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Talent Branding Strategies Boosting up Business Goals

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Global Hunt edited this page Aug 18, 2016 · 1 revision

Talent brand refers to the public version of the employer brand that depicts the thoughts and opinions of the talent towards a company or brand. The basic question that arises related to it is the ROI. Why should a company invest in talent branding? There are concrete pointers to prove its worth.

  • It helps in building up the public trust on the company.
  • It is a useful mechanism to boost the candidate pool for the company which is helpful for future recruitment needs.
  • It creates a general awareness regarding the brand and its hiring events. It is helpful is getting the word out in the market.
  • It aids the company to have a competitive edge in the recruitment segment.

Hence talent branding is quite beneficial for the business. There are certain marketing tools which can be very useful in building up a talent branding strategy. Recruitment agencies can be very helpful in assisting with the strategy build up.

  • The 4 Ps marketing mix consisting of Product, Price, Promotion and Place. In case of talent branding, product refers to jobs offered and the characteristics are functionalities, benefits and such like. Price refers to the demand value of the job role. It may also refer to the brand value as well. Promotion is getting the word out in the market regarding the job openings. Place is the platform on which the job postings are showcased.
  • SWOT Analysis is another tool which can be effectively used for the purpose. The strength can be showcased as the positive aspects of working in the company and its effective work environment. Identifying the weaknesses of the brand and balancing them with the strength features. Opportunities should be identified where the brand lies ahead of its competitors and the corresponding threats which might result in crisis.
  • The positioning map is a tool that visualizes the standpoint of the company among people with respect to other players in the market. It is probably one of the fundamental yet effective tools to understand the differentiation point of the brand from other competitors.
  • Lastly, audience segmentation gives the idea of ideal candidates beyond the simple search criteria. It consists of four factors namely, demographics, psycho graphics, behaviors and geography. The demographics consist of basic information related to the skill set, professional expertise and academics. Psycho graphics shows their value towards employment and professional attitude. Behavior defines the social media usage pattern with respect to job application across various companies. Geography shows their current physical location and state of employment.

These tools contribute significantly towards talent branding. It helps in locating the target candidates in the most effective and timely manner. The information about the recruitment is channelized to the target candidates in a proper way. Lastly, it helps in branding the benefits of employment with the company. It depicts the best corporate culture practiced within the company to attract talent. Therefore, talent branding is an important step towards successful recruitment process.

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