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Channel by channel scenario modeling & response curve questions #1016

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NataliaVConnolly opened this issue Jul 12, 2024 · 1 comment
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@NataliaVConnolly
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Hello,

I have two questions that I would really appreciate your help with:
  1. For the media response curves generated by robyn_allocator, are those incremental or absolute values? Meaning, a point on a curve with, say, x = $2k and y = 1, does this mean if I spend $2k in addition to the baseline number spent during the date_range I will get an additional 1 conversion, or does it mean if I spend $2k I will get 1 conversion?

  2. Is there a way to do channel-by-channel scenario modeling? Meaning, suppose I'd like to know what the response will be if I spend $X on channel Y while keeping the spend on all the other channels the same. Is there a way to do this?

    Thank you!
    Natalia

@AdimDrewnik
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Spend for selected channels can be set to be one fixed value.

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