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AddBiddingSeasonalityAdjustment.java
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/
AddBiddingSeasonalityAdjustment.java
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// Copyright 2021 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
package com.google.ads.googleads.examples.advancedoperations;
import static com.google.ads.googleads.examples.utils.CodeSampleHelper.getPrintableDateTime;
import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v16.enums.AdvertisingChannelTypeEnum.AdvertisingChannelType;
import com.google.ads.googleads.v16.enums.SeasonalityEventScopeEnum.SeasonalityEventScope;
import com.google.ads.googleads.v16.errors.GoogleAdsError;
import com.google.ads.googleads.v16.errors.GoogleAdsException;
import com.google.ads.googleads.v16.resources.BiddingSeasonalityAdjustment;
import com.google.ads.googleads.v16.services.BiddingSeasonalityAdjustmentOperation;
import com.google.ads.googleads.v16.services.BiddingSeasonalityAdjustmentServiceClient;
import com.google.ads.googleads.v16.services.MutateBiddingSeasonalityAdjustmentsResponse;
import com.google.common.collect.ImmutableList;
import java.io.FileNotFoundException;
import java.io.IOException;
/**
* Adds a seasonality adjustment for all search campaigns that adjusts Smart Bidding behavior by the
* expected change in conversion rate for the given future time interval.
*
* <p>For more information on using seasonality adjustments, see
* https://developers.google.com/google-ads/api/docs/campaigns/bidding/seasonality-adjustments.
*/
public class AddBiddingSeasonalityAdjustment {
private static class AddBiddingSeasonalityAdjustmentParams extends CodeSampleParams {
@Parameter(
names = ArgumentNames.CUSTOMER_ID,
required = true,
description =
"The client customer ID of the Google Ads account that the seasonality adjustment will"
+ " be added to.")
private Long customerId;
@Parameter(
names = ArgumentNames.START_DATE_TIME,
required = true,
description =
"The start date time in yyyy-MM-dd HH:mm:ss format of the conversion rate adjustment"
+ " period.")
private String startDateTime;
@Parameter(
names = ArgumentNames.END_DATE_TIME,
required = true,
description =
"The end date time in yyyy-MM-dd HH:mm:ss format of the conversion rate adjustment"
+ " period.")
private String endDateTime;
@Parameter(
names = ArgumentNames.CONVERSION_RATE_MODIFIER,
required = true,
description =
"The conversion rate modifier that will be applied during the adjustment interval.")
private Double conversionRateModifier;
}
public static void main(String[] args) throws IOException {
AddBiddingSeasonalityAdjustmentParams params = new AddBiddingSeasonalityAdjustmentParams();
if (!params.parseArguments(args)) {
// Either pass the required parameters for this example on the command line, or insert them
// into the code here. See the parameter class definition above for descriptions.
params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
params.startDateTime = "INSERT_START_DATE_TIME_HERE";
params.endDateTime = "INSERT_END_DATE_TIME_HERE";
params.conversionRateModifier = Double.parseDouble("INSERT_CONVERSION_RATE_MODIFIER_HERE");
}
GoogleAdsClient googleAdsClient = null;
try {
googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
} catch (FileNotFoundException fnfe) {
System.err.printf(
"Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
System.exit(1);
} catch (IOException ioe) {
System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
System.exit(1);
}
try {
new AddBiddingSeasonalityAdjustment()
.runExample(
googleAdsClient,
params.customerId,
params.startDateTime,
params.endDateTime,
params.conversionRateModifier);
} catch (GoogleAdsException gae) {
// GoogleAdsException is the base class for most exceptions thrown by an API request.
// Instances of this exception have a message and a GoogleAdsFailure that contains a
// collection of GoogleAdsErrors that indicate the underlying causes of the
// GoogleAdsException.
System.err.printf(
"Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
gae.getRequestId());
int i = 0;
for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
System.err.printf(" Error %d: %s%n", i++, googleAdsError);
}
System.exit(1);
}
}
/**
* Adds a "CHANNEL" scoped seasonality adjustment for the client customer ID, dates, and
* conversion modifier rate specified.
*
* @param googleAdsClient the GoogleAdsClient
* @param customerId the client ID of the Google Ads account
* @param startDateTime the start time of the seasonality adjustment (in yyyy-MM-dd HH:mm:ss
* format) in the account's timezone
* @param endDateTime the end time of the seasonality adjustment (in yyyy-MM-dd HH:mm:ss format)
* in the account's timezone
* @param conversionRateModifier the conversion rate adjustment (an increase or a decrease), which
* accounts for estimated changes in conversion rate due to a future event
*/
private void runExample(
GoogleAdsClient googleAdsClient,
Long customerId,
String startDateTime,
String endDateTime,
Double conversionRateModifier) {
try (BiddingSeasonalityAdjustmentServiceClient seasonalityAdjustmentServiceClient =
googleAdsClient.getLatestVersion().createBiddingSeasonalityAdjustmentServiceClient()) {
// [START add_bidding_seasonality_adjustment]
BiddingSeasonalityAdjustment seasonalityAdjustment =
BiddingSeasonalityAdjustment.newBuilder()
// A unique name is required for every seasonality adjustment.
.setName("Seasonality adjustment #" + getPrintableDateTime())
// The CHANNEL scope applies the conversionRateModifier to all campaigns of specific
// advertising channel types. In this example, the conversionRateModifier will only
// apply to Search campaigns. Use the CAMPAIGN scope to instead limit the scope to
// specific campaigns.
.setScope(SeasonalityEventScope.CHANNEL)
.addAdvertisingChannelTypes(AdvertisingChannelType.SEARCH)
// If setting scope CAMPAIGN, add individual campaign resource name(s) according to
// the commented out line below.
// .addCampaigns("INSERT_CAMPAIGN_RESOURCE_NAME_HERE")
.setStartDateTime(startDateTime)
.setEndDateTime(endDateTime)
// The conversionRateModifier is the expected future conversion rate change. When this
// field is unset or set to 1.0, no adjustment will be applied to traffic. The allowed
// range is 0.1 to 10.0.
.setConversionRateModifier(conversionRateModifier)
.build();
BiddingSeasonalityAdjustmentOperation operation =
BiddingSeasonalityAdjustmentOperation.newBuilder()
.setCreate(seasonalityAdjustment)
.build();
MutateBiddingSeasonalityAdjustmentsResponse response =
seasonalityAdjustmentServiceClient.mutateBiddingSeasonalityAdjustments(
customerId.toString(), ImmutableList.of(operation));
System.out.printf(
"Added seasonality adjustment with resource name: %s%n",
response.getResults(0).getResourceName());
// [END add_bidding_seasonality_adjustment]
}
}
}