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AddAppCampaign.php
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AddAppCampaign.php
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<?php
/**
* Copyright 2020 Google LLC
*
* Licensed under the Apache License, Version 2.0 (the "License");
* you may not use this file except in compliance with the License.
* You may obtain a copy of the License at
*
* https://www.apache.org/licenses/LICENSE-2.0
*
* Unless required by applicable law or agreed to in writing, software
* distributed under the License is distributed on an "AS IS" BASIS,
* WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
* See the License for the specific language governing permissions and
* limitations under the License.
*/
namespace Google\Ads\GoogleAds\Examples\AdvancedOperations;
require __DIR__ . '/../../vendor/autoload.php';
use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Examples\Utils\Helper;
use Google\Ads\GoogleAds\Lib\V17\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V17\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V17\GoogleAdsException;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Util\V17\ResourceNames;
use Google\Ads\GoogleAds\V17\Common\AdTextAsset;
use Google\Ads\GoogleAds\V17\Common\AppAdInfo;
use Google\Ads\GoogleAds\V17\Common\LanguageInfo;
use Google\Ads\GoogleAds\V17\Common\LocationInfo;
use Google\Ads\GoogleAds\V17\Enums\AdGroupAdStatusEnum\AdGroupAdStatus;
use Google\Ads\GoogleAds\V17\Enums\AdGroupStatusEnum\AdGroupStatus;
use Google\Ads\GoogleAds\V17\Enums\AppCampaignBiddingStrategyGoalTypeEnum\AppCampaignBiddingStrategyGoalType;
use Google\Ads\GoogleAds\V17\Common\TargetCpa;
use Google\Ads\GoogleAds\V17\Enums\AdvertisingChannelSubTypeEnum\AdvertisingChannelSubType;
use Google\Ads\GoogleAds\V17\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType;
use Google\Ads\GoogleAds\V17\Enums\AppCampaignAppStoreEnum\AppCampaignAppStore;
use Google\Ads\GoogleAds\V17\Enums\BudgetDeliveryMethodEnum\BudgetDeliveryMethod;
use Google\Ads\GoogleAds\V17\Enums\CampaignStatusEnum\CampaignStatus;
use Google\Ads\GoogleAds\V17\Enums\CriterionTypeEnum\CriterionType;
use Google\Ads\GoogleAds\V17\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V17\Resources\Ad;
use Google\Ads\GoogleAds\V17\Resources\AdGroup;
use Google\Ads\GoogleAds\V17\Resources\AdGroupAd;
use Google\Ads\GoogleAds\V17\Resources\Campaign;
use Google\Ads\GoogleAds\V17\Resources\Campaign\AppCampaignSetting;
use Google\Ads\GoogleAds\V17\Resources\CampaignBudget;
use Google\Ads\GoogleAds\V17\Resources\CampaignCriterion;
use Google\Ads\GoogleAds\V17\Services\AdGroupAdOperation;
use Google\Ads\GoogleAds\V17\Services\AdGroupOperation;
use Google\Ads\GoogleAds\V17\Services\CampaignBudgetOperation;
use Google\Ads\GoogleAds\V17\Services\CampaignCriterionOperation;
use Google\Ads\GoogleAds\V17\Services\CampaignOperation;
use Google\Ads\GoogleAds\V17\Services\MutateAdGroupAdsRequest;
use Google\Ads\GoogleAds\V17\Services\MutateAdGroupsRequest;
use Google\Ads\GoogleAds\V17\Services\MutateCampaignBudgetsRequest;
use Google\Ads\GoogleAds\V17\Services\MutateCampaignCriteriaRequest;
use Google\Ads\GoogleAds\V17\Services\MutateCampaignsRequest;
use Google\ApiCore\ApiException;
/**
* This example adds an App campaign.
*
* For guidance regarding App Campaigns, see:
* https://developers.google.com/google-ads/api/docs/app-campaigns/overview
*
* To get campaigns, run the GetCampaigns.php example.
* To upload image assets for this campaign, run the UploadImageAsset.php example.
*/
class AddAppCampaign
{
private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
public static function main()
{
// Either pass the required parameters for this example on the command line, or insert them
// into the constants above.
$options = (new ArgumentParser())->parseCommandArguments([
ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT
]);
// Generate a refreshable OAuth2 credential for authentication.
$oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();
// Construct a Google Ads client configured from a properties file and the
// OAuth2 credentials above.
$googleAdsClient = (new GoogleAdsClientBuilder())
->fromFile()
->withOAuth2Credential($oAuth2Credential)
// We set this value to true to show how to use GAPIC v2 source code. You can remove the
// below line if you wish to use the old-style source code. Note that in that case, you
// probably need to modify some parts of the code below to make it work.
// For more information, see
// https://developers.devsite.corp.google.com/google-ads/api/docs/client-libs/php/gapic.
->usingGapicV2Source(true)
->build();
try {
self::runExample(
$googleAdsClient,
$options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID
);
} catch (GoogleAdsException $googleAdsException) {
printf(
"Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
$googleAdsException->getRequestId(),
PHP_EOL,
PHP_EOL
);
foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
/** @var GoogleAdsError $error */
printf(
"\t%s: %s%s",
$error->getErrorCode()->getErrorCode(),
$error->getMessage(),
PHP_EOL
);
}
exit(1);
} catch (ApiException $apiException) {
printf(
"ApiException was thrown with message '%s'.%s",
$apiException->getMessage(),
PHP_EOL
);
exit(1);
}
}
/**
* Runs the example.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
*/
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId
) {
// Creates a budget for the campaign.
$budgetResourceName = self::createBudget($googleAdsClient, $customerId);
// Creates the campaign.
$campaignResourceName = self::createCampaign(
$googleAdsClient,
$customerId,
$budgetResourceName
);
// Sets campaign targeting.
self::setCampaignTargetingCriteria($googleAdsClient, $customerId, $campaignResourceName);
// Creates an ad group.
$adGroupResourceName = self::createAdGroup(
$googleAdsClient,
$customerId,
$campaignResourceName
);
// Creates an App ad.
self::createAppAd($googleAdsClient, $customerId, $adGroupResourceName);
}
/**
* Creates a budget under the given customer ID.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @return string the resource name of the newly created budget
*/
private static function createBudget(
GoogleAdsClient $googleAdsClient,
int $customerId
) {
// Creates a campaign budget.
$campaignBudget = new CampaignBudget([
'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
'amount_micros' => 50000000,
'delivery_method' => BudgetDeliveryMethod::STANDARD,
// An App campaign cannot use a shared campaign budget.
// explicitly_shared must be set to false.
'explicitly_shared' => false
]);
// Creates a campaign budget operation.
$campaignBudgetOperation = new CampaignBudgetOperation();
$campaignBudgetOperation->setCreate($campaignBudget);
// Submits the campaign budget operation to add the campaign budget.
$campaignBudgetServiceClient = $googleAdsClient->getCampaignBudgetServiceClient();
$response = $campaignBudgetServiceClient->mutateCampaignBudgets(
MutateCampaignBudgetsRequest::build($customerId, [$campaignBudgetOperation])
);
$createdCampaignBudgetResourceName = $response->getResults()[0]->getResourceName();
printf(
"Created campaign budget with resource name: '%s'.%s",
$createdCampaignBudgetResourceName,
PHP_EOL
);
return $createdCampaignBudgetResourceName;
}
/**
* Creates an App campaign under the given customer ID.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param string $budgetResourceName the resource name of the budget to associate with the
* campaign
* @return string the resource name of the newly created App campaign
*/
private static function createCampaign(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $budgetResourceName
) {
// Creates a campaign.
$campaign = new Campaign([
'name' => 'Interplanetary Cruise App #' . Helper::getPrintableDatetime(),
'campaign_budget' => $budgetResourceName,
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve.
'status' => CampaignStatus::PAUSED,
// All App campaigns have an advertising_channel_type of
// MULTI_CHANNEL to reflect the fact that ads from these campaigns are
// eligible to appear on multiple channels.
'advertising_channel_type' => AdvertisingChannelType::MULTI_CHANNEL,
'advertising_channel_sub_type' => AdvertisingChannelSubType::APP_CAMPAIGN,
// Sets the target CPA to $1 / app install.
//
// campaign_bidding_strategy is a 'oneof' message so setting target_cpa
// is mutually exclusive with other bidding strategies such as
// manual_cpc, commission, maximize_conversions, etc.
// See https://developers.google.com/google-ads/api/reference/rpc
// under current version / resources / Campaign.
'target_cpa' => new TargetCpa(['target_cpa_micros' => 1000000]),
// Sets the App campaign settings.
'app_campaign_setting' => new AppCampaignSetting([
'app_id' => 'com.google.android.apps.adwords',
'app_store' => AppCampaignAppStore::GOOGLE_APP_STORE,
// Optional: Optimize this campaign for getting new users for your app.
'bidding_strategy_goal_type' =>
AppCampaignBiddingStrategyGoalType::OPTIMIZE_INSTALLS_TARGET_INSTALL_COST
]),
// Optional fields.
'start_date' => date('Ymd', strtotime('+1 day')),
'end_date' => date('Ymd', strtotime('+365 days'))
// If you select the
// OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST goal type, then also
// specify your in-app conversion types so the Google Ads API can focus
// your campaign on people who are most likely to complete the
// corresponding in-app actions.
// 'selective_optimization' => new SelectiveOptimization([
// 'conversion_actions' => ['INSERT_CONVERSION_TYPE_ID_HERE']
// ])
]);
// Creates a campaign operation.
$campaignOperation = new CampaignOperation();
$campaignOperation->setCreate($campaign);
// Submits the campaign operation and prints the results.
$campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
$response = $campaignServiceClient->mutateCampaigns(
MutateCampaignsRequest::build($customerId, [$campaignOperation])
);
$createdCampaignResourceName = $response->getResults()[0]->getResourceName();
printf(
"Created App campaign with resource name: '%s'.%s",
$createdCampaignResourceName,
PHP_EOL
);
return $createdCampaignResourceName;
}
/**
* Sets campaign targeting criteria for a given campaign.
*
* Both location and language targeting are illustrated.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param string $campaignResourceName the resource name of the campaign to apply targeting to
*/
private static function setCampaignTargetingCriteria(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $campaignResourceName
) {
$campaignCriterionOperations = [];
// Creates the location campaign criteria.
// Besides using location_id, you can also search by location names from
// GeoTargetConstantService.suggestGeoTargetConstants() and directly
// apply GeoTargetConstant.resource_name here. An example can be found
// in GetGeoTargetConstantByNames.php.
$locationIds = [
21137, // California
2484 // Mexico
];
foreach ($locationIds as $locationId) {
// Creates a campaign criterion.
$campaignCriterion = new CampaignCriterion([
'campaign' => $campaignResourceName,
'location' => new LocationInfo([
'geo_target_constant' => ResourceNames::forGeoTargetConstant($locationId)
])
]);
// Creates a campaign criterion operation.
$campaignCriterionOperation = new CampaignCriterionOperation();
$campaignCriterionOperation->setCreate($campaignCriterion);
$campaignCriterionOperations[] = $campaignCriterionOperation;
}
// Creates the language campaign criteria.
$languageIds = [
1000, // English
1003 // Spanish
];
foreach ($languageIds as $languageId) {
// Creates a campaign criterion.
$campaignCriterion = new CampaignCriterion([
'campaign' => $campaignResourceName,
'language' => new LanguageInfo([
'language_constant' => ResourceNames::forLanguageConstant($languageId)
])
]);
// Creates a campaign criterion operation.
$campaignCriterionOperation = new CampaignCriterionOperation();
$campaignCriterionOperation->setCreate($campaignCriterion);
$campaignCriterionOperations[] = $campaignCriterionOperation;
}
// Submits the criteria operations and prints their information.
$campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient();
$response = $campaignCriterionServiceClient->mutateCampaignCriteria(
MutateCampaignCriteriaRequest::build($customerId, $campaignCriterionOperations)
);
printf(
"Created %d campaign criteria with resource names:%s",
$response->getResults()->count(),
PHP_EOL
);
foreach ($response->getResults() as $createdCampaignCriterion) {
/** @var CampaignCriterion $createdCampaignCriterion */
printf("\t%s%s", $createdCampaignCriterion->getResourceName(), PHP_EOL);
}
}
/**
* Creates an ad group for a given campaign.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param string $campaignResourceName the resource name of the campaign to add the ad group to
* @return string the resource name of the newly created ad group
*/
private static function createAdGroup(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $campaignResourceName
) {
// Creates an ad group.
// Note that the ad group type must not be set.
// Since the advertising_channel_sub_type is APP_CAMPAIGN,
// 1. you cannot override bid settings at the ad group level.
// 2. you cannot add ad group criteria.
$adGroup = new AdGroup([
'name' => 'Earth to Mars cruises ' . Helper::getPrintableDatetime(),
'status' => AdGroupStatus::ENABLED,
'campaign' => $campaignResourceName
]);
// Creates an ad group operation.
$adGroupOperation = new AdGroupOperation();
$adGroupOperation->setCreate($adGroup);
// Submits the ad group operation to add the ad group and prints the results.
$adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient();
$response = $adGroupServiceClient->mutateAdGroups(
MutateAdGroupsRequest::build($customerId, [$adGroupOperation])
);
$createdAdGroupResourceName = $response->getResults()[0]->getResourceName();
printf(
"Created an ad group with resource name: '%s'.%s",
$createdAdGroupResourceName,
PHP_EOL
);
return $createdAdGroupResourceName;
}
/**
* Creates an App ad for a given ad group.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param string $adGroupResourceName the resource name of the ad group to add the App ad to
*/
private static function createAppAd(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $adGroupResourceName
) {
// Creates an ad group ad.
$adGroupAd = new AdGroupAd([
'status' => AdGroupAdStatus::ENABLED,
'ad_group' => $adGroupResourceName,
'ad' => new Ad([
// ad_data is a 'oneof' message so setting app_ad
// is mutually exclusive with ad data fields such as
// text_ad, gmail_ad, etc.
'app_ad' => new AppAdInfo([
'headlines' => [
new AdTextAsset(['text' => 'A cool puzzle game']),
new AdTextAsset(['text' => 'Remove connected blocks'])
],
'descriptions' => [
new AdTextAsset(['text' => '3 difficulty levels']),
new AdTextAsset(['text' => '4 colorful fun skins'])
]
// Optional: You can set up to 20 image assets for your campaign.
// 'images' => [
// new AdImageAsset([
// 'asset' => INSERT_AD_IMAGE_ASSET_RESOURCE_NAME_HERE
// ])
// ]
])
])
]);
// Creates an ad group ad operation.
$adGroupAdOperation = new AdGroupAdOperation();
$adGroupAdOperation->setCreate($adGroupAd);
// Submits the ad group ad operation to add the ad group ad and prints the results.
$adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient();
$response = $adGroupAdServiceClient->mutateAdGroupAds(
MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation])
);
$createdAdGroupAdResourceName = $response->getResults()[0]->getResourceName();
printf(
"Created an ad group ad with resource name: '%s'.%s",
$createdAdGroupAdResourceName,
PHP_EOL
);
}
}
AddAppCampaign::main();