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fb_campaign_metrics_conversions.dashboard.lookml
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- dashboard: fb_campaign_metrics_conversions
title: Facebook Ads - Conversions
extends: facebook_ads_base
elements:
- title: Conversions To Date
name: Conversions To Date
model: marketing_analytics
explore: fb_period_fact
type: looker_column
fields:
- fact.date_period_dynamic_grain
- fact.total_conversions
- fact.average_cost_per_conversion
- fact.average_conversion_rate
- fact.average_cost_per_click
- fact.average_click_rate
sorts:
- fact.date_period_dynamic_grain
limit: 500
column_limit: 50
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: time
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
show_null_points: true
point_style: none
interpolation: linear
hidden_fields: []
series_types:
fact.average_cost_per_click: line
fact.average_click_rate: line
fact.average_conversion_rate: line
fact.average_cost_per_conversion: line
fact.total_conversions: line
colors:
- "#7869df"
- "#6e98f9"
- "#8ac8ca"
- "#d06180"
- "#dc9d4f"
- "#4bb86a"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
series_colors: {}
series_labels:
fact.cumulative_spend: This Period
last_fact.cumulative_spend: Prior Period
hidden_series:
- fact.average_cost_per_conversion
- fact.average_conversion_rate
- fact.average_cost_per_click
- fact.average_click_rate
y_axes:
- label: ''
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.average_cost_per_click
name: Cost per Click
axisId: fact.average_cost_per_click
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_conversions.dashboard.lookml
__LINE_NUM: 484
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_conversions.dashboard.lookml
__LINE_NUM: 472
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.total_conversions
name: Conversions
axisId: fact.total_conversions
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_conversions.dashboard.lookml
__LINE_NUM: 499
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_conversions.dashboard.lookml
__LINE_NUM: 487
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.average_cost_per_conversion
name: Cost per Conversion
axisId: fact.average_cost_per_conversion
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_conversions.dashboard.lookml
__LINE_NUM: 514
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_conversions.dashboard.lookml
__LINE_NUM: 502
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.average_conversion_rate
name: Conversion Rate
axisId: fact.average_conversion_rate
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_conversions.dashboard.lookml
__LINE_NUM: 529
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_conversions.dashboard.lookml
__LINE_NUM: 517
- label:
maxValue:
minValue:
orientation: right
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.average_click_rate
name: Click Through Rate
axisId: fact.average_click_rate
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_conversions.dashboard.lookml
__LINE_NUM: 544
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_conversions.dashboard.lookml
__LINE_NUM: 532
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 0
col: 0
width: 24
height: 11
- title: Conversions By State
name: Conversions By State
model: marketing_analytics
explore: fb_ad_impressions_geo
type: looker_geo_choropleth
fields:
- fact.state
- fact.total_conversions
sorts:
- fact.total_conversions desc
limit: 500
column_limit: 50
query_timezone: America/Los_Angeles
map: usa
map_projection: ''
show_view_names: false
quantize_colors: false
map_plot_mode: points
heatmap_gridlines: false
heatmap_gridlines_empty: false
heatmap_opacity: 0.5
show_region_field: true
draw_map_labels_above_data: true
map_tile_provider: positron
map_position: fit_data
map_scale_indicator: 'off'
map_pannable: true
map_zoomable: true
map_marker_type: circle
map_marker_icon_name: default
map_marker_radius_mode: proportional_value
map_marker_units: meters
map_marker_proportional_scale_type: linear
map_marker_color_mode: fixed
show_legend: true
quantize_map_value_colors: false
reverse_map_value_colors: false
stacking: ''
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
colors:
- "#e7e7e7"
- "#7ED09C"
- "#7DD389"
- "#85D67C"
- "#9AD97B"
- "#B1DB7A"
- "#CADF79"
- "#E2DF78"
- "#E7AF75"
series_colors: {}
y_axes:
- label: ''
maxValue:
minValue:
orientation: bottom
showLabels: false
showValues: false
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.total_cost
name: Cost
axisId: fact.total_cost
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_conversions.dashboard.lookml
__LINE_NUM: 642
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_conversions.dashboard.lookml
__LINE_NUM: 630
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 11
col: 9
width: 15
height: 12
- title: Conversions By Demographics
name: Conversions By Demographics
model: marketing_analytics
explore: fb_ad_impressions_age_and_gender
type: table
fields:
- fact.age
- fact.gender
- fact.total_conversions
pivots:
- fact.gender
sorts:
- fact.gender
- fact.age 0
limit: 500
column_limit: 50
query_timezone: America/Los_Angeles
show_view_names: false
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: editable
limit_displayed_rows: false
enable_conditional_formatting: true
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
stacking: normal
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
colors:
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
- "#7869df"
- "#d06180"
- "#4bb86a"
- "#6e98f9"
- "#8ac8ca"
- "#dc9d4f"
- "#a4a6"
series_colors: {}
y_axes:
- label: ''
maxValue:
minValue:
orientation: bottom
showLabels: false
showValues: false
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.total_cost
name: Cost
axisId: fact.total_cost
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_conversions.dashboard.lookml
__LINE_NUM: 824
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_conversions.dashboard.lookml
__LINE_NUM: 812
conditional_formatting:
- type: low to high
value:
background_color:
font_color:
palette:
name: Red to Yellow to Green
colors:
- "#F36254"
- "#FCF758"
- "#4FBC89"
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_conversions.dashboard.lookml
__LINE_NUM: 833
bold: false
italic: false
strikethrough: false
fields:
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_conversions.dashboard.lookml
__LINE_NUM: 828
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 22
col: 0
width: 9
height: 6
- title: Conversions By Age
name: Conversions By Age
model: marketing_analytics
explore: fb_ad_impressions_age_and_gender
type: looker_bar
fields:
- fact.age
- fact.total_conversions
sorts:
- fact.total_conversions desc
limit: 500
column_limit: 50
stacking: ''
colors:
- "#7869df"
- "#d06180"
- "#4bb86a"
- "#6e98f9"
- "#8ac8ca"
- "#dc9d4f"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: false
show_view_names: false
point_style: none
series_colors: {}
series_types: {}
limit_displayed_rows: false
y_axes:
- label: ''
orientation: bottom
series:
- id: fact.total_conversions
name: Conversions
axisId: fact.total_conversions
showLabels: false
showValues: false
maxValue:
minValue:
valueFormat:
unpinAxis: false
tickDensity: default
tickDensityCustom:
type: linear
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
query_timezone: America/Los_Angeles
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 11
col: 0
width: 9
height: 6
- title: Conversions By Gender
name: Conversions By Gender
model: marketing_analytics
explore: fb_ad_impressions_age_and_gender
type: looker_bar
fields:
- fact.gender
- fact.total_conversions
filters:
fact.total_conversions: ">0"
sorts:
- fact.total_conversions desc
limit: 500
column_limit: 50
stacking: ''
colors:
- "#6e98f9"
- "#8ac8ca"
- "#dc9d4f"
- "#7869df"
- "#d06180"
- "#4bb86a"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: false
show_view_names: false
point_style: none
series_colors: {}
series_types: {}
limit_displayed_rows: false
y_axes:
- label: ''
orientation: bottom
series:
- id: fact.total_conversions
name: Conversions
axisId: fact.total_conversions
showLabels: false
showValues: false
maxValue:
minValue:
valueFormat:
unpinAxis: false
tickDensity: default
tickDensityCustom:
type: linear
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
query_timezone: America/Los_Angeles
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 17
col: 0
width: 9
height: 5
- title: Conversions By Device
name: Conversions By Device
model: marketing_analytics
explore: fb_ad_impressions_platform_and_device
type: looker_bar
fields:
- fact.device_type
- fact.total_conversions
filters:
fact.total_conversions: ">0"
sorts:
- fact.total_conversions desc
limit: 500
column_limit: 50
stacking: ''
colors:
- "#d06180"
- "#7869df"
- "#6e98f9"
- "#8ac8ca"
- "#dc9d4f"
- "#4bb86a"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: false
show_view_names: false
point_style: none
series_colors: {}
series_types: {}
limit_displayed_rows: false
y_axes:
- label: ''
orientation: bottom
series:
- id: fact.total_conversions
name: Conversions
axisId: fact.total_conversions
showLabels: false
showValues: false
maxValue:
minValue:
valueFormat:
unpinAxis: false
tickDensity: default
tickDensityCustom:
type: linear
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
query_timezone: America/Los_Angeles
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 23
col: 9
width: 7
height: 5
- title: Conversions By Platform
name: Conversions By Platform
model: marketing_analytics
explore: fb_ad_impressions_platform_and_device
type: looker_bar
fields:
- fact.publisher_platform
- fact.total_conversions
filters:
fact.total_conversions: ">0"
sorts:
- fact.total_conversions desc
limit: 500
column_limit: 50
stacking: ''
colors:
- "#dc9d4f"
- "#7869df"
- "#6e98f9"
- "#8ac8ca"
- "#d06180"
- "#4bb86a"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: false
show_view_names: false
point_style: none
series_colors: {}
series_types: {}
limit_displayed_rows: false
y_axes:
- label: ''
orientation: bottom
series:
- id: fact.total_conversions
name: Conversions
axisId: fact.total_conversions
showLabels: false
showValues: false
maxValue:
minValue:
valueFormat:
unpinAxis: false
tickDensity: default
tickDensityCustom:
type: linear
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
query_timezone: America/Los_Angeles
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 23
col: 16
width: 8
height: 5
- title: Conversions By Day Of Week
name: Conversions By Day Of Week
model: marketing_analytics
explore: fb_ad_impressions
type: looker_bar
fields:
- fact.date_day_of_week
- fact.total_conversions
fill_fields:
- fact.date_day_of_week
sorts:
- fact.date_day_of_week
limit: 500
column_limit: 50
stacking: ''
colors:
- "#8ac8ca"
- "#7869df"
- "#6e98f9"
- "#d06180"
- "#dc9d4f"
- "#4bb86a"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: false
show_view_names: false
point_style: none
series_colors: {}
series_types: {}
limit_displayed_rows: false
y_axes:
- label: ''
orientation: bottom
series:
- id: fact.total_conversions
name: Conversions
axisId: fact.total_conversions
showLabels: false
showValues: false
maxValue:
minValue:
valueFormat:
unpinAxis: false
tickDensity: default
tickDensityCustom:
type: linear
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
query_timezone: America/Los_Angeles
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 28
col: 0
width: 9
height: 6
- title: Ad Conversions Change
name: Ad Conversions Change
model: marketing_analytics
explore: fb_period_fact
type: looker_bar
fields:
- fact.campaign_name
- fact.adset_name
- fact.ad_name
- fact.total_cost
- last_fact.total_cost
- last_fact.total_conversions
- fact.total_conversions
- fact.total_conversions_period_delta
filters:
fact.total_conversions_period_delta_abs: ">0"
sorts:
- fact.total_conversions_period_delta desc
limit: 500
column_limit: 50
stacking: ''
colors:
- "#a6b7ff"
- "#7869df"
- "#ea9895"
- "#d06180"
- "#6e98f9"
- "#8ac8ca"
- "#dc9d4f"
- "#4bb86a"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea989"
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: false
show_view_names: false
point_style: none
series_colors: {}
series_types: {}
limit_displayed_rows: true
limit_displayed_rows_values:
show_hide: show
first_last: first
num_rows: '10'
y_axes:
- label: ''
orientation: bottom
series:
- id: fact.total_conversions
name: This Period
axisId: fact.total_conversions
- id: last_fact.total_conversions
name: Prior Period
axisId: last_fact.total_conversions
showLabels: false
showValues: false
unpinAxis: false
tickDensity: default
type: linear
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
hidden_fields:
- fact.platform
- fact.campaign_name
- fact.total_cost
- last_fact.total_cost
- fact.total_conversions_period_delta
- fact.adset_name
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 28
col: 9
width: 15
height: 6