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BuildMaster/platforms/wordpress/#.md

@@ -1,45 +1,44 @@
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 title: WordPress
-subtitle: WordPress
+subtitle: WordPress CI/CD with BuildMaster
 sequence: 1000
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-# WordPress
-
 [WordPress](https://wordpress.org/) is a an open-source content management system (CMS) written in PHP. It is the most popular CMS on the market, because it is simple, fast, reliable, and secure. Furthermore, WordPress removes the need to have a developer build your website or blog; it is typically managed instead by a Marketing team. It is also very easy to customize WordPress using their theme and plugin directories.
 
-Since WordPress is open-source, it can be hosted multiple ways. While some companies host it on their internal or private cloud infrastructure, most leverage third-party hosting services that have some key features. Among the benefits of third-party hosting is that they:
 
-{.docs}
-- Remove the need for hardware and server management, such as:
-  - Simplified WordPress upgrade procedures
-  - Easy site cloning for 
+## WordPress in Organizations {#organizations data-title="WordPress in Organizations"}
+
+Since WordPress is open-source, it can be hosted multiple ways. While some organizations host it on their internal or private cloud infrastructure, most leverage professional-grade WordPress hosting services such as [Pressable](https://pressable.com/), [Pantheon](https://pantheon.io/product/wordpress-hosting), and [WP Engine](https://wpengine.com/).
+
+The most immediate benefit of professional-grade WordPress hosting providers is that they mostly remove the need for IT to be involved hardware and server management for WordPress. With minimal training, the marketing team can then become responsible for:
+
+  - Upgarding WordPress itself using the control panel
+  - "Cloning" WordPress instances to allow for
     - Site testing
     - Upgrades that don't affect production
     - Testing custom plugins and themes without affecting production
-- Shift the ownership of your website from IT to Marketing
+    - Blue/Green development of complex new content
 
-Some popular professional-grade WordPress hosting services include:
+This ultimately helps to shift the "ownership" of the organization's website from the IT department to the Marketing department. However, it's still important for IT to be involved to some extent, both to facilitate customizations and enable best practices in modern marketing (aka "MarketingOps").
 
-{.docs}
-- [Pressable](https://pressable.com/)
-- [Pantheon](https://pantheon.io/product/wordpress-hosting)
-- [WP Engine](https://wpengine.com/)
+## Enabling MarketingOps with WordPress and BuildMaster {#marketing-ops data-title="Enabling MarketingOps with BuildMaster"}
 
+MarketingOps is a buzzword, and there's standard definition of it. But like DevOps, MarketingOps is about using automation and process improvement to facilitate better communication and faster changes.
 
 WordPress simplifies building and maintaining a website, and at its core, it is very reliable and secure because it's maintained by the WordPress team. However, there still may be a lot of risk in using the very popular third-party themes and plugins, because they are managed by the community. Concerns include:
 
-{.docs}
 - Unknown maintenance of plugins and themes
 - Unknown third-party tools used to build plugins or themes
 - Unclear what data may be inadvertently exposed to your end-users
 
-Because not all themes in the directory will fit your look and feel and to avoid security concerns, many companies will task their development team with building custom themes and plugins to meet their visual and security needs.
+Because not all themes in the directory will fit your look and feel and to avoid security concerns, many organizations will task a development team (either inside the company or at a marketing agency) with building custom themes and plugins to meet their visual and security needs.
+
+### Where BuildMaster Helps
 
-BuildMaster facilitates the technological side of DevOps -- the process of building, testing, and releasing custom themes and plugins -- AND the communication aspect of DevOps. BuildMaster is a communication *and* automation tool because it will:
+BuildMaster facilitates both the technological side of MarketingOps -- the process of building, testing, and releasing custom themes and plugins -- AND the communication aspect of MarketingOps. BuildMaster is a communication *and* automation tool because it will:
 
-{.docs}
 - Allow developers to build and maintain the customization of WordPress while still allowing your Marketing team to own the website and content
 - Segregate your testing environments from your production environment, which allows for different versions of the themes and plugins to be built and tested prior to being to production
 - Automate the communication between development and marketing