updated readme

README.md

@@ -1,2 +1,14 @@
-# presskit
-Fermium LABS logo, company pictures etc etc...
+# Logo
+
+The Logo represents the atomic configuration of the element [Fermium](https://en.wikipedia.org/wiki/Fermium). Each dot represents one of [100](https://en.wikipedia.org/wiki/Atomic_number) electrons. 
+The name of the element Fermium is in honour of the italian scientist [Enrico Fermi](https://en.wikipedia.org/wiki/Enrico_Fermi).
+
+![Horizontal-Main_250px.png](Logo/Rasters/Horizontal/Horizontal-Main_250px.png)
+
+The vertical version or the atom (symbol) can be used if preferable.
+
+![Vertical-Main_000px.png](Logo/Rasters/Vertical/Vertical-Main_100px.png)
+![Atom-Main_100px.png](Logo/Rasters/Atom/Atom-Main_100px.png)
+
+Extended guidelines: [Download](https://gitcdn.xyz/repo/fermiumlabs/presskit/master/Logo/Guidelines.pdf)
+