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description: Lucid was founded in 2010 as Federated Sample, LLC; the parent company was renamed in 2015, keeping the Federated Sample and Fulcrum business units as thriving brands, and adding the Proof adtech/martech business. The name Lucid reinforces our commitment to creating clarity through the power of massive data - "human answers". - See more at: https://luc.id/about/#sthash.SpFCG0At.dpuf