Link Survey UX Research

[Miiklyy]

Problem Statement

The goal is to provide users with an alternative link survey option in addition to in-app micro-surveys so that they can cover the majority of their needs within one solution. However, we lack a clear understanding and overview of the key features and user experience offered by our link survey competitors to make an informed decision on how to improve our solution.

Hypothesis

By analyzing the user experience and identifying key features of our key competitors for link surveys we are able to make better decision on which functions and UX/UI elements we need to improve in order to increase the usage of the survey.

Impact and success metrics

• Impact: customer experience

• Success metrics: increased link survey usages

Output

UX Competitor Analyse, documented in Notion. If you open the respective tab of the competitor in Notion, UX/UI highlights we can learn from are included with it.

[sirkotsky]

@Miiklyy thanks a lot for sharing this, such an impressive body of work, and definitely a lot of great insights there!

May I propose we park it in the "Insights" repository? We could use something like Notion to MD converter to migrate it. Just want to make sure we have all insights conveniently located in the same place!

Would you like to propose next steps? I see you have learnings and insights, would love to see which of them we could potentially prioritise and pick up! Cheers!

[jobenjada]

Thanks Michi for the in-depth research!

Here is a quick win based on a few of the small UX differences you noticed:

#16

Will take the research in the next product meeting with Matti and decide when its the best time to catch up with the market with a standalone survey product. Great work!!

[Miiklyy]

@sirkotsky thank you for the feedback and I am fine if we park it in the insights repository. I will close it now.