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index.html
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<html><head>
<link rel="stylesheet" href="css/common.css">
</head>
<body>
<h2>Code browser</h2>
<table>
<tbody><tr>
<th>Code</th>
<th>Count</th>
<th>Description</th>
</tr>
<tr>
<td><a href="code/185.html">Charities and PSAs</a></td>
<td>17</td>
<td class="desc">Charitable causes, public service announcements, class action lawsuit settlements, and other ads in the public interest.</td>
</tr>
<tr>
<td><a href="code/175.html">Content Farm</a></td>
<td>228</td>
<td class="desc">News sites and blogs that contain a high density of ads, often broken up into slideshows to artificially increase ads loaded. The content of the articles are typically about human interest news, celebrity news, or political news.</td>
</tr>
<tr>
<td><a href="code/174.html">Insurance</a></td>
<td>86</td>
<td class="desc">Ads appearing to be news articles about people saving money on car or health insurance, to persuade consumers to give personal information to insurance companies for quotes. The landing page does not clearly disclose that it is an ad.</td>
</tr>
<tr>
<td><a href="code/176.html">Investing</a></td>
<td>37</td>
<td class="desc">Ads for investment opportunities that make sensationalist claims about their returns, ``secret stock picks', or predictions of imminent economic turmoil. The advertisers are not affiliated with established brokerages or financial institutions.</td>
</tr>
<tr>
<td><a href="code/184.html">Mortgage</a></td>
<td>25</td>
<td class="desc">Ads for mortgage refinancing, promising large savings, sometimes citing changes to government policies. The goal is to collect consumers' personal information and send it to lenders for quotes. Unclear advertising disclosure.</td>
</tr>
<tr>
<td><a href="code/178.html">Political Campaign</a></td>
<td>32</td>
<td class="desc">Ads for political candidates or advocacy organizations, intended to spur people into taking action, including voting, signing petitions, donating, or other forms of political participation.</td>
</tr>
<tr>
<td><a href="code/179.html">Political Poll</a></td>
<td>14</td>
<td class="desc">Ads that appear to be political opinion polls, about politically polarizing candidates or issues, but require users to submit names and email addresses - likely for fundraising or advertising purposes.</td>
</tr>
<tr>
<td><a href="code/186.html">Potentially Unwanted Software</a></td>
<td>8</td>
<td class="desc">Ads for software downloads that primarily consist of misleading UI elements, like large buttons labeled ``Download' or ``Watch Now', rather than advertising the name of the product or its functionality.</td>
</tr>
<tr>
<td><a href="code/172.html">Product</a></td>
<td>1146</td>
<td class="desc">Straightforwards ads for various consumer products. No deception about the intent or identity of the ad is used.</td>
</tr>
<tr>
<td><a href="code/182.html">Product Advertorial</a></td>
<td>88</td>
<td class="desc">Ads for consumer products written in the style of a blog post or news article that do not obviously disclose that they were written by the advertiser, other than in the fine print in the header or footer of the page.</td>
</tr>
<tr>
<td><a href="code/180.html">Self-Link</a></td>
<td>67</td>
<td class="desc">Ads that link to a page on the parent domain. Some native ad platforms will recommend both sponsored content and 1st party articles from the publisher.</td>
</tr>
<tr>
<td><a href="code/181.html">Sponsored Editorial</a></td>
<td>43</td>
<td class="desc">Articles hosted on news sites paid for and/or authored by an advertiser, to sell products or promote their views.</td>
</tr>
<tr>
<td><a href="code/183.html">Sponsored Search</a></td>
<td>182</td>
<td class="desc">Ads for products or travel packages, but rather than linking to a specific business, links to search results for the product.</td>
</tr>
<tr>
<td><a href="code/173.html">Supplements</a></td>
<td>242</td>
<td class="desc">Ads for supplements which claim about solve various chronic medical conditions, such as tinnitus, dark spots, weight loss, and toe nail fungus, but are not FDA approved.</td>
</tr>
</tbody></table><table>
</table></body></html>