/
generate_forecast_metrics.rb
executable file
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/
generate_forecast_metrics.rb
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#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2019 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example generates forecast metrics for a keyword plan. To create a
# keyword plan, run add_keyword_plan.rb.
require 'optparse'
require 'google/ads/google_ads'
def generate_forecast_metrics(customer_id, keyword_plan_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
kp_service = client.service.keyword_plan
response = kp_service.generate_forecast_metrics(
client.path.keyword_plan(customer_id, keyword_plan_id)
)
response.keyword_forecasts.each_with_index do |forecast, i|
metrics = forecast.keyword_forecast
puts "#{i + 1}) Keyword ID: #{forecast.keyword_plan_ad_group_keyword}"
clicks = if metrics.clicks.nil?
"unspecified"
else
format("%.2f", metrics.clicks)
end
puts "Estimated daily clicks: #{clicks}"
impressions = if metrics.impressions.nil?
"unspecified"
else
format("%.2f", metrics.impressions)
end
puts "Estimated daily impressions: #{impressions}"
cpc = if metrics.average_cpc.nil?
"unspecified"
else
metrics.average_cpc
end
puts "Estimated average cpc (micros): #{cpc}"
end
end
if __FILE__ == $0
PAGE_SIZE = 1000
options = {}
# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
options[:keyword_plan_id] = 'INSERT_KEYWORD_PLAN_ID_HERE'
OptionParser.new do |opts|
opts.banner = sprintf('Usage: %s [options]', File.basename(__FILE__))
opts.separator ''
opts.separator 'Options:'
opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
options[:customer_id] = v
end
opts.on('-k', '--keyword-plan-id KEYWORD-PLAN-ID', String,
'Keyword Plan ID') do |v|
options[:keyword_plan_id] = v
end
opts.separator ''
opts.separator 'Help:'
opts.on_tail('-h', '--help', 'Show this message') do
puts opts
exit
end
end.parse!
begin
generate_forecast_metrics(
options.fetch(:customer_id).tr("-", ""),
options.fetch(:keyword_plan_id)
)
rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
e.failure.errors.each do |error|
STDERR.printf("Error with message: %s\n", error.message)
if error.location
error.location.field_path_elements.each do |field_path_element|
STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
end
end
error.error_code.to_h.each do |k, v|
next if v == :UNSPECIFIED
STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
end
end
rescue Google::Gax::RetryError => e
STDERR.printf("Error: '%s'\n\tCause: '%s'\n\tCode: %d\n\tDetails: '%s'\n" \
"\tRequest-Id: '%s'\n", e.message, e.cause.message, e.cause.code,
e.cause.details, e.cause.metadata['request-id'])
end
end