forked from kritzware/google-ads-go
/
metrics.pb.go
1146 lines (1044 loc) · 56.9 KB
/
metrics.pb.go
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// Code generated by protoc-gen-go. DO NOT EDIT.
// source: google/ads/googleads/v0/common/metrics.proto
package common
import (
fmt "fmt"
proto "github.com/golang/protobuf/proto"
wrappers "github.com/golang/protobuf/ptypes/wrappers"
enums "github.com/kritzware/google-ads-go/enums"
math "math"
)
// Reference imports to suppress errors if they are not otherwise used.
var _ = proto.Marshal
var _ = fmt.Errorf
var _ = math.Inf
// This is a compile-time assertion to ensure that this generated file
// is compatible with the proto package it is being compiled against.
// A compilation error at this line likely means your copy of the
// proto package needs to be updated.
const _ = proto.ProtoPackageIsVersion3 // please upgrade the proto package
// Metrics data.
type Metrics struct {
// The percent of your ad impressions that are shown as the very first ad
// above the organic search results.
AbsoluteTopImpressionPercentage *wrappers.DoubleValue `protobuf:"bytes,95,opt,name=absolute_top_impression_percentage,json=absoluteTopImpressionPercentage,proto3" json:"absolute_top_impression_percentage,omitempty"`
// Average cost of viewable impressions (`active_view_impressions`).
ActiveViewCpm *wrappers.DoubleValue `protobuf:"bytes,1,opt,name=active_view_cpm,json=activeViewCpm,proto3" json:"active_view_cpm,omitempty"`
// Active view measurable clicks divided by active view viewable impressions.
// This metric is reported only for display network.
ActiveViewCtr *wrappers.DoubleValue `protobuf:"bytes,79,opt,name=active_view_ctr,json=activeViewCtr,proto3" json:"active_view_ctr,omitempty"`
// A measurement of how often your ad has become viewable on a Display
// Network site.
ActiveViewImpressions *wrappers.Int64Value `protobuf:"bytes,2,opt,name=active_view_impressions,json=activeViewImpressions,proto3" json:"active_view_impressions,omitempty"`
// The ratio of impressions that could be measured by Active View over the
// number of served impressions.
ActiveViewMeasurability *wrappers.DoubleValue `protobuf:"bytes,96,opt,name=active_view_measurability,json=activeViewMeasurability,proto3" json:"active_view_measurability,omitempty"`
// The cost of the impressions you received that were measurable by Active
// View.
ActiveViewMeasurableCostMicros *wrappers.Int64Value `protobuf:"bytes,3,opt,name=active_view_measurable_cost_micros,json=activeViewMeasurableCostMicros,proto3" json:"active_view_measurable_cost_micros,omitempty"`
// The number of times your ads are appearing on placements in positions
// where they can be seen.
ActiveViewMeasurableImpressions *wrappers.Int64Value `protobuf:"bytes,4,opt,name=active_view_measurable_impressions,json=activeViewMeasurableImpressions,proto3" json:"active_view_measurable_impressions,omitempty"`
// The percentage of time when your ad appeared on an Active View enabled site
// (measurable impressions) and was viewable (viewable impressions).
ActiveViewViewability *wrappers.DoubleValue `protobuf:"bytes,97,opt,name=active_view_viewability,json=activeViewViewability,proto3" json:"active_view_viewability,omitempty"`
// All conversions from interactions (as oppose to view through conversions)
// divided by the number of ad interactions.
AllConversionsFromInteractionsRate *wrappers.DoubleValue `protobuf:"bytes,65,opt,name=all_conversions_from_interactions_rate,json=allConversionsFromInteractionsRate,proto3" json:"all_conversions_from_interactions_rate,omitempty"`
// The total value of all conversions.
AllConversionsValue *wrappers.DoubleValue `protobuf:"bytes,66,opt,name=all_conversions_value,json=allConversionsValue,proto3" json:"all_conversions_value,omitempty"`
// The total number of conversions. This only includes conversion actions
// which include_in_conversions_metric attribute is set to true.
AllConversions *wrappers.DoubleValue `protobuf:"bytes,7,opt,name=all_conversions,json=allConversions,proto3" json:"all_conversions,omitempty"`
// The value of all conversions divided by the total cost of ad interactions
// (such as clicks for text ads or views for video ads).
AllConversionsValuePerCost *wrappers.DoubleValue `protobuf:"bytes,62,opt,name=all_conversions_value_per_cost,json=allConversionsValuePerCost,proto3" json:"all_conversions_value_per_cost,omitempty"`
// The value of all conversions from interactions divided by the total number
// of interactions.
AllConversionsFromInteractionsValuePerInteraction *wrappers.DoubleValue `protobuf:"bytes,67,opt,name=all_conversions_from_interactions_value_per_interaction,json=allConversionsFromInteractionsValuePerInteraction,proto3" json:"all_conversions_from_interactions_value_per_interaction,omitempty"`
// The average amount you pay per interaction. This amount is the total cost
// of your ads divided by the total number of interactions.
AverageCost *wrappers.DoubleValue `protobuf:"bytes,8,opt,name=average_cost,json=averageCost,proto3" json:"average_cost,omitempty"`
// The total cost of all clicks divided by the total number of clicks
// received.
AverageCpc *wrappers.DoubleValue `protobuf:"bytes,9,opt,name=average_cpc,json=averageCpc,proto3" json:"average_cpc,omitempty"`
// The average amount that you've been charged for an ad engagement. This
// amount is the total cost of all ad engagements divided by the total number
// of ad engagements.
AverageCpe *wrappers.DoubleValue `protobuf:"bytes,98,opt,name=average_cpe,json=averageCpe,proto3" json:"average_cpe,omitempty"`
// Average cost-per-thousand impressions (CPM).
AverageCpm *wrappers.DoubleValue `protobuf:"bytes,10,opt,name=average_cpm,json=averageCpm,proto3" json:"average_cpm,omitempty"`
// The average amount you pay each time someone views your ad.
// The average CPV is defined by the total cost of all ad views divided by
// the number of views.
AverageCpv *wrappers.DoubleValue `protobuf:"bytes,11,opt,name=average_cpv,json=averageCpv,proto3" json:"average_cpv,omitempty"`
// Average number of times a unique cookie was exposed to your ad
// over a given time period. Imported from Google Analytics.
AverageFrequency *wrappers.DoubleValue `protobuf:"bytes,12,opt,name=average_frequency,json=averageFrequency,proto3" json:"average_frequency,omitempty"`
// Average number of pages viewed per session.
AveragePageViews *wrappers.DoubleValue `protobuf:"bytes,99,opt,name=average_page_views,json=averagePageViews,proto3" json:"average_page_views,omitempty"`
// Your ad's position relative to those of other advertisers.
AveragePosition *wrappers.DoubleValue `protobuf:"bytes,13,opt,name=average_position,json=averagePosition,proto3" json:"average_position,omitempty"`
// Total duration of all sessions (in seconds) / number of sessions. Imported
// from Google Analytics.
AverageTimeOnSite *wrappers.DoubleValue `protobuf:"bytes,84,opt,name=average_time_on_site,json=averageTimeOnSite,proto3" json:"average_time_on_site,omitempty"`
// An indication of how other advertisers are bidding on similar products.
BenchmarkAverageMaxCpc *wrappers.DoubleValue `protobuf:"bytes,14,opt,name=benchmark_average_max_cpc,json=benchmarkAverageMaxCpc,proto3" json:"benchmark_average_max_cpc,omitempty"`
// An indication on how other advertisers' Shopping ads for similar products
// are performing based on how often people who see their ad click on it.
BenchmarkCtr *wrappers.DoubleValue `protobuf:"bytes,77,opt,name=benchmark_ctr,json=benchmarkCtr,proto3" json:"benchmark_ctr,omitempty"`
// Percentage of clicks where the user only visited a single page on your
// site. Imported from Google Analytics.
BounceRate *wrappers.DoubleValue `protobuf:"bytes,15,opt,name=bounce_rate,json=bounceRate,proto3" json:"bounce_rate,omitempty"`
// The number of clicks.
Clicks *wrappers.Int64Value `protobuf:"bytes,19,opt,name=clicks,proto3" json:"clicks,omitempty"`
// The estimated percent of times that your ad was eligible to show
// on the Display Network but didn't because your budget was too low.
// Note: Content budget lost impression share is reported in the range of 0
// to 0.9. Any value above 0.9 is reported as 0.9001.
ContentBudgetLostImpressionShare *wrappers.DoubleValue `protobuf:"bytes,20,opt,name=content_budget_lost_impression_share,json=contentBudgetLostImpressionShare,proto3" json:"content_budget_lost_impression_share,omitempty"`
// The impressions you've received on the Display Network divided
// by the estimated number of impressions you were eligible to receive.
// Note: Content impression share is reported in the range of 0.1 to 1. Any
// value below 0.1 is reported as 0.0999.
ContentImpressionShare *wrappers.DoubleValue `protobuf:"bytes,21,opt,name=content_impression_share,json=contentImpressionShare,proto3" json:"content_impression_share,omitempty"`
// The last date/time a conversion tag for this conversion action successfully
// fired and was seen by Google Ads. This firing event may not have been the
// result of an attributable conversion (e.g. because the tag was fired from a
// browser that did not previously click an ad from an appropriate
// advertiser). The date/time is in the customer's time zone.
ConversionLastReceivedRequestDateTime *wrappers.StringValue `protobuf:"bytes,73,opt,name=conversion_last_received_request_date_time,json=conversionLastReceivedRequestDateTime,proto3" json:"conversion_last_received_request_date_time,omitempty"`
// The date of the most recent conversion for this conversion action. The date
// is in the customer's time zone.
ConversionLastConversionDate *wrappers.StringValue `protobuf:"bytes,74,opt,name=conversion_last_conversion_date,json=conversionLastConversionDate,proto3" json:"conversion_last_conversion_date,omitempty"`
// The estimated percentage of impressions on the Display Network
// that your ads didn't receive due to poor Ad Rank.
// Note: Content rank lost impression share is reported in the range of 0
// to 0.9. Any value above 0.9 is reported as 0.9001.
ContentRankLostImpressionShare *wrappers.DoubleValue `protobuf:"bytes,22,opt,name=content_rank_lost_impression_share,json=contentRankLostImpressionShare,proto3" json:"content_rank_lost_impression_share,omitempty"`
// Conversions from interactions divided by the number of ad interactions
// (such as clicks for text ads or views for video ads). This only includes
// conversion actions which include_in_conversions_metric attribute is set to
// true.
ConversionsFromInteractionsRate *wrappers.DoubleValue `protobuf:"bytes,69,opt,name=conversions_from_interactions_rate,json=conversionsFromInteractionsRate,proto3" json:"conversions_from_interactions_rate,omitempty"`
// The total value of conversions. This only includes conversion actions which
// include_in_conversions_metric attribute is set to true.
ConversionsValue *wrappers.DoubleValue `protobuf:"bytes,70,opt,name=conversions_value,json=conversionsValue,proto3" json:"conversions_value,omitempty"`
// The value of conversions divided by the cost of ad interactions. This only
// includes conversion actions which include_in_conversions_metric attribute
// is set to true.
ConversionsValuePerCost *wrappers.DoubleValue `protobuf:"bytes,71,opt,name=conversions_value_per_cost,json=conversionsValuePerCost,proto3" json:"conversions_value_per_cost,omitempty"`
// The value of conversions from interactions divided by the number of ad
// interactions. This only includes conversion actions which
// include_in_conversions_metric attribute is set to true.
ConversionsFromInteractionsValuePerInteraction *wrappers.DoubleValue `protobuf:"bytes,72,opt,name=conversions_from_interactions_value_per_interaction,json=conversionsFromInteractionsValuePerInteraction,proto3" json:"conversions_from_interactions_value_per_interaction,omitempty"`
// The number of conversions. This only includes conversion actions which
// include_in_conversions_metric attribute is set to true.
Conversions *wrappers.DoubleValue `protobuf:"bytes,25,opt,name=conversions,proto3" json:"conversions,omitempty"`
// The sum of your cost-per-click (CPC) and cost-per-thousand impressions
// (CPM) costs during this period.
CostMicros *wrappers.Int64Value `protobuf:"bytes,26,opt,name=cost_micros,json=costMicros,proto3" json:"cost_micros,omitempty"`
// The cost of ad interactions divided by all conversions.
CostPerAllConversions *wrappers.DoubleValue `protobuf:"bytes,68,opt,name=cost_per_all_conversions,json=costPerAllConversions,proto3" json:"cost_per_all_conversions,omitempty"`
// The cost of ad interactions divided by conversions. This only includes
// conversion actions which include_in_conversions_metric attribute is set to
// true.
CostPerConversion *wrappers.DoubleValue `protobuf:"bytes,28,opt,name=cost_per_conversion,json=costPerConversion,proto3" json:"cost_per_conversion,omitempty"`
// The cost of ad interactions divided by current model attributed
// conversions. This only includes conversion actions which
// include_in_conversions_metric attribute is set to true.
CostPerCurrentModelAttributedConversion *wrappers.DoubleValue `protobuf:"bytes,106,opt,name=cost_per_current_model_attributed_conversion,json=costPerCurrentModelAttributedConversion,proto3" json:"cost_per_current_model_attributed_conversion,omitempty"`
// Conversions from when a customer clicks on a Google Ads ad on one device,
// then converts on a different device or browser.
// Cross-device conversions are already included in all_conversions.
CrossDeviceConversions *wrappers.DoubleValue `protobuf:"bytes,29,opt,name=cross_device_conversions,json=crossDeviceConversions,proto3" json:"cross_device_conversions,omitempty"`
// The number of clicks your ad receives (Clicks) divided by the number
// of times your ad is shown (Impressions).
Ctr *wrappers.DoubleValue `protobuf:"bytes,30,opt,name=ctr,proto3" json:"ctr,omitempty"`
// Shows how your historic conversions data would look under the attribution
// model you've currently selected. This only includes conversion actions
// which include_in_conversions_metric attribute is set to true.
CurrentModelAttributedConversions *wrappers.DoubleValue `protobuf:"bytes,101,opt,name=current_model_attributed_conversions,json=currentModelAttributedConversions,proto3" json:"current_model_attributed_conversions,omitempty"`
// Current model attributed conversions from interactions divided by the
// number of ad interactions (such as clicks for text ads or views for video
// ads). This only includes conversion actions which
// include_in_conversions_metric attribute is set to true.
CurrentModelAttributedConversionsFromInteractionsRate *wrappers.DoubleValue `protobuf:"bytes,102,opt,name=current_model_attributed_conversions_from_interactions_rate,json=currentModelAttributedConversionsFromInteractionsRate,proto3" json:"current_model_attributed_conversions_from_interactions_rate,omitempty"`
// The value of current model attributed conversions from interactions divided
// by the number of ad interactions. This only includes conversion actions
// which include_in_conversions_metric attribute is set to true.
CurrentModelAttributedConversionsFromInteractionsValuePerInteraction *wrappers.DoubleValue `protobuf:"bytes,103,opt,name=current_model_attributed_conversions_from_interactions_value_per_interaction,json=currentModelAttributedConversionsFromInteractionsValuePerInteraction,proto3" json:"current_model_attributed_conversions_from_interactions_value_per_interaction,omitempty"`
// The total value of current model attributed conversions. This only includes
// conversion actions which include_in_conversions_metric attribute is set to
// true.
CurrentModelAttributedConversionsValue *wrappers.DoubleValue `protobuf:"bytes,104,opt,name=current_model_attributed_conversions_value,json=currentModelAttributedConversionsValue,proto3" json:"current_model_attributed_conversions_value,omitempty"`
// The value of current model attributed conversions divided by the cost of ad
// interactions. This only includes conversion actions which
// include_in_conversions_metric attribute is set to true.
CurrentModelAttributedConversionsValuePerCost *wrappers.DoubleValue `protobuf:"bytes,105,opt,name=current_model_attributed_conversions_value_per_cost,json=currentModelAttributedConversionsValuePerCost,proto3" json:"current_model_attributed_conversions_value_per_cost,omitempty"`
// How often people engage with your ad after it's shown to them. This is the
// number of ad expansions divided by the number of times your ad is shown.
EngagementRate *wrappers.DoubleValue `protobuf:"bytes,31,opt,name=engagement_rate,json=engagementRate,proto3" json:"engagement_rate,omitempty"`
// The number of engagements.
// An engagement occurs when a viewer expands your Lightbox ad. Also, in the
// future, other ad types may support engagement metrics.
Engagements *wrappers.Int64Value `protobuf:"bytes,32,opt,name=engagements,proto3" json:"engagements,omitempty"`
// Average lead value of hotel.
HotelAverageLeadValueMicros *wrappers.DoubleValue `protobuf:"bytes,75,opt,name=hotel_average_lead_value_micros,json=hotelAverageLeadValueMicros,proto3" json:"hotel_average_lead_value_micros,omitempty"`
// The creative historical quality score.
HistoricalCreativeQualityScore enums.QualityScoreBucketEnum_QualityScoreBucket `protobuf:"varint,80,opt,name=historical_creative_quality_score,json=historicalCreativeQualityScore,proto3,enum=google.ads.googleads.v0.enums.QualityScoreBucketEnum_QualityScoreBucket" json:"historical_creative_quality_score,omitempty"`
// The quality of historical landing page experience.
HistoricalLandingPageQualityScore enums.QualityScoreBucketEnum_QualityScoreBucket `protobuf:"varint,81,opt,name=historical_landing_page_quality_score,json=historicalLandingPageQualityScore,proto3,enum=google.ads.googleads.v0.enums.QualityScoreBucketEnum_QualityScoreBucket" json:"historical_landing_page_quality_score,omitempty"`
// The historical quality score.
HistoricalQualityScore *wrappers.Int64Value `protobuf:"bytes,82,opt,name=historical_quality_score,json=historicalQualityScore,proto3" json:"historical_quality_score,omitempty"`
// The historical search predicted click through rate (CTR).
HistoricalSearchPredictedCtr enums.QualityScoreBucketEnum_QualityScoreBucket `protobuf:"varint,83,opt,name=historical_search_predicted_ctr,json=historicalSearchPredictedCtr,proto3,enum=google.ads.googleads.v0.enums.QualityScoreBucketEnum_QualityScoreBucket" json:"historical_search_predicted_ctr,omitempty"`
// The number of times the ad was forwarded to someone else as a message.
GmailForwards *wrappers.Int64Value `protobuf:"bytes,85,opt,name=gmail_forwards,json=gmailForwards,proto3" json:"gmail_forwards,omitempty"`
// The number of times someone has saved your Gmail ad to their inbox as a
// message.
GmailSaves *wrappers.Int64Value `protobuf:"bytes,86,opt,name=gmail_saves,json=gmailSaves,proto3" json:"gmail_saves,omitempty"`
// The number of clicks to the landing page on the expanded state of Gmail
// ads.
GmailSecondaryClicks *wrappers.Int64Value `protobuf:"bytes,87,opt,name=gmail_secondary_clicks,json=gmailSecondaryClicks,proto3" json:"gmail_secondary_clicks,omitempty"`
// Number of unique cookies that were exposed to your ad over a given time
// period.
ImpressionReach *wrappers.Int64Value `protobuf:"bytes,36,opt,name=impression_reach,json=impressionReach,proto3" json:"impression_reach,omitempty"`
// Count of how often your ad has appeared on a search results page or
// website on the Google Network.
Impressions *wrappers.Int64Value `protobuf:"bytes,37,opt,name=impressions,proto3" json:"impressions,omitempty"`
// How often people interact with your ad after it is shown to them.
// This is the number of interactions divided by the number of times your ad
// is shown.
InteractionRate *wrappers.DoubleValue `protobuf:"bytes,38,opt,name=interaction_rate,json=interactionRate,proto3" json:"interaction_rate,omitempty"`
// The number of interactions.
// An interaction is the main user action associated with an ad format-clicks
// for text and shopping ads, views for video ads, and so on.
Interactions *wrappers.Int64Value `protobuf:"bytes,39,opt,name=interactions,proto3" json:"interactions,omitempty"`
// The types of payable and free interactions.
InteractionEventTypes []enums.InteractionEventTypeEnum_InteractionEventType `protobuf:"varint,100,rep,packed,name=interaction_event_types,json=interactionEventTypes,proto3,enum=google.ads.googleads.v0.enums.InteractionEventTypeEnum_InteractionEventType" json:"interaction_event_types,omitempty"`
// The percentage of clicks filtered out of your total number of clicks
// (filtered + non-filtered clicks) during the reporting period.
InvalidClickRate *wrappers.DoubleValue `protobuf:"bytes,40,opt,name=invalid_click_rate,json=invalidClickRate,proto3" json:"invalid_click_rate,omitempty"`
// Number of clicks Google considers illegitimate and doesn't charge you for.
InvalidClicks *wrappers.Int64Value `protobuf:"bytes,41,opt,name=invalid_clicks,json=invalidClicks,proto3" json:"invalid_clicks,omitempty"`
// Percentage of first-time sessions (from people who had never visited your
// site before). Imported from Google Analytics.
PercentNewVisitors *wrappers.DoubleValue `protobuf:"bytes,42,opt,name=percent_new_visitors,json=percentNewVisitors,proto3" json:"percent_new_visitors,omitempty"`
// Number of offline phone calls.
PhoneCalls *wrappers.Int64Value `protobuf:"bytes,43,opt,name=phone_calls,json=phoneCalls,proto3" json:"phone_calls,omitempty"`
// Number of offline phone impressions.
PhoneImpressions *wrappers.Int64Value `protobuf:"bytes,44,opt,name=phone_impressions,json=phoneImpressions,proto3" json:"phone_impressions,omitempty"`
// Number of phone calls received (phone_calls) divided by the number of
// times your phone number is shown (phone_impressions).
PhoneThroughRate *wrappers.DoubleValue `protobuf:"bytes,45,opt,name=phone_through_rate,json=phoneThroughRate,proto3" json:"phone_through_rate,omitempty"`
// Your clickthrough rate (Ctr) divided by the average clickthrough rate of
// all advertisers on the websites that show your ads. Measures how your ads
// perform on Display Network sites compared to other ads on the same sites.
RelativeCtr *wrappers.DoubleValue `protobuf:"bytes,46,opt,name=relative_ctr,json=relativeCtr,proto3" json:"relative_ctr,omitempty"`
// The percentage of the customer's Shopping or Search ad impressions that are
// shown in the most prominent Shopping position. See
// <a href="https://support.google.com/adwords/answer/7501826">this Merchant
// Center article</a> for details. Any value below 0.1 is reported as 0.0999.
SearchAbsoluteTopImpressionShare *wrappers.DoubleValue `protobuf:"bytes,78,opt,name=search_absolute_top_impression_share,json=searchAbsoluteTopImpressionShare,proto3" json:"search_absolute_top_impression_share,omitempty"`
// The number estimating how often your ad wasn't the very first ad above the
// organic search results due to a low budget. Note: Search
// budget lost absolute top impression share is reported in the range of 0 to
// 0.9. Any value above 0.9 is reported as 0.9001.
SearchBudgetLostAbsoluteTopImpressionShare *wrappers.DoubleValue `protobuf:"bytes,88,opt,name=search_budget_lost_absolute_top_impression_share,json=searchBudgetLostAbsoluteTopImpressionShare,proto3" json:"search_budget_lost_absolute_top_impression_share,omitempty"`
// The estimated percent of times that your ad was eligible to show on the
// Search Network but didn't because your budget was too low. Note: Search
// budget lost impression share is reported in the range of 0 to 0.9. Any
// value above 0.9 is reported as 0.9001.
SearchBudgetLostImpressionShare *wrappers.DoubleValue `protobuf:"bytes,47,opt,name=search_budget_lost_impression_share,json=searchBudgetLostImpressionShare,proto3" json:"search_budget_lost_impression_share,omitempty"`
// The number estimating how often your ad didn't show anywhere above the
// organic search results due to a low budget. Note: Search
// budget lost top impression share is reported in the range of 0 to 0.9. Any
// value above 0.9 is reported as 0.9001.
SearchBudgetLostTopImpressionShare *wrappers.DoubleValue `protobuf:"bytes,89,opt,name=search_budget_lost_top_impression_share,json=searchBudgetLostTopImpressionShare,proto3" json:"search_budget_lost_top_impression_share,omitempty"`
// The number of clicks you've received on the Search Network
// divided by the estimated number of clicks you were eligible to receive.
// Note: Search click share is reported in the range of 0.1 to 1. Any value
// below 0.1 is reported as 0.0999.
SearchClickShare *wrappers.DoubleValue `protobuf:"bytes,48,opt,name=search_click_share,json=searchClickShare,proto3" json:"search_click_share,omitempty"`
// The impressions you've received divided by the estimated number of
// impressions you were eligible to receive on the Search Network for search
// terms that matched your keywords exactly (or were close variants of your
// keyword), regardless of your keyword match types. Note: Search exact match
// impression share is reported in the range of 0.1 to 1. Any value below 0.1
// is reported as 0.0999.
SearchExactMatchImpressionShare *wrappers.DoubleValue `protobuf:"bytes,49,opt,name=search_exact_match_impression_share,json=searchExactMatchImpressionShare,proto3" json:"search_exact_match_impression_share,omitempty"`
// The impressions you've received on the Search Network divided
// by the estimated number of impressions you were eligible to receive.
// Note: Search impression share is reported in the range of 0.1 to 1. Any
// value below 0.1 is reported as 0.0999.
SearchImpressionShare *wrappers.DoubleValue `protobuf:"bytes,50,opt,name=search_impression_share,json=searchImpressionShare,proto3" json:"search_impression_share,omitempty"`
// The number estimating how often your ad wasn't the very first ad above the
// organic search results due to poor Ad Rank.
// Note: Search rank lost absolute top impression share is reported in the
// range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
SearchRankLostAbsoluteTopImpressionShare *wrappers.DoubleValue `protobuf:"bytes,90,opt,name=search_rank_lost_absolute_top_impression_share,json=searchRankLostAbsoluteTopImpressionShare,proto3" json:"search_rank_lost_absolute_top_impression_share,omitempty"`
// The estimated percentage of impressions on the Search Network
// that your ads didn't receive due to poor Ad Rank.
// Note: Search rank lost impression share is reported in the range of 0 to
// 0.9. Any value above 0.9 is reported as 0.9001.
SearchRankLostImpressionShare *wrappers.DoubleValue `protobuf:"bytes,51,opt,name=search_rank_lost_impression_share,json=searchRankLostImpressionShare,proto3" json:"search_rank_lost_impression_share,omitempty"`
// The number estimating how often your ad didn't show anywhere above the
// organic search results due to poor Ad Rank.
// Note: Search rank lost top impression share is reported in the range of 0
// to 0.9. Any value above 0.9 is reported as 0.9001.
SearchRankLostTopImpressionShare *wrappers.DoubleValue `protobuf:"bytes,91,opt,name=search_rank_lost_top_impression_share,json=searchRankLostTopImpressionShare,proto3" json:"search_rank_lost_top_impression_share,omitempty"`
// The impressions you've received in the top location (anywhere above the
// organic search results) compared to the estimated number of impressions you
// were eligible to receive in the top location.
// Note: Search top impression share is reported in the range of 0.1 to 1. Any
// value below 0.1 is reported as 0.0999.
SearchTopImpressionShare *wrappers.DoubleValue `protobuf:"bytes,92,opt,name=search_top_impression_share,json=searchTopImpressionShare,proto3" json:"search_top_impression_share,omitempty"`
// The percent of your ad impressions that are shown anywhere above the
// organic search results.
TopImpressionPercentage *wrappers.DoubleValue `protobuf:"bytes,93,opt,name=top_impression_percentage,json=topImpressionPercentage,proto3" json:"top_impression_percentage,omitempty"`
// The value of all conversions divided by the number of all conversions.
ValuePerAllConversions *wrappers.DoubleValue `protobuf:"bytes,52,opt,name=value_per_all_conversions,json=valuePerAllConversions,proto3" json:"value_per_all_conversions,omitempty"`
// The value of conversions divided by the number of conversions. This only
// includes conversion actions which include_in_conversions_metric attribute
// is set to true.
ValuePerConversion *wrappers.DoubleValue `protobuf:"bytes,53,opt,name=value_per_conversion,json=valuePerConversion,proto3" json:"value_per_conversion,omitempty"`
// The value of current model attributed conversions divided by the number of
// the conversions. This only includes conversion actions which
// include_in_conversions_metric attribute is set to true.
ValuePerCurrentModelAttributedConversion *wrappers.DoubleValue `protobuf:"bytes,94,opt,name=value_per_current_model_attributed_conversion,json=valuePerCurrentModelAttributedConversion,proto3" json:"value_per_current_model_attributed_conversion,omitempty"`
// Percentage of impressions where the viewer watched all of your video.
VideoQuartile_100Rate *wrappers.DoubleValue `protobuf:"bytes,54,opt,name=video_quartile_100_rate,json=videoQuartile100Rate,proto3" json:"video_quartile_100_rate,omitempty"`
// Percentage of impressions where the viewer watched 25% of your video.
VideoQuartile_25Rate *wrappers.DoubleValue `protobuf:"bytes,55,opt,name=video_quartile_25_rate,json=videoQuartile25Rate,proto3" json:"video_quartile_25_rate,omitempty"`
// Percentage of impressions where the viewer watched 50% of your video.
VideoQuartile_50Rate *wrappers.DoubleValue `protobuf:"bytes,56,opt,name=video_quartile_50_rate,json=videoQuartile50Rate,proto3" json:"video_quartile_50_rate,omitempty"`
// Percentage of impressions where the viewer watched 75% of your video.
VideoQuartile_75Rate *wrappers.DoubleValue `protobuf:"bytes,57,opt,name=video_quartile_75_rate,json=videoQuartile75Rate,proto3" json:"video_quartile_75_rate,omitempty"`
// The number of views your TrueView video ad receives divided by its number
// of impressions, including thumbnail impressions for TrueView in-display
// ads.
VideoViewRate *wrappers.DoubleValue `protobuf:"bytes,58,opt,name=video_view_rate,json=videoViewRate,proto3" json:"video_view_rate,omitempty"`
// The number of times your video ads were viewed.
VideoViews *wrappers.Int64Value `protobuf:"bytes,59,opt,name=video_views,json=videoViews,proto3" json:"video_views,omitempty"`
// The total number of view-through conversions.
// These happen when a customer sees an image or rich media ad, then later
// completes a conversion on your site without interacting with (e.g.,
// clicking on) another ad.
ViewThroughConversions *wrappers.Int64Value `protobuf:"bytes,60,opt,name=view_through_conversions,json=viewThroughConversions,proto3" json:"view_through_conversions,omitempty"`
XXX_NoUnkeyedLiteral struct{} `json:"-"`
XXX_unrecognized []byte `json:"-"`
XXX_sizecache int32 `json:"-"`
}
func (m *Metrics) Reset() { *m = Metrics{} }
func (m *Metrics) String() string { return proto.CompactTextString(m) }
func (*Metrics) ProtoMessage() {}
func (*Metrics) Descriptor() ([]byte, []int) {
return fileDescriptor_49a6464adb140f27, []int{0}
}
func (m *Metrics) XXX_Unmarshal(b []byte) error {
return xxx_messageInfo_Metrics.Unmarshal(m, b)
}
func (m *Metrics) XXX_Marshal(b []byte, deterministic bool) ([]byte, error) {
return xxx_messageInfo_Metrics.Marshal(b, m, deterministic)
}
func (m *Metrics) XXX_Merge(src proto.Message) {
xxx_messageInfo_Metrics.Merge(m, src)
}
func (m *Metrics) XXX_Size() int {
return xxx_messageInfo_Metrics.Size(m)
}
func (m *Metrics) XXX_DiscardUnknown() {
xxx_messageInfo_Metrics.DiscardUnknown(m)
}
var xxx_messageInfo_Metrics proto.InternalMessageInfo
func (m *Metrics) GetAbsoluteTopImpressionPercentage() *wrappers.DoubleValue {
if m != nil {
return m.AbsoluteTopImpressionPercentage
}
return nil
}
func (m *Metrics) GetActiveViewCpm() *wrappers.DoubleValue {
if m != nil {
return m.ActiveViewCpm
}
return nil
}
func (m *Metrics) GetActiveViewCtr() *wrappers.DoubleValue {
if m != nil {
return m.ActiveViewCtr
}
return nil
}
func (m *Metrics) GetActiveViewImpressions() *wrappers.Int64Value {
if m != nil {
return m.ActiveViewImpressions
}
return nil
}
func (m *Metrics) GetActiveViewMeasurability() *wrappers.DoubleValue {
if m != nil {
return m.ActiveViewMeasurability
}
return nil
}
func (m *Metrics) GetActiveViewMeasurableCostMicros() *wrappers.Int64Value {
if m != nil {
return m.ActiveViewMeasurableCostMicros
}
return nil
}
func (m *Metrics) GetActiveViewMeasurableImpressions() *wrappers.Int64Value {
if m != nil {
return m.ActiveViewMeasurableImpressions
}
return nil
}
func (m *Metrics) GetActiveViewViewability() *wrappers.DoubleValue {
if m != nil {
return m.ActiveViewViewability
}
return nil
}
func (m *Metrics) GetAllConversionsFromInteractionsRate() *wrappers.DoubleValue {
if m != nil {
return m.AllConversionsFromInteractionsRate
}
return nil
}
func (m *Metrics) GetAllConversionsValue() *wrappers.DoubleValue {
if m != nil {
return m.AllConversionsValue
}
return nil
}
func (m *Metrics) GetAllConversions() *wrappers.DoubleValue {
if m != nil {
return m.AllConversions
}
return nil
}
func (m *Metrics) GetAllConversionsValuePerCost() *wrappers.DoubleValue {
if m != nil {
return m.AllConversionsValuePerCost
}
return nil
}
func (m *Metrics) GetAllConversionsFromInteractionsValuePerInteraction() *wrappers.DoubleValue {
if m != nil {
return m.AllConversionsFromInteractionsValuePerInteraction
}
return nil
}
func (m *Metrics) GetAverageCost() *wrappers.DoubleValue {
if m != nil {
return m.AverageCost
}
return nil
}
func (m *Metrics) GetAverageCpc() *wrappers.DoubleValue {
if m != nil {
return m.AverageCpc
}
return nil
}
func (m *Metrics) GetAverageCpe() *wrappers.DoubleValue {
if m != nil {
return m.AverageCpe
}
return nil
}
func (m *Metrics) GetAverageCpm() *wrappers.DoubleValue {
if m != nil {
return m.AverageCpm
}
return nil
}
func (m *Metrics) GetAverageCpv() *wrappers.DoubleValue {
if m != nil {
return m.AverageCpv
}
return nil
}
func (m *Metrics) GetAverageFrequency() *wrappers.DoubleValue {
if m != nil {
return m.AverageFrequency
}
return nil
}
func (m *Metrics) GetAveragePageViews() *wrappers.DoubleValue {
if m != nil {
return m.AveragePageViews
}
return nil
}
func (m *Metrics) GetAveragePosition() *wrappers.DoubleValue {
if m != nil {
return m.AveragePosition
}
return nil
}
func (m *Metrics) GetAverageTimeOnSite() *wrappers.DoubleValue {
if m != nil {
return m.AverageTimeOnSite
}
return nil
}
func (m *Metrics) GetBenchmarkAverageMaxCpc() *wrappers.DoubleValue {
if m != nil {
return m.BenchmarkAverageMaxCpc
}
return nil
}
func (m *Metrics) GetBenchmarkCtr() *wrappers.DoubleValue {
if m != nil {
return m.BenchmarkCtr
}
return nil
}
func (m *Metrics) GetBounceRate() *wrappers.DoubleValue {
if m != nil {
return m.BounceRate
}
return nil
}
func (m *Metrics) GetClicks() *wrappers.Int64Value {
if m != nil {
return m.Clicks
}
return nil
}
func (m *Metrics) GetContentBudgetLostImpressionShare() *wrappers.DoubleValue {
if m != nil {
return m.ContentBudgetLostImpressionShare
}
return nil
}
func (m *Metrics) GetContentImpressionShare() *wrappers.DoubleValue {
if m != nil {
return m.ContentImpressionShare
}
return nil
}
func (m *Metrics) GetConversionLastReceivedRequestDateTime() *wrappers.StringValue {
if m != nil {
return m.ConversionLastReceivedRequestDateTime
}
return nil
}
func (m *Metrics) GetConversionLastConversionDate() *wrappers.StringValue {
if m != nil {
return m.ConversionLastConversionDate
}
return nil
}
func (m *Metrics) GetContentRankLostImpressionShare() *wrappers.DoubleValue {
if m != nil {
return m.ContentRankLostImpressionShare
}
return nil
}
func (m *Metrics) GetConversionsFromInteractionsRate() *wrappers.DoubleValue {
if m != nil {
return m.ConversionsFromInteractionsRate
}
return nil
}
func (m *Metrics) GetConversionsValue() *wrappers.DoubleValue {
if m != nil {
return m.ConversionsValue
}
return nil
}
func (m *Metrics) GetConversionsValuePerCost() *wrappers.DoubleValue {
if m != nil {
return m.ConversionsValuePerCost
}
return nil
}
func (m *Metrics) GetConversionsFromInteractionsValuePerInteraction() *wrappers.DoubleValue {
if m != nil {
return m.ConversionsFromInteractionsValuePerInteraction
}
return nil
}
func (m *Metrics) GetConversions() *wrappers.DoubleValue {
if m != nil {
return m.Conversions
}
return nil
}
func (m *Metrics) GetCostMicros() *wrappers.Int64Value {
if m != nil {
return m.CostMicros
}
return nil
}
func (m *Metrics) GetCostPerAllConversions() *wrappers.DoubleValue {
if m != nil {
return m.CostPerAllConversions
}
return nil
}
func (m *Metrics) GetCostPerConversion() *wrappers.DoubleValue {
if m != nil {
return m.CostPerConversion
}
return nil
}
func (m *Metrics) GetCostPerCurrentModelAttributedConversion() *wrappers.DoubleValue {
if m != nil {
return m.CostPerCurrentModelAttributedConversion
}
return nil
}
func (m *Metrics) GetCrossDeviceConversions() *wrappers.DoubleValue {
if m != nil {
return m.CrossDeviceConversions
}
return nil
}
func (m *Metrics) GetCtr() *wrappers.DoubleValue {
if m != nil {
return m.Ctr
}
return nil
}
func (m *Metrics) GetCurrentModelAttributedConversions() *wrappers.DoubleValue {
if m != nil {
return m.CurrentModelAttributedConversions
}
return nil
}
func (m *Metrics) GetCurrentModelAttributedConversionsFromInteractionsRate() *wrappers.DoubleValue {
if m != nil {
return m.CurrentModelAttributedConversionsFromInteractionsRate
}
return nil
}
func (m *Metrics) GetCurrentModelAttributedConversionsFromInteractionsValuePerInteraction() *wrappers.DoubleValue {
if m != nil {
return m.CurrentModelAttributedConversionsFromInteractionsValuePerInteraction
}
return nil
}
func (m *Metrics) GetCurrentModelAttributedConversionsValue() *wrappers.DoubleValue {
if m != nil {
return m.CurrentModelAttributedConversionsValue
}
return nil
}
func (m *Metrics) GetCurrentModelAttributedConversionsValuePerCost() *wrappers.DoubleValue {
if m != nil {
return m.CurrentModelAttributedConversionsValuePerCost
}
return nil
}
func (m *Metrics) GetEngagementRate() *wrappers.DoubleValue {
if m != nil {
return m.EngagementRate
}
return nil
}
func (m *Metrics) GetEngagements() *wrappers.Int64Value {
if m != nil {
return m.Engagements
}
return nil
}
func (m *Metrics) GetHotelAverageLeadValueMicros() *wrappers.DoubleValue {
if m != nil {
return m.HotelAverageLeadValueMicros
}
return nil
}
func (m *Metrics) GetHistoricalCreativeQualityScore() enums.QualityScoreBucketEnum_QualityScoreBucket {
if m != nil {
return m.HistoricalCreativeQualityScore
}
return enums.QualityScoreBucketEnum_UNSPECIFIED
}
func (m *Metrics) GetHistoricalLandingPageQualityScore() enums.QualityScoreBucketEnum_QualityScoreBucket {
if m != nil {
return m.HistoricalLandingPageQualityScore
}
return enums.QualityScoreBucketEnum_UNSPECIFIED
}
func (m *Metrics) GetHistoricalQualityScore() *wrappers.Int64Value {
if m != nil {
return m.HistoricalQualityScore
}
return nil
}
func (m *Metrics) GetHistoricalSearchPredictedCtr() enums.QualityScoreBucketEnum_QualityScoreBucket {
if m != nil {
return m.HistoricalSearchPredictedCtr
}
return enums.QualityScoreBucketEnum_UNSPECIFIED
}
func (m *Metrics) GetGmailForwards() *wrappers.Int64Value {
if m != nil {
return m.GmailForwards
}
return nil
}
func (m *Metrics) GetGmailSaves() *wrappers.Int64Value {
if m != nil {
return m.GmailSaves
}
return nil
}
func (m *Metrics) GetGmailSecondaryClicks() *wrappers.Int64Value {
if m != nil {
return m.GmailSecondaryClicks
}
return nil
}
func (m *Metrics) GetImpressionReach() *wrappers.Int64Value {
if m != nil {
return m.ImpressionReach
}
return nil
}
func (m *Metrics) GetImpressions() *wrappers.Int64Value {
if m != nil {
return m.Impressions
}
return nil
}
func (m *Metrics) GetInteractionRate() *wrappers.DoubleValue {
if m != nil {
return m.InteractionRate
}
return nil
}
func (m *Metrics) GetInteractions() *wrappers.Int64Value {
if m != nil {
return m.Interactions
}
return nil
}
func (m *Metrics) GetInteractionEventTypes() []enums.InteractionEventTypeEnum_InteractionEventType {
if m != nil {
return m.InteractionEventTypes
}
return nil
}
func (m *Metrics) GetInvalidClickRate() *wrappers.DoubleValue {
if m != nil {
return m.InvalidClickRate
}
return nil
}
func (m *Metrics) GetInvalidClicks() *wrappers.Int64Value {
if m != nil {
return m.InvalidClicks
}
return nil
}
func (m *Metrics) GetPercentNewVisitors() *wrappers.DoubleValue {
if m != nil {
return m.PercentNewVisitors
}
return nil
}
func (m *Metrics) GetPhoneCalls() *wrappers.Int64Value {
if m != nil {
return m.PhoneCalls
}
return nil
}
func (m *Metrics) GetPhoneImpressions() *wrappers.Int64Value {
if m != nil {
return m.PhoneImpressions
}
return nil
}
func (m *Metrics) GetPhoneThroughRate() *wrappers.DoubleValue {
if m != nil {
return m.PhoneThroughRate
}
return nil
}
func (m *Metrics) GetRelativeCtr() *wrappers.DoubleValue {
if m != nil {
return m.RelativeCtr
}
return nil
}
func (m *Metrics) GetSearchAbsoluteTopImpressionShare() *wrappers.DoubleValue {
if m != nil {
return m.SearchAbsoluteTopImpressionShare
}
return nil
}
func (m *Metrics) GetSearchBudgetLostAbsoluteTopImpressionShare() *wrappers.DoubleValue {
if m != nil {
return m.SearchBudgetLostAbsoluteTopImpressionShare
}
return nil
}
func (m *Metrics) GetSearchBudgetLostImpressionShare() *wrappers.DoubleValue {
if m != nil {
return m.SearchBudgetLostImpressionShare
}
return nil
}
func (m *Metrics) GetSearchBudgetLostTopImpressionShare() *wrappers.DoubleValue {
if m != nil {
return m.SearchBudgetLostTopImpressionShare
}
return nil
}
func (m *Metrics) GetSearchClickShare() *wrappers.DoubleValue {
if m != nil {
return m.SearchClickShare
}
return nil
}
func (m *Metrics) GetSearchExactMatchImpressionShare() *wrappers.DoubleValue {
if m != nil {
return m.SearchExactMatchImpressionShare
}
return nil
}
func (m *Metrics) GetSearchImpressionShare() *wrappers.DoubleValue {
if m != nil {
return m.SearchImpressionShare
}
return nil
}
func (m *Metrics) GetSearchRankLostAbsoluteTopImpressionShare() *wrappers.DoubleValue {
if m != nil {
return m.SearchRankLostAbsoluteTopImpressionShare
}
return nil
}
func (m *Metrics) GetSearchRankLostImpressionShare() *wrappers.DoubleValue {
if m != nil {
return m.SearchRankLostImpressionShare
}
return nil
}
func (m *Metrics) GetSearchRankLostTopImpressionShare() *wrappers.DoubleValue {
if m != nil {
return m.SearchRankLostTopImpressionShare
}
return nil
}
func (m *Metrics) GetSearchTopImpressionShare() *wrappers.DoubleValue {
if m != nil {
return m.SearchTopImpressionShare
}
return nil
}
func (m *Metrics) GetTopImpressionPercentage() *wrappers.DoubleValue {
if m != nil {
return m.TopImpressionPercentage
}
return nil
}
func (m *Metrics) GetValuePerAllConversions() *wrappers.DoubleValue {
if m != nil {
return m.ValuePerAllConversions
}
return nil
}
func (m *Metrics) GetValuePerConversion() *wrappers.DoubleValue {
if m != nil {
return m.ValuePerConversion
}
return nil
}
func (m *Metrics) GetValuePerCurrentModelAttributedConversion() *wrappers.DoubleValue {
if m != nil {
return m.ValuePerCurrentModelAttributedConversion
}
return nil
}
func (m *Metrics) GetVideoQuartile_100Rate() *wrappers.DoubleValue {
if m != nil {
return m.VideoQuartile_100Rate
}
return nil
}
func (m *Metrics) GetVideoQuartile_25Rate() *wrappers.DoubleValue {
if m != nil {
return m.VideoQuartile_25Rate
}
return nil
}
func (m *Metrics) GetVideoQuartile_50Rate() *wrappers.DoubleValue {
if m != nil {
return m.VideoQuartile_50Rate
}
return nil
}
func (m *Metrics) GetVideoQuartile_75Rate() *wrappers.DoubleValue {
if m != nil {
return m.VideoQuartile_75Rate
}
return nil
}
func (m *Metrics) GetVideoViewRate() *wrappers.DoubleValue {
if m != nil {
return m.VideoViewRate
}
return nil
}
func (m *Metrics) GetVideoViews() *wrappers.Int64Value {
if m != nil {
return m.VideoViews
}
return nil
}
func (m *Metrics) GetViewThroughConversions() *wrappers.Int64Value {
if m != nil {
return m.ViewThroughConversions
}
return nil
}