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google_ads_conversions.dashboard.lookml
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google_ads_conversions.dashboard.lookml
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- dashboard: google_ads_conversions
title: Google Ads - Conversions
extends: block_google_ads_base
elements:
- title: Conversions To Date
name: Conversions To Date
model: block_google_ads_transfer
explore: period_fact
type: looker_column
fields: [fact.date_period_dynamic_grain, fact.total_conversions, fact.average_cost_per_conversion,
fact.average_conversion_rate, fact.average_cost_per_click, fact.average_click_rate]
sorts: [fact.date_period_dynamic_grain]
limit: 500
column_limit: 50
stacking: ''
show_value_labels: false
label_density: 1
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
show_null_points: false
point_style: none
interpolation: linear
label: Average Cost per Conversion
leftAxisLabelVisible: false
leftAxisLabel: ''
rightAxisLabelVisible: false
rightAxisLabel: ''
barColors: [red, blue]
smoothedBars: false
orientation: automatic
labelPosition: left
percentType: total
percentPosition: inline
valuePosition: right
labelColorEnabled: false
labelColor: "#FFF"
series_types:
fact.average_cost_per_conversion: line
fact.average_conversion_rate: line
fact.average_click_rate: line
fact.average_cost_per_click: line
fact.total_conversions: line
show_dropoff: false
y_axes: [{label: !!null '', maxValue: !!null '', minValue: !!null '', orientation: left,
showLabels: true, showValues: true, tickDensity: default, tickDensityCustom: !!null '',
type: linear, unpinAxis: false, valueFormat: !!null '', series: [{id: fact.average_cost_per_conversion,
name: Cost Per Conversion, axisId: fact.average_cost_per_conversion}]},
{label: !!null '', maxValue: !!null '', minValue: !!null '', orientation: right,
showLabels: true, showValues: true, tickDensity: default, tickDensityCustom: !!null '',
type: linear, unpinAxis: false, valueFormat: !!null '', series: [{id: fact.total_conversions,
name: Conversions, axisId: fact.total_conversions}]}]
discontinuous_nulls: false
focus_on_hover: false
reference_lines: []
colors: ["#7869df", "#6e98f9", "#8ac8ca", "#d06180", "#dc9d4f", "#4bb86a", "#a4a6a9",
"#a6b7ff", "#afe8fd", "#ea9895", "#f1e582"]
series_colors: {}
hidden_series: [fact.average_conversion_rate, fact.average_click_rate, fact.average_cost_per_click]
series_labels:
fact.total_conversions: Conversions
fact.total_clicks: Clicks
fact.average_conversion_rate: Conversion Rate
fact.average_cost_per_conversion: Cost Per Conversion
hidden_fields: []
column_group_spacing_ratio:
column_spacing_ratio:
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 0
col: 0
width: 24
height: 11
- title: Conversions by Day of Week
name: Conversions by Day of Week
model: block_google_ads_transfer
explore: period_fact
type: looker_bar
fields: [fact.date_day_of_week, fact.total_conversions]
fill_fields: [fact.date_day_of_week]
sorts: [fact.date_day_of_week]
limit: 500
stacking: ''
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: editable
enable_conditional_formatting: true
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
leftAxisLabelVisible: false
leftAxisLabel: ''
rightAxisLabelVisible: false
rightAxisLabel: ''
barColors: [red, blue]
smoothedBars: false
orientation: automatic
labelPosition: left
percentType: total
percentPosition: inline
valuePosition: right
labelColorEnabled: false
labelColor: "#FFF"
groupBars: true
labelSize: 10pt
showLegend: true
series_types: {}
label_color: []
x_axis_label: ''
y_axes: [{label: '', maxValue: !!null '', minValue: !!null '', orientation: bottom,
showLabels: false, showValues: false, tickDensity: default, tickDensityCustom: 5,
type: linear, unpinAxis: false, valueFormat: !!null '', series: [{id: fact.total_conversions,
name: Ad Stats Cost, axisId: fact.total_conversions}]}]
conditional_formatting: [{type: high to low, value: !!null '', background_color: !!null '',
font_color: !!null '', palette: {name: Red to Yellow to Green, colors: ["#F36254",
"#FCF758", "#4FBC89"]}, bold: false, italic: false, strikethrough: false,
fields: !!null ''}]
colors: ["#7869df", "#6e98f9", "#8ac8ca", "#d06180", "#dc9d4f", "#4bb86a", "#a4a6a9",
"#a6b7ff", "#afe8fd", "#ea9895", "#f1e582"]
series_colors: {}
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 17
col: 14
width: 10
height: 7
- title: Conversions by Hour of Day
name: Conversions by Hour of Day
model: block_google_ads_transfer
explore: ad_impressions_ad_group_hour
type: looker_column
fields: [fact.total_conversions, fact.hour_of_day]
sorts: [fact.hour_of_day]
limit: 500
stacking: ''
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: editable
enable_conditional_formatting: true
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
leftAxisLabelVisible: false
leftAxisLabel: ''
rightAxisLabelVisible: false
rightAxisLabel: ''
barColors: [red, blue]
smoothedBars: false
orientation: automatic
labelPosition: left
percentType: total
percentPosition: inline
valuePosition: right
labelColorEnabled: false
labelColor: "#FFF"
groupBars: true
labelSize: 10pt
showLegend: true
series_types: {}
label_color: []
x_axis_label: Hour Of Day
y_axes: [{label: '', maxValue: !!null '', minValue: !!null '', orientation: bottom,
showLabels: false, showValues: false, tickDensity: default, tickDensityCustom: 5,
type: linear, unpinAxis: false, valueFormat: !!null '', series: [{id: fact.total_conversions,
name: Ad Stats Cost, axisId: fact.total_conversions}]}]
conditional_formatting: [{type: high to low, value: !!null '', background_color: !!null '',
font_color: !!null '', palette: {name: Red to Yellow to Green, colors: ["#F36254",
"#FCF758", "#4FBC89"]}, bold: false, italic: false, strikethrough: false,
fields: !!null ''}]
colors: ["#7869df", "#6e98f9", "#8ac8ca", "#d06180", "#dc9d4f", "#4bb86a", "#a4a6a9",
"#a6b7ff", "#afe8fd", "#ea9895", "#f1e582"]
series_colors: {}
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 24
col: 14
width: 10
height: 7
- title: Creative Conversions Change
name: Creative Conversions Change
model: block_google_ads_transfer
explore: period_fact
type: looker_bar
fields: [campaign.name, ad_group.ad_group_name, ad.creative, fact.total_cost,
fact.total_conversions, last_fact.total_cost, last_fact.total_conversions, fact.total_conversions_period_delta]
filters:
fact.total_conversions_period_delta_abs: ">0"
sorts: [fact.total_conversions_period_delta_abs desc]
limit: 50
column_limit: 50
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: true
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: gray
enable_conditional_formatting: false
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
series_types: {}
limit_displayed_rows_values:
show_hide: show
first_last: first
num_rows: '10'
hidden_fields: [campaign.name, ad_group.ad_group_name, fact.total_cost, last_fact.total_cost,
fact.total_conversions_period_delta]
y_axes: [{label: '', maxValue: !!null '', minValue: !!null '', orientation: bottom,
showLabels: false, showValues: false, tickDensity: default, tickDensityCustom: !!null '',
type: linear, unpinAxis: false, valueFormat: !!null '', series: !!null ''}]
hide_legend: false
colors: ["#a6b7ff", "#7869df", "#ea9895", "#d06180", "#6e98f9", "#8ac8ca", "#dc9d4f",
"#4bb86a", "#a4a6a9", "#a6b7ff", "#afe8fd", "#ea989"]
series_colors: {}
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 31
col: 0
width: 12
height: 7
- title: Landing Pages Conversions Change
name: Landing Pages Conversions Change
model: block_google_ads_transfer
explore: period_fact
type: looker_bar
fields: [campaign.name, ad_group.ad_group_name, ad.creative_final_urls_domain_path,
fact.total_cost, fact.total_conversions, last_fact.total_cost, last_fact.total_conversions,
fact.total_conversions_period_delta]
filters:
fact.total_conversions_period_delta_abs: ">0"
sorts: [fact.total_conversions_period_delta_abs desc]
limit: 50
column_limit: 50
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: true
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: gray
enable_conditional_formatting: false
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
series_types: {}
limit_displayed_rows_values:
show_hide: show
first_last: first
num_rows: '10'
hidden_fields: [campaign.name, ad_group.ad_group_name, fact.total_cost, last_fact.total_cost,
fact.total_conversions_period_delta]
colors: ["#a6b7ff", "#7869df", "#ea9895", "#d06180", "#6e98f9", "#8ac8ca", "#dc9d4f",
"#4bb86a", "#a4a6a9", "#a6b7ff", "#afe8fd", "#ea989"]
series_colors: {}
y_axes: [{label: '', maxValue: !!null '', minValue: !!null '', orientation: bottom,
showLabels: false, showValues: false, tickDensity: default, tickDensityCustom: !!null '',
type: linear, unpinAxis: false, valueFormat: !!null '', series: !!null ''}]
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 38
col: 0
width: 12
height: 7
- title: Ad Group Conversions Change
name: Ad Group Conversions Change
model: block_google_ads_transfer
explore: period_fact
type: looker_bar
fields: [campaign.name, ad_group.ad_group_name, keyword.criteria, fact.total_cost,
fact.total_conversions, last_fact.total_cost, last_fact.total_conversions, fact.total_conversions_period_delta]
filters:
fact.total_conversions_period_delta_abs: ">0"
sorts: [fact.total_conversions_period_delta_abs desc]
limit: 500
column_limit: 50
stacking: ''
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: false
show_view_names: false
limit_displayed_rows: true
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
hidden_fields: [campaign.name, ad_group.ad_group_name, fact.total_cost, last_fact.total_cost,
fact.total_conversions_period_delta]
limit_displayed_rows_values:
show_hide: show
first_last: first
num_rows: '10'
y_axes: [{label: '', maxValue: !!null '', minValue: !!null '', orientation: bottom,
showLabels: true, showValues: false, tickDensity: default, tickDensityCustom: !!null '',
type: linear, unpinAxis: false, valueFormat: !!null '', series: !!null ''}]
series_colors: {}
colors: ["#a6b7ff", "#7869df", "#ea9895", "#d06180", "#6e98f9", "#8ac8ca", "#dc9d4f",
"#4bb86a", "#a4a6a9", "#a6b7ff", "#afe8fd", "#ea989"]
x_axis_reversed: false
y_axis_reversed: false
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 31
col: 12
width: 12
height: 14
- title: Conversions by Network
name: Conversions by Network
model: block_google_ads_transfer
explore: ad_impressions_ad_group
type: looker_bar
fields: [fact.ad_network_type, fact.total_conversions]
filters:
fact.total_conversions: ">0"
sorts: [fact.total_conversions desc, fact.ad_network_type]
limit: 500
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
limit_displayed_rows: false
legend_position: center
point_style: none
show_value_labels: true
label_density: 25
x_axis_scale: auto
y_axis_combined: true
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
y_axes: [{label: '', maxValue: !!null '', minValue: !!null '', orientation: bottom,
showLabels: false, showValues: false, tickDensity: default, tickDensityCustom: 5,
type: linear, unpinAxis: false, valueFormat: !!null '', series: [{id: fact.total_conversions,
name: Ad Stats Cost, axisId: fact.total_conversions}]}]
x_axis_label: Network
colors: ["#8ac8ca", "#7869df", "#6e98f9", "#d06180", "#dc9d4f", "#4bb86a", "#a4a6a9",
"#a6b7ff", "#afe8fd", "#ea9895", "#f1e582"]
series_types: {}
series_colors:
fact.total_conversions: "#7869df"
label_color: []
defaults_version: 1
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 11
col: 0
width: 8
height: 6
- title: Conversions by Device
name: Conversions by Device
model: block_google_ads_transfer
explore: ad_impressions_ad_group
type: looker_bar
fields: [fact.total_conversions, fact.device_type]
filters:
fact.total_conversions: ">0"
sorts: [fact.total_conversions desc]
limit: 500
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
limit_displayed_rows: false
legend_position: center
point_style: none
show_value_labels: true
label_density: 25
x_axis_scale: auto
y_axis_combined: true
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
y_axes: [{label: '', maxValue: !!null '', minValue: !!null '', orientation: bottom,
showLabels: false, showValues: false, tickDensity: default, tickDensityCustom: 5,
type: linear, unpinAxis: false, valueFormat: !!null '', series: [{id: fact.total_conversions,
name: Ad Stats Cost, axisId: fact.total_conversions}]}]
x_axis_label: Device
colors: ["#d06180", "#8ac8ca", "#7869df", "#6e98f9", "#d06180", "#dc9d4f", "#4bb86a",
"#a4a6a9", "#a6b7ff", "#afe8fd", "#ea9895", "#f1e58"]
series_types: {}
series_colors:
fact.total_conversions: "#7869df"
label_color: []
conditional_formatting: [{type: high to low, value: !!null '', background_color: !!null '',
font_color: !!null '', palette: {name: Red to Yellow to Green, colors: ["#F36254",
"#FCF758", "#4FBC89"]}, bold: false, italic: false, strikethrough: false,
fields: !!null ''}]
defaults_version: 1
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 11
col: 8
width: 8
height: 6
- title: Conversions by Bid Strategy
name: Conversions by Bid Strategy
model: block_google_ads_transfer
explore: ad_impressions_keyword
type: looker_bar
fields: [fact.total_conversions, keyword.bidding_strategy_type]
filters:
fact.total_conversions: ">0"
sorts: [fact.total_conversions desc]
limit: 500
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
limit_displayed_rows: false
legend_position: center
point_style: none
show_value_labels: true
label_density: 25
x_axis_scale: auto
y_axis_combined: true
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
y_axes: [{label: '', maxValue: !!null '', minValue: !!null '', orientation: bottom,
showLabels: false, showValues: false, tickDensity: default, tickDensityCustom: 5,
type: linear, unpinAxis: false, valueFormat: !!null '', series: [{id: fact.total_conversions,
name: Ad Stats Cost, axisId: fact.total_conversions}]}]
x_axis_label: Bid Strategy
colors: ["#dc9d4f", "#8ac8ca", "#7869df", "#6e98f9", "#d06180", "#4bb86a", "#a4a6a9",
"#a6b7ff", "#afe8fd", "#ea9895", "#f1e582"]
series_types: {}
series_colors:
fact.total_conversions: "#7869df"
label_color: []
conditional_formatting: [{type: high to low, value: !!null '', background_color: !!null '',
font_color: !!null '', palette: {name: Red to Yellow to Green, colors: ["#F36254",
"#FCF758", "#4FBC89"]}, bold: false, italic: false, strikethrough: false,
fields: !!null ''}]
defaults_version: 1
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 11
col: 16
width: 8
height: 6
- title: Conversions by Day of Week and Hour of Day
name: Conversions by Day of Week and Hour of Day
model: block_google_ads_transfer
explore: ad_impressions_ad_group_hour
type: looker_grid
fields: [fact.total_conversions, fact.hour_of_day, fact.date_day_of_week]
pivots: [fact.date_day_of_week]
fill_fields: [fact.date_day_of_week]
sorts: [fact.date_day_of_week 0, fact.hour_of_day]
limit: 500
show_view_names: false
show_row_numbers: false
transpose: false
truncate_text: true
hide_totals: false
hide_row_totals: false
size_to_fit: true
table_theme: gray
limit_displayed_rows: false
enable_conditional_formatting: true
header_text_alignment: left
header_font_size: '12'
rows_font_size: '12'
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
show_sql_query_menu_options: false
show_totals: true
show_row_totals: true
series_labels:
fact.hour_of_day: Hour of Day
fact.date_day_of_week: Day of Week
fact.total_conversions: Conversions
series_cell_visualizations:
fact.total_conversions:
is_active: false
conditional_formatting: [{type: along a scale..., value: !!null '', background_color: !!null '',
font_color: !!null '', palette: {name: Red to Yellow to Green, colors: ["#F36254",
"#FCF758", "#4FBC89"]}, bold: false, italic: false, strikethrough: false,
fields: [fact.total_conversions], color_application: {collection_id: legacy,
palette_id: legacy_diverging2, options: {steps: 5, reverse: false}}}]
truncate_column_names: false
leftAxisLabelVisible: false
leftAxisLabel: ''
rightAxisLabelVisible: false
rightAxisLabel: ''
barColors: [red, blue]
smoothedBars: false
orientation: automatic
labelPosition: left
percentType: total
percentPosition: inline
valuePosition: right
labelColorEnabled: false
labelColor: "#FFF"
groupBars: true
labelSize: 10pt
showLegend: true
stacking: ''
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
label_color: []
x_axis_label: Network
y_axes: [{label: '', maxValue: !!null '', minValue: !!null '', orientation: bottom,
showLabels: false, showValues: false, tickDensity: default, tickDensityCustom: 5,
type: linear, unpinAxis: false, valueFormat: !!null '', series: [{id: fact.total_conversions,
name: Ad Stats Cost, axisId: fact.total_conversions}]}]
defaults_version: 1
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 17
col: 0
width: 14
height: 14