Market Segmentation Analysis for Biopesticides 🌾

Introduction 🗒️

My team and I were assigned the project in which we were asked to perform a Market Segmentation report on Biopesticides in India and how we can expand our products to different regions of the country as an Agri tech startup 🚜

Techstack 📚

• Numpy
• Pandas
• Plotly
• Matplotlib
• Seaborn
• SciKit-Learn

Brief Overview 📈

• In this report, we have first discussed the current situation of the biopesticides market in India is and how biopesticides are ecologically beneficial over chemical pesticides. Next, we have discussed how various psychological, geographical, sociological factors affect the Biopesticides market in India.Upon extensive Exploratory Data Analysis, we found out various average modal prices for various crop categories.
• From this, we concluded that it is a market that is growing rapidly with a Compound Annual Growth Rate (CAGR) of 7.3% by 2025 as the country is shifting its attention to organic farming methods for Food Safety Awareness.
• We performed EDA on 2 different datasets i.e Crop Production and Crop Data.
• For the Crop Production, we drew conclusion that out of 29 states and 7 Union territories, we found out top 5 charting states that had the highest crop production.
• For the Crop Data, we visualized the average modal price vs commodity categories and found out that the different commodities with highest average modal price and finally predicted modal price using RandomForestRegressor. Lastly we created a modal with accuracy score of 74.8% ✨