Customer 360 using Machine Learning

Customer 360 Guide

Use the manual or automated deployment guide to launch the Personalized Offers solution into your Azure subscription.

The Pixel Tracker and Personalized Offers will be linked together using Azure Stream Analytics. Stream Analytics will be used to filter the Pixel Tracker Event Hub to only the events of intereste for the personalized offers solution. It will then output that data into the Event Hub deployed in the personalized offers resource group, where it will be consumed by that solution.

Create an Azure Stream Analytics Job

1. Go to the Azure Portal and navigate to your resource group.

2. In Overview panel, click + Add to add a new resource. Enter Stream Analytics job and hit "Enter" key to search.

3. Click on Stream Analytics job offered by Microsoft in the "Internet of Things" category.

4. Click Create at the bottom of the description panel.

5. Enter your unique string in the "Job name" field.

6. Click Create at the bottom.

7. Return to your resource group and refresh the listing until your Stream Analytics job appears, indicating that deployment has finished. Click on the Stream Analytics job's name.

8. In the Stream Analytics job overview panel, click Inputs.

9. In the new panel, click + Add to add an input. In the "New input" panel:

   1. Enter eventHub for the "Input alias".
   2. Choose Data Stream for the "Source type".
   3. Choose Event hub for the "Source".
   4. Choose your unique string for the "Service bus namespace".
   5. Choose pixeltracker for the "Event hub name".
   6. Create a new CG, pixel2c360 as the "Event hub policy name".
   7. Leaving other fields on their default values, click the Create button at the bottom.

10. Return to the Stream Analytics job overview panel and click Outputs. :10. In the new panel, click + Add to add an output. In the "New output" panel:

    1. Enter c360EventHub for the "Output alias".
    2. Choose Data Stream for the "Source type".
    3. Choose Event hub for the "Source".
    4. Choose your customer 360 unique string for the "Service bus namespace".
    5. Choose customer360 for the "Event hub name".
    6. Leaving other fields on their default values, click the Create button at the bottom.

11. Return to the Stream Analytics job overview panel and click Query.

12. In the new panel, click Query and click + in the new panel. Remove the default query content and enter:

    SELECT
    *
    INTO
        c360EventHub
    FROM 
        eventHub;
    

    Click the Save icon to save the query. [Note]: The input and output aliases are used in the query, and the selected column names must exactly match those in the Activities table.

13. Return to the overview of the Stream Analytics job and click the "Start" button.

14. In the new panel, choose "Now" for the "Job output start time".

15. Click the Start button at the bottom.