-
Notifications
You must be signed in to change notification settings - Fork 324
/
plots.R
1576 lines (1500 loc) · 64.6 KB
/
plots.R
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450
451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
467
468
469
470
471
472
473
474
475
476
477
478
479
480
481
482
483
484
485
486
487
488
489
490
491
492
493
494
495
496
497
498
499
500
501
502
503
504
505
506
507
508
509
510
511
512
513
514
515
516
517
518
519
520
521
522
523
524
525
526
527
528
529
530
531
532
533
534
535
536
537
538
539
540
541
542
543
544
545
546
547
548
549
550
551
552
553
554
555
556
557
558
559
560
561
562
563
564
565
566
567
568
569
570
571
572
573
574
575
576
577
578
579
580
581
582
583
584
585
586
587
588
589
590
591
592
593
594
595
596
597
598
599
600
601
602
603
604
605
606
607
608
609
610
611
612
613
614
615
616
617
618
619
620
621
622
623
624
625
626
627
628
629
630
631
632
633
634
635
636
637
638
639
640
641
642
643
644
645
646
647
648
649
650
651
652
653
654
655
656
657
658
659
660
661
662
663
664
665
666
667
668
669
670
671
672
673
674
675
676
677
678
679
680
681
682
683
684
685
686
687
688
689
690
691
692
693
694
695
696
697
698
699
700
701
702
703
704
705
706
707
708
709
710
711
712
713
714
715
716
717
718
719
720
721
722
723
724
725
726
727
728
729
730
731
732
733
734
735
736
737
738
739
740
741
742
743
744
745
746
747
748
749
750
751
752
753
754
755
756
757
758
759
760
761
762
763
764
765
766
767
768
769
770
771
772
773
774
775
776
777
778
779
780
781
782
783
784
785
786
787
788
789
790
791
792
793
794
795
796
797
798
799
800
801
802
803
804
805
806
807
808
809
810
811
812
813
814
815
816
817
818
819
820
821
822
823
824
825
826
827
828
829
830
831
832
833
834
835
836
837
838
839
840
841
842
843
844
845
846
847
848
849
850
851
852
853
854
855
856
857
858
859
860
861
862
863
864
865
866
867
868
869
870
871
872
873
874
875
876
877
878
879
880
881
882
883
884
885
886
887
888
889
890
891
892
893
894
895
896
897
898
899
900
901
902
903
904
905
906
907
908
909
910
911
912
913
914
915
916
917
918
919
920
921
922
923
924
925
926
927
928
929
930
931
932
933
934
935
936
937
938
939
940
941
942
943
944
945
946
947
948
949
950
951
952
953
954
955
956
957
958
959
960
961
962
963
964
965
966
967
968
969
970
971
972
973
974
975
976
977
978
979
980
981
982
983
984
985
986
987
988
989
990
991
992
993
994
995
996
997
998
999
1000
# Copyright (c) Meta Platforms, Inc. and its affiliates.
# This source code is licensed under the MIT license found in the
# LICENSE file in the root directory of this source tree.
####################################################################
#' Generate and Export Robyn Plots
#'
#' @rdname robyn_outputs
#' @return Invisible list with \code{ggplot} plots.
#' @export
robyn_plots <- function(
InputCollect, OutputCollect,
export = TRUE, plot_folder = OutputCollect$plot_folder, ...) {
check_class("robyn_outputs", OutputCollect)
pareto_fronts <- OutputCollect$pareto_fronts
hyper_fixed <- OutputCollect$hyper_fixed
temp_all <- OutputCollect$allPareto
all_plots <- list()
if (!hyper_fixed) {
## Prophet
if (!is.null(InputCollect$prophet_vars) && length(InputCollect$prophet_vars) > 0 ||
!is.null(InputCollect$factor_vars) && length(InputCollect$factor_vars) > 0) {
dt_plotProphet <- InputCollect$dt_mod %>%
select(c("ds", "dep_var", InputCollect$prophet_vars, InputCollect$factor_vars)) %>%
tidyr::gather("variable", "value", -.data$ds) %>%
mutate(ds = as.Date(.data$ds, origin = "1970-01-01"))
all_plots[["pProphet"]] <- pProphet <- ggplot(
dt_plotProphet, aes(x = .data$ds, y = .data$value)
) +
geom_line(color = "steelblue") +
facet_wrap(~ .data$variable, scales = "free", ncol = 1) +
labs(title = "Prophet decomposition", x = NULL, y = NULL) +
theme_lares(background = "white", ) +
scale_y_abbr()
if (export) {
ggsave(
paste0(plot_folder, "prophet_decomp.png"),
plot = pProphet, limitsize = FALSE,
dpi = 600, width = 12, height = 3 * length(unique(dt_plotProphet$variable))
)
}
}
# ## Spend exposure model
# if (any(InputCollect$exposure_selector)) {
# all_plots[["pSpendExposure"]] <- pSpendExposure <- wrap_plots(
# InputCollect$plotNLSCollect,
# ncol = ifelse(length(InputCollect$plotNLSCollect) <= 3, length(InputCollect$plotNLSCollect), 3)
# ) +
# plot_annotation(
# title = "Spend-exposure fitting with Michaelis-Menten model",
# theme = theme(plot.title = element_text(hjust = 0.5))
# )
# if (export) ggsave(
# paste0(plot_folder, "spend_exposure_fitting.png"),
# plot = pSpendExposure, dpi = 600, width = 12, limitsize = FALSE,
# height = ceiling(length(InputCollect$plotNLSCollect) / 3) * 7
# )
# } else {
# # message("No spend-exposure modelling needed. All media variables used for MMM are spend variables")
# }
## Hyperparameter sampling distribution
if (length(temp_all) > 0) {
resultHypParam <- temp_all$resultHypParam
hpnames_updated <- names(InputCollect$hyperparameters)
hpnames_updated <- str_replace(hpnames_updated, "lambda", "lambda_hp")
resultHypParam.melted <- resultHypParam %>%
dplyr::select(any_of(hpnames_updated)) %>%
tidyr::gather("variable", "value") %>%
mutate(variable = ifelse(.data$variable == "lambda_hp", "lambda", .data$variable)) %>%
dplyr::rowwise() %>%
mutate(type = str_split(.data$variable, "_")[[1]][str_count(.data$variable, "_")[[1]] + 1]) %>%
mutate(channel = gsub(pattern = paste0("_", .data$type), "", .data$variable)) %>%
ungroup() %>%
mutate(
type = factor(.data$type, levels = unique(.data$type)),
channel = factor(.data$channel, levels = rev(unique(.data$channel)))
)
all_plots[["pSamp"]] <- ggplot(resultHypParam.melted) +
facet_grid(. ~ .data$type, scales = "free") +
geom_violin(
aes(x = .data$value, y = .data$channel, color = .data$channel, fill = .data$channel),
alpha = .8, size = 0
) +
theme_lares(background = "white", legend = "none", pal = 1) +
labs(
title = "Hyperparameters Optimization Distributions",
subtitle = paste0(
"Sample distribution", ", iterations = ",
OutputCollect$iterations, " x ", OutputCollect$trials, " trial"
),
x = "Hyperparameter space",
y = NULL
)
if (export) {
ggsave(
paste0(plot_folder, "hypersampling.png"),
plot = all_plots$pSamp, dpi = 600, width = 12, height = 7, limitsize = FALSE
)
}
}
## Pareto front
if (length(temp_all) > 0) {
pareto_fronts_vec <- 1:pareto_fronts
resultHypParam <- temp_all$resultHypParam
if (!is.null(InputCollect$calibration_input)) {
resultHypParam <- resultHypParam %>%
mutate(iterations = ifelse(is.na(.data$robynPareto), NA, .data$iterations))
# Show blue dots on top of grey dots
resultHypParam <- resultHypParam[order(!is.na(resultHypParam$robynPareto)), ]
}
calibrated <- !is.null(InputCollect$calibration_input)
pParFront <- ggplot(resultHypParam, aes(
x = .data$nrmse, y = .data$decomp.rssd, colour = .data$iterations
)) +
scale_colour_gradient(low = "skyblue", high = "navyblue") +
labs(
title = ifelse(!calibrated, "Multi-objective Evolutionary Performance",
"Multi-objective Evolutionary Performance with Calibration"
),
subtitle = sprintf(
"2D Pareto fronts with %s, for %s trial%s with %s iterations each",
OutputCollect$nevergrad_algo, OutputCollect$trials,
ifelse(pareto_fronts > 1, "s", ""), OutputCollect$iterations
),
x = "NRMSE",
y = "DECOMP.RSSD",
colour = "Iterations",
size = "MAPE",
alpha = NULL
) +
theme_lares(background = "white", )
# Add MAPE dimension when calibrated
if (calibrated) {
pParFront <- pParFront +
geom_point(data = resultHypParam, aes(size = .data$mape, alpha = 1 - .data$mape))
} else {
pParFront <- pParFront + geom_point()
}
# Add pareto front lines
for (pfs in 1:max(pareto_fronts_vec)) {
if (pfs == 2) {
pf_color <- "coral3"
} else if (pfs == 3) {
pf_color <- "coral2"
} else {
pf_color <- "coral"
}
temp <- resultHypParam[resultHypParam$robynPareto %in% pfs, ]
if (nrow(temp) > 1) {
pParFront <- pParFront + geom_line(
data = temp,
aes(x = .data$nrmse, y = .data$decomp.rssd),
colour = pf_color
)
}
}
all_plots[["pParFront"]] <- pParFront
if (export) {
ggsave(
paste0(plot_folder, "pareto_front.png"),
plot = pParFront, limitsize = FALSE,
dpi = 600, width = 12, height = 8
)
}
}
## Ridgeline model convergence
if (length(temp_all) > 0) {
xDecompAgg <- temp_all$xDecompAgg
dt_ridges <- xDecompAgg %>%
filter(.data$rn %in% InputCollect$paid_media_spends) %>%
mutate(iteration = (.data$iterNG - 1) * OutputCollect$cores + .data$iterPar) %>%
select(variables = .data$rn, .data$roi_total, .data$iteration, .data$trial) %>%
arrange(.data$iteration, .data$variables)
bin_limits <- c(1, 20)
qt_len <- ifelse(OutputCollect$iterations <= 100, 1,
ifelse(OutputCollect$iterations > 2000, 20, ceiling(OutputCollect$iterations / 100))
)
set_qt <- floor(quantile(1:OutputCollect$iterations, seq(0, 1, length.out = qt_len + 1)))
set_bin <- set_qt[-1]
dt_ridges <- dt_ridges %>%
mutate(iter_bin = cut(.data$iteration, breaks = set_qt, labels = set_bin)) %>%
filter(!is.na(.data$iter_bin)) %>%
mutate(
iter_bin = factor(.data$iter_bin, levels = sort(set_bin, decreasing = TRUE)),
trial = as.factor(.data$trial)
)
plot_vars <- unique(dt_ridges$variables)
plot_n <- ceiling(length(plot_vars) / 6)
metric <- ifelse(InputCollect$dep_var_type == "revenue", "ROAS", "CPA")
for (pl in 1:plot_n) {
loop_vars <- na.omit(plot_vars[(1:6) + 6 * (pl - 1)])
dt_ridges_loop <- dt_ridges[dt_ridges$variables %in% loop_vars, ]
all_plots[[paste0("pRidges", pl)]] <- pRidges <- ggplot(
dt_ridges_loop, aes(
x = .data$roi_total, y = .data$iter_bin,
fill = as.integer(.data$iter_bin),
linetype = .data$trial
)
) +
scale_fill_distiller(palette = "GnBu") +
geom_density_ridges(scale = 4, col = "white", quantile_lines = TRUE, quantiles = 2, alpha = 0.7) +
facet_wrap(~ .data$variables, scales = "free") +
guides(fill = "none", linetype = "none") +
theme_lares(background = "white", ) +
labs(
x = paste(metric, "by Channel"), y = NULL,
title = paste(metric, "Distribution over Iteration Buckets")
)
if (export) {
suppressMessages(ggsave(
paste0(plot_folder, metric, "_convergence", pl, ".png"),
plot = pRidges, dpi = 600, width = 12, limitsize = FALSE,
height = ceiling(length(loop_vars) / 3) * 6
))
}
}
}
} # End of !hyper_fixed
# Time series and errors convergence validation
get_height <- ceiling(12 * OutputCollect$OutputModels$trials / 3)
all_plots[["ts_validation"]] <- ts_validation(OutputCollect$OutputModels, quiet = TRUE, ...)
if (export) {
ggsave(
paste0(plot_folder, "ts_validation", ".png"),
plot = all_plots[["ts_validation"]], dpi = 300,
width = 10, height = get_height, limitsize = FALSE
)
}
return(invisible(all_plots))
}
####################################################################
#' Generate and Export Robyn One-Pager Plots
#'
#' @rdname robyn_outputs
#' @param baseline_level Integer, from 0 to 5. Aggregate baseline variables,
#' depending on the level of aggregation you need. Default is 0 for no
#' aggregation. 1 for Intercept only. 2 adding trend. 3 adding all prophet
#' decomposition variables. 4. Adding contextual variables. 5 Adding organic
#' variables. Results will be reflected on the waterfall chart.
#' @return Invisible list with \code{patchwork} plot(s).
#' @export
robyn_onepagers <- function(
InputCollect, OutputCollect,
select_model = NULL, quiet = FALSE,
export = TRUE, plot_folder = OutputCollect$plot_folder,
baseline_level = 0, ...) {
check_class("robyn_outputs", OutputCollect)
if (TRUE) {
window <- c(InputCollect$window_start, InputCollect$window_end)
pareto_fronts <- OutputCollect$pareto_fronts
hyper_fixed <- OutputCollect$hyper_fixed
resultHypParam <- as_tibble(OutputCollect$resultHypParam)
xDecompAgg <- as_tibble(OutputCollect$xDecompAgg)
val <- isTRUE(OutputCollect$OutputModels$ts_validation)
sid <- NULL # for parallel loops
}
if (!is.null(select_model)) {
if ("refreshed" %in% select_model) select_model <- OutputCollect$resultHypParam %>%
arrange(.data$decomp.rssd) %>% pull(.data$solID) %>% head(1)
if ("clusters" %in% select_model) select_model <- OutputCollect$clusters$models$solID
resultHypParam <- resultHypParam[resultHypParam$solID %in% select_model, ]
xDecompAgg <- xDecompAgg[xDecompAgg$solID %in% select_model, ]
if (!quiet & nrow(resultHypParam) > 1) {
message(">> Generating only cluster results one-pagers (", nrow(resultHypParam), ")...")
}
}
# Baseline variables
bvars <- baseline_vars(InputCollect, baseline_level)
# Prepare for parallel plotting
if (check_parallel_plot() && OutputCollect$cores > 1) registerDoParallel(OutputCollect$cores) else registerDoSEQ()
if (!hyper_fixed) {
pareto_fronts_vec <- 1:pareto_fronts
count_mod_out <- nrow(resultHypParam[resultHypParam$robynPareto %in% pareto_fronts_vec, ])
} else {
pareto_fronts_vec <- 1
count_mod_out <- nrow(resultHypParam)
}
all_fronts <- unique(xDecompAgg$robynPareto)
all_fronts <- sort(all_fronts[!is.na(all_fronts)])
if (!all(pareto_fronts_vec %in% all_fronts)) pareto_fronts_vec <- all_fronts
if (check_parallel_plot()) {
if (!quiet & nrow(resultHypParam) > 1) {
message(paste(">> Plotting", count_mod_out, "selected models on", OutputCollect$cores, "cores..."))
}
} else {
if (!quiet & nrow(resultHypParam) > 1) {
message(paste(">> Plotting", count_mod_out, "selected models on 1 core (MacOS fallback)..."))
}
}
if (!quiet && count_mod_out > 1) {
pbplot <- txtProgressBar(min = 0, max = count_mod_out, style = 3)
}
temp <- OutputCollect$allPareto$plotDataCollect
all_plots <- list()
cnt <- 0
for (pf in pareto_fronts_vec) { # pf = pareto_fronts_vec[1]
plotMediaShare <- filter(
xDecompAgg, .data$robynPareto == pf,
.data$rn %in% InputCollect$paid_media_spends
)
uniqueSol <- unique(plotMediaShare$solID)
# parallelResult <- for (sid in uniqueSol) { # sid = uniqueSol[1]
parallelResult <- foreach(sid = uniqueSol, .options.RNG = OutputCollect$seed) %dorng% { # sid = uniqueSol[1]
if (TRUE) {
plotMediaShareLoop <- plotMediaShare[plotMediaShare$solID == sid, ]
rsq_train_plot <- round(plotMediaShareLoop$rsq_train[1], 4)
rsq_val_plot <- round(plotMediaShareLoop$rsq_val[1], 4)
rsq_test_plot <- round(plotMediaShareLoop$rsq_test[1], 4)
nrmse_train_plot <- round(plotMediaShareLoop$nrmse_train[1], 4)
nrmse_val_plot <- round(plotMediaShareLoop$nrmse_val[1], 4)
nrmse_test_plot <- round(plotMediaShareLoop$nrmse_test[1], 4)
decomp_rssd_plot <- round(plotMediaShareLoop$decomp.rssd[1], 4)
mape_lift_plot <- ifelse(!is.null(InputCollect$calibration_input),
round(plotMediaShareLoop$mape[1], 4), NA
)
train_size <- round(plotMediaShareLoop$train_size[1], 4)
type <- ifelse(InputCollect$dep_var_type == "conversion", "CPA", "ROAS")
perf <- filter(OutputCollect$xDecompAgg, .data$solID == sid) %>%
filter(.data$rn %in% InputCollect$paid_media_spends) %>%
group_by(.data$solID) %>%
summarise(performance = ifelse(
type == "ROAS",
sum(.data$xDecompAgg) / sum(.data$total_spend),
sum(.data$total_spend) / sum(.data$xDecompAgg))) %>%
pull(.data$performance) %>% signif(., 3)
if (val) {
errors <- sprintf(
paste(
"Adj.R2: train = %s, val = %s, test = %s |",
"NRMSE: train = %s, val = %s, test = %s |",
"DECOMP.RSSD = %s | MAPE = %s"
),
rsq_train_plot, rsq_val_plot, rsq_test_plot,
nrmse_train_plot, nrmse_val_plot, nrmse_test_plot,
decomp_rssd_plot, mape_lift_plot
)
} else {
errors <- sprintf(
"Adj.R2: train = %s | NRMSE: train = %s | DECOMP.RSSD = %s | MAPE = %s",
rsq_train_plot, nrmse_train_plot, decomp_rssd_plot, mape_lift_plot
)
}
}
## 1. Spend x effect share comparison
plotMediaShareLoopBar <- temp[[sid]]$plot1data$plotMediaShareLoopBar
plotMediaShareLoopLine <- temp[[sid]]$plot1data$plotMediaShareLoopLine
ySecScale <- temp[[sid]]$plot1data$ySecScale
plotMediaShareLoopBar$variable <- stringr::str_to_title(gsub("_", " ", plotMediaShareLoopBar$variable))
plotMediaShareLoopLine$type_colour <- type_colour <- "#03396C"
names(type_colour) <- "type_colour"
p1 <- ggplot(plotMediaShareLoopBar, aes(x = .data$rn, y = .data$value, fill = .data$variable)) +
geom_bar(stat = "identity", width = 0.5, position = "dodge") +
geom_text(aes(y = 0, label = paste0(round(.data$value * 100, 1), "%")),
hjust = -.1, position = position_dodge(width = 0.5), fontface = "bold"
) +
geom_line(
data = plotMediaShareLoopLine, aes(
x = .data$rn, y = .data$value / ySecScale, group = 1
),
color = type_colour, inherit.aes = FALSE
) +
geom_point(
data = plotMediaShareLoopLine, aes(
x = .data$rn, y = .data$value / ySecScale, group = 1, color = type_colour
),
inherit.aes = FALSE, size = 3.5
) +
geom_text(
data = plotMediaShareLoopLine, aes(
label = round(.data$value, 2), x = .data$rn, y = .data$value / ySecScale, group = 1
),
color = type_colour, fontface = "bold", inherit.aes = FALSE, hjust = -.4, size = 4
) +
scale_y_percent() +
coord_flip() +
theme_lares(background = "white", axis.text.x = element_blank(), legend = "top", grid = "Xx") +
scale_fill_brewer(palette = 3) +
scale_color_identity(guide = "legend", labels = type) +
labs(
title = paste0("Share of Total Spend, Effect & ", type, " in Modeling Window*"),
x = NULL, fill = NULL, color = NULL
)
## 2. Waterfall
plotWaterfallLoop <- temp[[sid]]$plot2data$plotWaterfallLoop %>%
mutate(rn = ifelse(
.data$rn %in% bvars, paste0("Baseline_L", baseline_level), as.character(.data$rn))) %>%
group_by(.data$rn) %>%
summarise(xDecompAgg = sum(.data$xDecompAgg, na.rm = TRUE),
xDecompPerc = sum(.data$xDecompPerc, na.rm = TRUE)) %>%
arrange(.data$xDecompPerc) %>%
mutate(
end = 1 - cumsum(.data$xDecompPerc),
start = lag(.data$end),
start = ifelse(is.na(.data$start), 1, .data$start),
id = row_number(),
rn = as.factor(as.character(.data$rn)),
sign = as.factor(ifelse(.data$xDecompPerc >= 0, "Positive", "Negative"))
)
p2 <- suppressWarnings(
ggplot(plotWaterfallLoop, aes(x = .data$id, fill = .data$sign)) +
geom_rect(aes(
x = .data$rn, xmin = .data$id - 0.45, xmax = .data$id + 0.45,
ymin = .data$end, ymax = .data$start
), stat = "identity") +
scale_x_discrete("", breaks = levels(plotWaterfallLoop$rn), labels = plotWaterfallLoop$rn) +
scale_y_percent() +
scale_fill_manual(values = c("Positive" = "#59B3D2", "Negative" = "#E5586E")) +
theme_lares(background = "white", legend = "top") +
geom_text(mapping = aes(
label = paste0(
formatNum(.data$xDecompAgg, abbr = TRUE),
"\n", round(.data$xDecompPerc * 100, 1), "%"
),
y = rowSums(cbind(.data$end, .data$xDecompPerc / 2))
), fontface = "bold", lineheight = .7) +
coord_flip() +
labs(
title = "Response Decomposition Waterfall by Predictor",
x = NULL, y = NULL, fill = "Sign"
)
)
## 3. Adstock rate
if (InputCollect$adstock == "geometric") {
dt_geometric <- temp[[sid]]$plot3data$dt_geometric
p3 <- ggplot(dt_geometric, aes(x = .data$channels, y = .data$thetas, fill = "coral")) +
geom_bar(stat = "identity", width = 0.5) +
theme_lares(background = "white", legend = "none", grid = "Xx") +
coord_flip() +
geom_text(aes(label = formatNum(100 * .data$thetas, 1, pos = "%")),
hjust = -.1, position = position_dodge(width = 0.5), fontface = "bold"
) +
scale_y_percent(limit = c(0, 1)) +
labs(
title = "Geometric Adstock: Fixed Rate Over Time",
y = sprintf("Thetas [by %s]", InputCollect$intervalType), x = NULL
)
}
if (InputCollect$adstock %in% c("weibull_cdf", "weibull_pdf")) {
weibullCollect <- temp[[sid]]$plot3data$weibullCollect
wb_type <- temp[[sid]]$plot3data$wb_type
p3 <- ggplot(weibullCollect, aes(x = .data$x, y = .data$decay_accumulated)) +
geom_line(aes(color = .data$channel)) +
facet_wrap(~ .data$channel) +
geom_hline(yintercept = 0.5, linetype = "dashed", color = "gray") +
geom_text(aes(x = max(.data$x), y = 0.5, vjust = -0.5, hjust = 1, label = "Halflife"), colour = "gray") +
theme_lares(background = "white", legend = "none", grid = "Xx") +
labs(
title = paste("Weibull", wb_type, "Adstock: Flexible Rate Over Time"),
x = sprintf("Time unit [%ss]", InputCollect$intervalType), y = NULL
)
}
## 4. Response curves
dt_scurvePlot <- temp[[sid]]$plot4data$dt_scurvePlot
dt_scurvePlotMean <- temp[[sid]]$plot4data$dt_scurvePlotMean
trim_rate <- 1.3 # maybe enable as a parameter
if (trim_rate > 0) {
dt_scurvePlot <- dt_scurvePlot %>%
filter(
.data$spend < max(dt_scurvePlotMean$mean_spend_adstocked) * trim_rate,
.data$response < max(dt_scurvePlotMean$mean_response) * trim_rate,
.data$channel %in% InputCollect$paid_media_spends
) %>%
left_join(
dt_scurvePlotMean[, c("channel", "mean_carryover")], "channel"
)
}
if (!"channel" %in% colnames(dt_scurvePlotMean)) {
dt_scurvePlotMean$channel <- dt_scurvePlotMean$rn
}
p4 <- ggplot(
dt_scurvePlot, aes(x = .data$spend, y = .data$response, color = .data$channel)
) +
geom_line() +
geom_area(
data = group_by(dt_scurvePlot, .data$channel) %>% filter(.data$spend <= .data$mean_carryover),
aes(x = .data$spend, y = .data$response, color = .data$channel),
stat = "identity", position = "stack", size = 0.1,
fill = "grey50", alpha = 0.4, show.legend = FALSE
) +
geom_point(data = dt_scurvePlotMean, aes(
x = .data$mean_spend_adstocked, y = .data$mean_response, color = .data$channel
)) +
geom_text(
data = dt_scurvePlotMean, aes(
x = .data$mean_spend_adstocked, y = .data$mean_response, color = .data$channel,
label = formatNum(.data$mean_spend_adstocked, 2, abbr = TRUE)
),
show.legend = FALSE, hjust = -0.2
) +
theme_lares(background = "white", pal = 2) +
theme(
legend.position = c(0.9, 0.2),
legend.background = element_rect(fill = alpha("grey98", 0.6), color = "grey90")
) +
labs(
title = "Response Curves and Mean Spends by Channel",
x = "Spend (carryover + immediate)", y = "Response", color = NULL
) +
scale_y_abbr() +
scale_x_abbr()
## 5. Fitted vs actual
xDecompVecPlotMelted <- temp[[sid]]$plot5data$xDecompVecPlotMelted %>%
mutate(
linetype = ifelse(.data$variable == "predicted", "solid", "dotted"),
variable = stringr::str_to_title(.data$variable),
ds = as.Date(.data$ds, origin = "1970-01-01")
)
p5 <- ggplot(
xDecompVecPlotMelted,
aes(x = .data$ds, y = .data$value, color = .data$variable)
) +
geom_path(aes(linetype = .data$linetype), size = 0.6) +
theme_lares(background = "white", legend = "top", pal = 2) +
scale_y_abbr() +
guides(linetype = "none") +
labs(
title = "Actual vs. Predicted Response",
x = "Date", y = "Response", color = NULL
)
if (val) {
days <- sort(unique(p5$data$ds))
ndays <- length(days)
train_cut <- round(ndays * train_size)
val_cut <- train_cut + round(ndays * (1 - train_size) / 2)
p5 <- p5 +
# Train
geom_vline(xintercept = p5$data$ds[train_cut], colour = "#39638b", alpha = 0.8) +
geom_text(
x = p5$data$ds[train_cut], y = Inf, hjust = 0, vjust = 1.2,
angle = 270, colour = "#39638b", alpha = 0.5, size = 3.2,
label = sprintf("Train: %s", formatNum(100 * train_size, 1, pos = "%"))
) +
# Validation
geom_vline(xintercept = p5$data$ds[val_cut], colour = "#39638b", alpha = 0.8) +
geom_text(
x = p5$data$ds[val_cut], y = Inf, hjust = 0, vjust = 1.2,
angle = 270, colour = "#39638b", alpha = 0.5, size = 3.2,
label = sprintf("Validation: %s", formatNum(100 * (1 - train_size) / 2, 1, pos = "%"))
) +
# Test
geom_vline(xintercept = p5$data$ds[ndays], colour = "#39638b", alpha = 0.8) +
geom_text(
x = p5$data$ds[ndays], y = Inf, hjust = 0, vjust = 1.2,
angle = 270, colour = "#39638b", alpha = 0.5, size = 3.2,
label = sprintf("Test: %s", formatNum(100 * (1 - train_size) / 2, 1, pos = "%"))
)
}
## 6. Diagnostic: fitted vs residual
xDecompVecPlot <- temp[[sid]]$plot6data$xDecompVecPlot
p6 <- qplot(x = .data$predicted, y = .data$actual - .data$predicted, data = xDecompVecPlot) +
geom_hline(yintercept = 0) +
geom_smooth(se = TRUE, method = "loess", formula = "y ~ x") +
scale_x_abbr() + scale_y_abbr() +
theme_lares(background = "white", ) +
labs(x = "Fitted", y = "Residual", title = "Fitted vs. Residual")
## 7. Immediate vs carryover
df_imme_caov <- temp[[sid]]$plot7data
p7 <- df_imme_caov %>%
mutate(type = factor(.data$type, levels = c("Carryover", "Immediate"))) %>%
ggplot(aes(
x = .data$percentage, y = .data$rn, fill = reorder(.data$type, as.integer(.data$type)),
label = paste0(round(.data$percentage * 100), "%")
)) +
geom_bar(stat = "identity", width = 0.5) +
geom_text(position = position_stack(vjust = 0.5)) +
scale_fill_manual(values = c("Immediate" = "#59B3D2", "Carryover" = "coral")) +
scale_x_percent() +
theme_lares(background = "white", legend = "top", grid = "Xx") +
labs(
x = "% Response", y = NULL, fill = NULL,
title = "Immediate vs. Carryover Response Percentage"
)
## 8. Bootstrapped ROI/CPA with CIs
if ("ci_low" %in% colnames(xDecompAgg)) {
cluster_txt <- ""
if ("clusters" %in% names(OutputCollect)) {
temp2 <- OutputCollect$clusters$data
if (!"n" %in% colnames(temp2)) temp2 <- group_by(temp2, .data$cluster) %>% mutate(n = n())
temp2 <- filter(temp2, .data$solID == sid)
cluster_txt <- sprintf(" %s (%s IDs)", temp2$cluster, temp2$n)
}
title <- sprintf("In-cluster%s bootstrapped %s [95%% CI & mean]", cluster_txt, type)
p8 <- xDecompAgg %>%
filter(!is.na(.data$ci_low), .data$solID == sid) %>%
select(.data$rn, .data$solID, .data$boot_mean, .data$ci_low, .data$ci_up) %>%
ggplot(aes(x = .data$rn, y = .data$boot_mean)) +
geom_point(size = 3) +
geom_text(aes(label = signif(.data$boot_mean, 2)), vjust = -0.7, size = 3.3) +
geom_text(aes(y = .data$ci_low, label = signif(.data$ci_low, 2)), hjust = 1.1, size = 2.8) +
geom_text(aes(y = .data$ci_up, label = signif(.data$ci_up, 2)), hjust = -0.1, size = 2.8) +
geom_errorbar(aes(ymin = .data$ci_low, ymax = .data$ci_up), width = 0.25) +
labs(title = title, x = NULL, y = NULL) +
coord_flip() +
theme_lares(background = "white", )
if (type == "ROAS") {
p8 <- p8 + geom_hline(yintercept = 1, alpha = 0.5, colour = "grey50", linetype = "dashed")
}
} else {
p8 <- lares::noPlot("No bootstrap results")
}
## Aggregate one-pager plots and export
ver <- as.character(utils::packageVersion("Robyn"))
rver <- utils::sessionInfo()$R.version
onepagerTitle <- sprintf("One-pager for Model ID: %s", sid)
onepagerCaption <- sprintf("Robyn v%s [R-%s.%s]", ver, rver$major, rver$minor)
calc <- ifelse(type == "ROAS",
"Total ROAS = sum of response / sum of spend",
"Total CPA = sum of spend / sum of response")
calc <- paste(c(calc, perf), collapse = " = ")
onepagerCaption <- paste0(
"*", calc, " in modeling window ", paste0(window, collapse = ":"),
"\n", onepagerCaption)
get_height <- length(unique(plotMediaShareLoopLine$rn)) / 5
pg <- (p2 + p5) / (p1 + p8) / (p3 + p7) / (p4 + p6) +
patchwork::plot_layout(heights = c(get_height, get_height, get_height, 1)) +
# pg <- wrap_plots(p2, p5, p1, p8, p3, p7, p4, p6, ncol = 2) +
plot_annotation(
title = onepagerTitle, subtitle = errors,
theme = theme_lares(background = "white"),
caption = onepagerCaption
)
all_plots[[sid]] <- pg
if (export) {
filename <- paste0(plot_folder, sid, ".png")
ggsave(
filename = filename,
plot = pg, limitsize = FALSE,
dpi = 400, width = 17, height = 19
)
if (count_mod_out == 1) message("Exporting charts as: ", filename)
}
if (check_parallel_plot() && !quiet && count_mod_out > 1) {
cnt <- cnt + 1
setTxtProgressBar(pbplot, cnt)
}
return(all_plots)
}
if (!quiet && count_mod_out > 1) {
cnt <- cnt + length(uniqueSol)
setTxtProgressBar(pbplot, cnt)
}
}
if (!quiet && count_mod_out > 1) close(pbplot)
# Stop cluster to avoid memory leaks
if (OutputCollect$cores > 1) stopImplicitCluster()
return(invisible(parallelResult[[1]]))
}
allocation_plots <- function(
InputCollect, OutputCollect,
dt_optimOut, select_model, scenario, eval_list,
export = TRUE, plot_folder = OutputCollect$plot_folder,
quiet = FALSE, ...) {
outputs <- list()
subtitle <- sprintf(
paste0(
"Total %sspend increase: %s%%",
"\nTotal response increase: %s%% with optimised spend allocation"
),
ifelse(isTRUE(dt_optimOut$adstocked[1]), paste0("(adstocked**) ", ""), ""),
round(mean(dt_optimOut$optmSpendUnitTotalDelta) * 100, 1),
round(mean(dt_optimOut$optmResponseUnitTotalLift) * 100, 1)
)
metric <- ifelse(InputCollect$dep_var_type == "revenue", "ROAS", "CPA")
formulax1 <- ifelse(
metric == "ROAS",
"* Mean ROAS = mean response / raw spend | mROAS = marginal response / marginal spend",
"* Mean CPA = raw spend / mean response | mCPA = marginal spend / marginal response"
)
formulax1 <- paste0(
"Allocator's mean response = curve response of adstocked mean spend in date range, ",
"while\n Model's sum of effect = sum of curve responses of all adstocked spends in modeling window\n",
formulax1)
formulax2 <- sprintf("When reallocating budget, m%s converges across media within respective bounds", metric)
# Calculate errors for subtitles
plotDT_scurveMeanResponse <- filter(
OutputCollect$xDecompAgg,
.data$solID == select_model,
.data$rn %in% InputCollect$paid_media_spends
)
rsq_train_plot <- round(plotDT_scurveMeanResponse$rsq_train[1], 4)
rsq_val_plot <- round(plotDT_scurveMeanResponse$rsq_val[1], 4)
rsq_test_plot <- round(plotDT_scurveMeanResponse$rsq_test[1], 4)
nrmse_train_plot <- round(plotDT_scurveMeanResponse$nrmse_train[1], 4)
nrmse_val_plot <- round(plotDT_scurveMeanResponse$nrmse_val[1], 4)
nrmse_test_plot <- round(plotDT_scurveMeanResponse$nrmse_test[1], 4)
decomp_rssd_plot <- round(plotDT_scurveMeanResponse$decomp.rssd[1], 4)
mape_lift_plot <- ifelse(!is.null(InputCollect$calibration_input),
round(plotDT_scurveMeanResponse$mape[1], 4), NA
)
if (isTRUE(OutputCollect$OutputModels$ts_validation)) {
errors <- sprintf(
paste(
"Adj.R2: train = %s, val = %s, test = %s |",
"NRMSE: train = %s, val = %s, test = %s |",
"DECOMP.RSSD = %s | MAPE = %s"
),
rsq_train_plot, rsq_val_plot, rsq_test_plot,
nrmse_train_plot, nrmse_val_plot, nrmse_test_plot,
decomp_rssd_plot, mape_lift_plot
)
} else {
errors <- sprintf(
"Adj.R2: train = %s | NRMSE: train = %s | DECOMP.RSSD = %s | MAPE = %s",
rsq_train_plot, nrmse_train_plot, decomp_rssd_plot, mape_lift_plot
)
}
# 1. Response and spend comparison plot
init_total_spend <- dt_optimOut$initSpendTotal[1]
init_total_response <- dt_optimOut$initResponseTotal[1]
init_total_roi <- init_total_response / init_total_spend
init_total_cpa <- init_total_spend / init_total_response
optm_total_spend_bounded <- dt_optimOut$optmSpendTotal[1]
optm_total_response_bounded <- dt_optimOut$optmResponseTotal[1]
optm_total_roi_bounded <- optm_total_response_bounded / optm_total_spend_bounded
optm_total_cpa_bounded <- optm_total_spend_bounded / optm_total_response_bounded
optm_total_spend_unbounded <- dt_optimOut$optmSpendTotalUnbound[1]
optm_total_response_unbounded <- dt_optimOut$optmResponseTotalUnbound[1]
optm_total_roi_unbounded <- optm_total_response_unbounded / optm_total_spend_unbounded
optm_total_cpa_unbounded <- optm_total_spend_unbounded / optm_total_response_unbounded
bound_mult <- dt_optimOut$unconstr_mult[1]
optm_topped_unbounded <- optm_topped_bounded <- any_topped <- FALSE
if (!is.null(eval_list$total_budget)) {
optm_topped_bounded <- round(optm_total_spend_bounded) < round(eval_list$total_budget)
optm_topped_unbounded <- round(optm_total_spend_unbounded) < round(eval_list$total_budget)
any_topped <- optm_topped_bounded || optm_topped_unbounded
if (optm_topped_bounded & !quiet) {
message("NOTE: Given the upper/lower constrains, the total budget can't be fully allocated (^)")
}
}
levs1 <- eval_list$levs1
if (levs1[2] == levs1[3]) levs1[3] <- paste0(levs1[3], " ")
if (scenario == "max_response") {
levs2 <- c(
"Initial",
paste0("Bounded", ifelse(optm_topped_bounded, "^", "")),
paste0("Bounded", ifelse(optm_topped_unbounded, "^", ""), " x", bound_mult)
)
} else if (scenario == "target_efficiency") {
levs2 <- levs1
}
resp_metric <- data.frame(
type = factor(levs1, levels = levs1),
type_lab = factor(levs2, levels = levs2),
total_spend = c(init_total_spend, optm_total_spend_bounded, optm_total_spend_unbounded),
total_response = c(init_total_response, optm_total_response_bounded, optm_total_response_unbounded),
total_response_lift = c(
0,
dt_optimOut$optmResponseUnitTotalLift[1],
dt_optimOut$optmResponseUnitTotalLiftUnbound[1]
),
total_roi = c(init_total_roi, optm_total_roi_bounded, optm_total_roi_unbounded),
total_cpa = c(init_total_cpa, optm_total_cpa_bounded, optm_total_cpa_unbounded)
)
df_roi <- resp_metric %>%
mutate(spend = .data$total_spend, response = .data$total_response) %>%
select(.data$type, .data$spend, .data$response) %>%
pivot_longer(cols = !"type") %>%
left_join(resp_metric, "type") %>%
mutate(
name = factor(paste("total", .data$name), levels = c("total spend", "total response")),
name_label = factor(
paste(.data$type, .data$name, sep = "\n"),
levels = paste(.data$type, .data$name, sep = "\n")
)
) %>%
group_by(.data$name) %>%
mutate(value_norm = if(metric == "ROAS") {.data$value} else {
.data$value / dplyr::first(.data$value)})
metric_vals <- if (metric == "ROAS") resp_metric$total_roi else resp_metric$total_cpa
labs <- paste(
paste(levs2, "\n"),
paste("Spend:", formatNum(
100 * (resp_metric$total_spend - resp_metric$total_spend[1]) / resp_metric$total_spend[1],
signif = 3, pos = "%", sign = TRUE
)),
unique(paste("Resp:", formatNum(100 * df_roi$total_response_lift, signif = 3, pos = "%", sign = TRUE))),
paste(metric, ":", round(metric_vals, 2)),
sep = "\n"
)
df_roi$labs <- factor(rep(labs, each = 2), levels = labs)
outputs[["p1"]] <- p1 <- df_roi %>%
ggplot(aes(x = .data$name, y = .data$value_norm, fill = .data$type)) +
facet_grid(. ~ .data$labs, scales = "free") +
scale_fill_manual(values = c("grey", "steelblue", "darkgoldenrod4")) +
geom_bar(stat = "identity", width = 0.6, alpha = 0.7) +
geom_text(aes(label = formatNum(.data$value, signif = 3, abbr = TRUE)), color = "black", vjust = -.5) +
theme_lares(background = "white", legend = "none") +
labs(title = paste0("Total Budget Optimization Result (scaled up to ",
unique(dt_optimOut$periods), ")"), fill = NULL, y = NULL, x = NULL) +
scale_y_continuous(limits = c(0, max(df_roi$value_norm * 1.2))) +
theme(axis.text.y = element_blank())
# 2. Response and spend comparison per channel plot
df_plots <- dt_optimOut %>%
mutate(
channel = as.factor(.data$channels),
Initial = .data$initResponseUnitShare,
Bounded = .data$optmResponseUnitShare,
Unbounded = .data$optmResponseUnitShareUnbound
) %>%
select(.data$channel, .data$Initial, .data$Bounded, .data$Unbounded) %>%
`colnames<-`(c("channel", levs1)) %>%
tidyr::pivot_longer(names_to = "type", values_to = "response_share", -.data$channel) %>%
left_join(
dt_optimOut %>%
mutate(
channel = as.factor(.data$channels),
Initial = .data$initSpendShare,
Bounded = .data$optmSpendShareUnit,
Unbounded = .data$optmSpendShareUnitUnbound
) %>%
select(.data$channel, .data$Initial, .data$Bounded, .data$Unbounded) %>%
`colnames<-`(c("channel", levs1)) %>%
tidyr::pivot_longer(names_to = "type", values_to = "spend_share", -.data$channel),
by = c("channel", "type")
) %>%
left_join(
dt_optimOut %>%
mutate(
channel = as.factor(.data$channels),
Initial = .data$initSpendUnit,
Bounded = .data$optmSpendUnit,
Unbounded = .data$optmSpendUnitUnbound
) %>%
select(.data$channel, .data$Initial, .data$Bounded, .data$Unbounded) %>%
`colnames<-`(c("channel", levs1)) %>%
tidyr::pivot_longer(names_to = "type", values_to = "mean_spend", -.data$channel),
by = c("channel", "type")
) %>%
left_join(
dt_optimOut %>%
mutate(
channel = as.factor(.data$channels),
Initial = case_when(
metric == "ROAS" ~ .data$initRoiUnit,
TRUE ~ .data$initCpaUnit
),
Bounded = case_when(
metric == "ROAS" ~ .data$optmRoiUnit,
TRUE ~ .data$optmCpaUnit
),
Unbounded = case_when(
metric == "ROAS" ~ .data$optmRoiUnitUnbound,
TRUE ~ .data$optmCpaUnitUnbound
)
) %>%
select(.data$channel, .data$Initial, .data$Bounded, .data$Unbounded) %>%
`colnames<-`(c("channel", levs1)) %>%
tidyr::pivot_longer(
names_to = "type",
values_to = ifelse(metric == "ROAS", "channel_roi", "channel_cpa"),
-.data$channel
),
by = c("channel", "type")
) %>%
left_join(
dt_optimOut %>%
mutate(
channel = as.factor(.data$channels),
Initial = case_when(
metric == "ROAS" ~ .data$initResponseMargUnit,
TRUE ~ 1 / .data$initResponseMargUnit
),
Bounded = case_when(
metric == "ROAS" ~ .data$optmResponseMargUnit,
TRUE ~ 1 / .data$optmResponseMargUnit
),
Unbounded = case_when(
metric == "ROAS" ~ .data$optmResponseMargUnitUnbound,
TRUE ~ 1 / .data$optmResponseMargUnitUnbound
)
) %>%
select(.data$channel, .data$Initial, .data$Bounded, .data$Unbounded) %>%
`colnames<-`(c("channel", levs1)) %>%
tidyr::pivot_longer(
names_to = "type",
values_to = ifelse(metric == "ROAS", "marginal_roi", "marginal_cpa"),
-.data$channel
),
by = c("channel", "type")
) %>%
left_join(resp_metric, by = "type")
df_plot_share <- bind_rows(
df_plots %>%
select(c("channel", "type", "type_lab", "mean_spend")) %>%
mutate(metric = "abs.mean\nspend") %>%
rename(values = .data$mean_spend),
df_plots %>%
select(c("channel", "type", "type_lab", "spend_share")) %>%
mutate(metric = "mean\nspend") %>%
rename(values = .data$spend_share),
df_plots %>%
select(c("channel", "type", "type_lab", "response_share")) %>%
mutate(metric = "mean\nresponse") %>%
rename(values = .data$response_share),
df_plots %>%
select(c("channel", "type", "type_lab", starts_with("channel_"))) %>%
mutate(metric = paste0("mean\n", metric)) %>%
rename(values = starts_with("channel_")),
df_plots %>%
select(c("channel", "type", "type_lab", starts_with("marginal_"))) %>%
mutate(metric = paste0("m", metric)) %>%
rename(values = starts_with("marginal_"))
) %>%
mutate(
type = factor(.data$type, levels = levs1),
name_label = factor(
paste(.data$type, .data$metric, sep = "\n"),
levels = unique(paste(.data$type, .data$metric, sep = "\n"))
),
# Deal with extreme cases divided by almost 0
values = ifelse((.data$values > 1e15 | is.nan(.data$values)), 0, .data$values),
values = round(.data$values, 4),
values_label = case_when(
.data$metric %in% c("mean\nROAS", "mROAS", "mean\nCPA", "mCPA") ~ formatNum(.data$values, 2, abbr = TRUE),
.data$metric == "abs.mean\nspend" ~ formatNum(.data$values, 1, abbr = TRUE),
TRUE ~ paste0(round(100 * .data$values, 1), "%")
),
# Better fill scale colours
values_label = ifelse(grepl("NA|NaN", .data$values_label), "-", .data$values_label),
values = ifelse((is.nan(.data$values) | is.na(.data$values)), 0, .data$values),
) %>%
mutate(
channel = factor(.data$channel, levels = rev(unique(.data$channel))),
metric = factor(
case_when(
.data$metric %in% c("mean\nspend", "mean\nresponse") ~ paste0(.data$metric, "%"),
TRUE ~ .data$metric
),
levels = paste0(unique(.data$metric), c("", "%", "%", "", ""))
)
) %>%
group_by(.data$name_label) %>%
mutate(
values_norm = lares::normalize(.data$values),
values_norm = ifelse(is.nan(.data$values_norm), 0, .data$values_norm)
)
outputs[["p2"]] <- p2 <- df_plot_share %>%
ggplot(aes(x = .data$metric, y = .data$channel, fill = .data$type)) +
geom_tile(aes(alpha = .data$values_norm), color = "white") +
scale_fill_manual(values = c("grey50", "steelblue", "darkgoldenrod4")) +
scale_alpha_continuous(range = c(0.6, 1)) +
geom_text(aes(label = .data$values_label), colour = "black") +
facet_grid(. ~ .data$type_lab, scales = "free") +
theme_lares(background = "white", legend = "none") +
labs(
title = paste0("Budget Allocation per Paid Media Variable per ",
str_to_title(InputCollect$intervalType), "*"),
fill = NULL, x = NULL, y = "Paid Media"
)
## 3. Response curves
constr_labels <- dt_optimOut %>%
mutate(constr_label = sprintf(
"%s\n[%s - %s] & [%s - %s]", .data$channels, .data$constr_low,
.data$constr_up, round(.data$constr_low_unb, 1), round(.data$constr_up_unb, 1)
)) %>%
select(
"channel" = "channels", "constr_label", "constr_low_abs",