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Product Feeds

Ingesting Product Feeds

In order for Howl to accurately match publisher recommendation links to a merchant's product, we require a comprehensive product feed. Depending on your preference, we can either fetch your feed or you can send it to us via HTTP, FTP or SFTP using the specifications detailed below. Feeds sent via FTP or SFTP should be scheduled for daily export.

Formatting

We currently support CSV and XML file formats and zip and gzip compressed files. Please ensure all fields adhere to our formatting requirements. You can view a sample file here.

Send via FTP

Note: Enable passive and binary modes

Field Name Value
Host ftp.planethowl.com
Static IP 34.235.193.55, 44.205.197.234
Port 21
Username Will be provided to you
Password Will be provided to you
Filename USERNAME-USD-yyyy-mm-dd.csv.zip

Send via SFTP

Please generate and provide us with a public RSA key to register as an authorized key for your users.

Field Name Value
Host sftp.planethowl.com
Static IP 44.196.54.0, 44.207.179.93
Port 22
Username Will be provided to you
Filename USERNAME-USD-yyyy-mm-dd.csv.zip

If you have any questions about product feed requirements, please feel free to reach out to solutions@narrativ.com for assistance.