driven by the increasing demand for smart TVs and streaming services. This market is influenced by factors such as the rising popularity of OTT (over-the-top) content, advancements in technology, and the growing trend of cord-cutting among consumers. Smart TV manufacturers are focusing on integrating advanced features such as voice control, AI functionality, and personalized content recommendations to enhance the user experience. The future outlook for the Internet Connected TV market is optimistic, with continued innovation and expansion expected to drive further growth.

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Market Segmentation

The Internet Connected TV Market Analysis by types is segmented into:

  • 32 inch
  • 40 inch
  • 42 inch
  • 55 inch
  • ≥60 inch

The Internet connected TV market can be segmented based on screen size, including 32 inch, 40 inch, 42 inch, 55 inch, and greater than or equal to 60 inch models. The 32 inch TVs are popular for smaller rooms or bedrooms, while the 40 and 42 inch models are commonly used in living rooms. The 55 inch TVs are ideal for a more immersive viewing experience, while the 60 inch and larger TVs are preferred for home theaters or larger living spaces.

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The Internet Connected TV Market Industry Research by Application is segmented into:

  • Family
  • Public

Internet connected TV market applications cater to both families and the public market by providing a wide range of streaming entertainment options. Families can enjoy watching their favorite shows together, while the public market can benefit from access to news broadcasts, educational programs, and advertising opportunities. These applications enhance viewing experiences and offer convenience for all users, whether it be for entertainment or informational purposes.

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In terms of Region, the Internet Connected TV Market Players available by Region are:

North America:

  • United States
  • Canada

Europe:

  • Germany
  • France
  • U.K.
  • Italy
  • Russia

Asia-Pacific:

  • China
  • Japan
  • South Korea
  • India
  • Australia
  • China Taiwan
  • Indonesia
  • Thailand
  • Malaysia

Latin America:

  • Mexico
  • Brazil
  • Argentina Korea
  • Colombia

Middle East & Africa:

  • Turkey
  • Saudi
  • Arabia
  • UAE
  • Korea

The Internet connected TV market is projected to witness significant growth in regions such as North America, Asia Pacific, Europe, USA, and China. Among these regions, Asia Pacific and China are expected to dominate the market with a market share of 35% and 25% respectively. North America and Europe are also anticipated to show substantial growth, capturing market shares of 20% and 15% respectively. The USA market is expected to hold a 5% share in the Internet connected TV market.

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