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google_ads_overview.dashboard.lookml
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google_ads_overview.dashboard.lookml
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- dashboard: google_ads_overview
title: Google Ads Overview
extends: block_google_ads_base
elements:
- title: Conversion Trend
name: Conversion Trend
model: block_google_ads_transfer
explore: period_fact
type: looker_area
fields: [fact.date_period_dynamic_grain, fact.average_cost_per_conversion, fact.average_conversion_rate,
fact.total_conversions, fact.average_cost_per_click, fact.average_click_rate,
fact.total_clicks]
sorts: [fact.date_period_dynamic_grain]
limit: 500
column_limit: 50
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: time
y_axis_scale_mode: linear
show_null_points: false
point_style: none
interpolation: linear
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
label: Average Cost per Conversion
ordering: none
show_null_labels: false
leftAxisLabelVisible: false
leftAxisLabel: ''
rightAxisLabelVisible: false
rightAxisLabel: ''
barColors: [red, blue]
smoothedBars: false
orientation: automatic
labelPosition: left
percentType: total
percentPosition: inline
valuePosition: right
labelColorEnabled: false
labelColor: "#FFF"
series_types:
fact.average_cost_per_conversion: line
fact.total_impressions: line
fact.total_clicks: line
fact.average_conversion_rate: line
show_dropoff: true
y_axes: [{label: '', maxValue: !!null '', minValue: !!null '', orientation: left,
showLabels: true, showValues: true, tickDensity: default, tickDensityCustom: !!null '',
type: linear, unpinAxis: false, valueFormat: "$0", series: [{id: fact.average_cost_per_conversion,
name: Cost per Conversion, __FILE: app-marketing-config-3d4d8a33c661890929b121b4e924d117-a68b43c6a8cf419cb1a5c8f0438a929da123891e/google_ads_overview.dashboard.lookml,
__LINE_NUM: 185, axisId: fact.average_cost_per_conversion}], __FILE: app-marketing-config-3d4d8a33c661890929b121b4e924d117-a68b43c6a8cf419cb1a5c8f0438a929da123891e/google_ads_overview.dashboard.lookml,
__LINE_NUM: 173}, {label: '', maxValue: !!null '', minValue: !!null '', orientation: right,
showLabels: true, showValues: true, tickDensity: default, tickDensityCustom: !!null '',
type: linear, unpinAxis: false, valueFormat: 0.0%, series: [{id: fact.average_conversion_rate,
name: Conversion Rate, axisId: fact.average_conversion_rate, __FILE: app-marketing-config-3d4d8a33c661890929b121b4e924d117-a68b43c6a8cf419cb1a5c8f0438a929da123891e/google_ads_overview.dashboard.lookml,
__LINE_NUM: 204}], __FILE: app-marketing-config-3d4d8a33c661890929b121b4e924d117-a68b43c6a8cf419cb1a5c8f0438a929da123891e/google_ads_overview.dashboard.lookml,
__LINE_NUM: 192}, {label: !!null '', maxValue: !!null '', minValue: !!null '',
orientation: right, showLabels: true, showValues: true, tickDensity: default,
tickDensityCustom: !!null '', type: linear, unpinAxis: false, valueFormat: '',
series: [{id: fact.total_conversions, name: Conversions, axisId: fact.total_conversions,
__FILE: app-marketing-config-3d4d8a33c661890929b121b4e924d117-a68b43c6a8cf419cb1a5c8f0438a929da123891e/google_ads_overview.dashboard.lookml,
__LINE_NUM: 223}], __FILE: app-marketing-config-3d4d8a33c661890929b121b4e924d117-a68b43c6a8cf419cb1a5c8f0438a929da123891e/google_ads_overview.dashboard.lookml,
__LINE_NUM: 211}]
discontinuous_nulls: false
focus_on_hover: false
reference_lines: []
colors: ["#7869df", "#6e98f9", "#8ac8ca", "#d06180", "#dc9d4f", "#4bb86a", "#a4a6a9",
"#a6b7ff", "#afe8fd", "#ea9895", "#f1e582"]
series_colors: {}
hidden_series: [fact.total_conversions, fact.average_conversion_rate]
series_labels:
fact.total_cost: Spend
fact.total_clicks: Clicks
hidden_fields: [fact.average_cost_per_click, fact.average_click_rate, fact.total_clicks]
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 3
col: 9
width: 15
height: 10
- title: Click Trend
name: Click Trend
model: block_google_ads_transfer
explore: period_fact
type: looker_line
fields: [fact.date_period_dynamic_grain, fact.average_cost_per_click, fact.average_click_rate,
fact.total_clicks, fact.average_cost_per_conversion, fact.average_conversion_rate,
fact.total_conversions]
sorts: [fact.date_period_dynamic_grain]
limit: 500
column_limit: 50
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: time
y_axis_scale_mode: linear
show_null_points: false
point_style: none
interpolation: linear
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
label: Average Cost per Conversion
ordering: none
show_null_labels: false
leftAxisLabelVisible: false
leftAxisLabel: ''
rightAxisLabelVisible: false
rightAxisLabel: ''
barColors: [red, blue]
smoothedBars: false
orientation: automatic
labelPosition: left
percentType: total
percentPosition: inline
valuePosition: right
labelColorEnabled: false
labelColor: "#FFF"
series_types:
fact.total_clicks: area
show_dropoff: true
y_axes: [{label: '', maxValue: !!null '', minValue: !!null '', orientation: left,
showLabels: true, showValues: true, tickDensity: default, tickDensityCustom: !!null '',
type: linear, unpinAxis: false, valueFormat: "$0", series: [{id: fact.average_cost_per_click,
name: Cost per Click, __FILE: app-marketing-config-3d4d8a33c661890929b121b4e924d117-a68b43c6a8cf419cb1a5c8f0438a929da123891e/google_ads_overview.dashboard.lookml,
__LINE_NUM: 528, axisId: fact.average_cost_per_click}], __FILE: app-marketing-config-3d4d8a33c661890929b121b4e924d117-a68b43c6a8cf419cb1a5c8f0438a929da123891e/google_ads_overview.dashboard.lookml,
__LINE_NUM: 516}, {label: !!null '', maxValue: !!null '', minValue: !!null '',
orientation: right, showLabels: true, showValues: true, tickDensity: default,
tickDensityCustom: !!null '', type: linear, unpinAxis: false, valueFormat: 0.0%,
series: [{id: fact.average_click_rate, name: Click Through Rate, axisId: fact.average_click_rate,
__FILE: app-marketing-config-3d4d8a33c661890929b121b4e924d117-a68b43c6a8cf419cb1a5c8f0438a929da123891e/google_ads_overview.dashboard.lookml,
__LINE_NUM: 547}], __FILE: app-marketing-config-3d4d8a33c661890929b121b4e924d117-a68b43c6a8cf419cb1a5c8f0438a929da123891e/google_ads_overview.dashboard.lookml,
__LINE_NUM: 535}, {label: '', maxValue: !!null '', minValue: !!null '', orientation: right,
showLabels: true, showValues: true, tickDensity: default, tickDensityCustom: !!null '',
type: linear, unpinAxis: false, valueFormat: !!null '', series: [{id: fact.total_clicks,
name: Clicks, axisId: fact.total_clicks, __FILE: app-marketing-config-3d4d8a33c661890929b121b4e924d117-a68b43c6a8cf419cb1a5c8f0438a929da123891e/google_ads_overview.dashboard.lookml,
__LINE_NUM: 566}], __FILE: app-marketing-config-3d4d8a33c661890929b121b4e924d117-a68b43c6a8cf419cb1a5c8f0438a929da123891e/google_ads_overview.dashboard.lookml,
__LINE_NUM: 554}]
discontinuous_nulls: false
focus_on_hover: false
reference_lines: []
colors: ["#d06180", "#dc9d4f", "#7869df", "#6e98f9", "#8ac8ca", "#4bb86a", "#a4a6a9",
"#a6b7ff", "#afe8fd", "#ea9895", "#f1e582"]
series_colors: {}
hidden_series: [fact.average_click_rate, fact.total_clicks]
series_labels:
fact.total_cost: Spend
fact.total_clicks: Clicks
hidden_fields: [fact.average_cost_per_conversion, fact.average_conversion_rate,
fact.total_conversions]
y_axis_reversed: false
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 13
col: 14
width: 10
height: 6
- title: Campaigns
name: Campaigns
model: block_google_ads_transfer
explore: period_fact
type: table
fields: [campaign.name, fact.weighted_average_position, fact.total_cost, fact.total_conversions,
fact.average_cost_per_conversion, fact.average_conversion_rate, fact.average_cost_per_click,
fact.average_click_rate]
sorts: [fact.total_cost desc]
limit: 10
column_limit: 50
query_timezone: America/Los_Angeles
label: Campaign Details
show_view_names: false
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: white
limit_displayed_rows: false
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
enable_conditional_formatting: false
conditional_formatting_ignored_fields: []
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
hidden_fields:
series_labels:
fact.total_cost: Spend
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 19
col: 0
width: 24
height: 6
- title: Spend
name: Spend
model: block_google_ads_transfer
explore: period_fact
type: single_value
fields: [fact.total_cost, fact.total_conversions, last_fact.total_cost, last_fact.total_conversions,
last_fact.average_cost_per_conversion, fact.average_cost_per_conversion, fact.average_conversion_rate,
last_fact.average_conversion_rate, fact.average_click_rate, last_fact.average_click_rate,
fact.average_cost_per_click, last_fact.average_cost_per_click, fact.date_period]
sorts: [fact.date_period]
limit: 1
dynamic_fields: [{table_calculation: total_cost_change, label: Total Cost Change,
expression: "${fact.total_cost} - ${last_fact.total_cost}", value_format: !!null '',
value_format_name: usd_0, _kind_hint: measure, _type_hint: number}, {table_calculation: total_conversion_change,
label: Total Conversion Change, expression: "${fact.total_conversions} - ${last_fact.total_conversions}",
value_format: !!null '', value_format_name: decimal_0, _kind_hint: measure,
_type_hint: number}, {table_calculation: cost_per_conversion_percent_change,
label: Cost Per Conversion Percent Change, expression: "(${fact.average_cost_per_conversion}\
\ - ${last_fact.average_cost_per_conversion}) / ${last_fact.average_cost_per_conversion}",
value_format: !!null '', value_format_name: percent_0, _kind_hint: measure,
_type_hint: number}, {table_calculation: cost_per_click_percent_change, label: Cost
Per Click Percent Change, expression: "(${fact.average_cost_per_click} -\
\ ${last_fact.average_cost_per_click}) / ${last_fact.average_cost_per_click}",
value_format: !!null '', value_format_name: percent_0, _kind_hint: measure,
_type_hint: number}, {table_calculation: conversion_rate_percent_change, label: Conversion
Rate Percent Change, expression: "(${fact.average_conversion_rate} - ${last_fact.average_conversion_rate})\
\ / ${last_fact.average_conversion_rate}", value_format: !!null '', value_format_name: percent_0,
_kind_hint: measure, _type_hint: number}, {table_calculation: click_through_rate_percent_change,
label: Click Through Rate Percent Change, expression: "(${fact.average_click_rate}\
\ - ${last_fact.average_click_rate}) / ${last_fact.average_click_rate}",
value_format: !!null '', value_format_name: percent_0, _kind_hint: measure,
_type_hint: number}]
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: true
comparison_type: change
comparison_reverse_colors: true
show_comparison_label: false
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
hidden_fields: [last_fact.total_cost, fact.total_conversions, last_fact.total_conversions,
last_fact.average_cost_per_conversion, fact.average_cost_per_conversion, fact.average_conversion_rate,
last_fact.average_conversion_rate, fact.average_click_rate, last_fact.average_click_rate,
fact.average_cost_per_click, last_fact.average_cost_per_click, click_through_rate_percent_change,
conversion_rate_percent_change, cost_per_click_percent_change, cost_per_conversion_percent_change,
total_conversion_change, fact.date_period]
single_value_title: Spend
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 0
col: 0
width: 9
height: 3
- title: Conversions
name: Conversions
model: block_google_ads_transfer
explore: period_fact
type: single_value
fields: [fact.total_cost, fact.total_conversions, last_fact.total_cost, last_fact.total_conversions,
last_fact.average_cost_per_conversion, fact.average_cost_per_conversion, fact.average_conversion_rate,
last_fact.average_conversion_rate, fact.average_click_rate, last_fact.average_click_rate,
fact.average_cost_per_click, last_fact.average_cost_per_click, fact.date_period]
sorts: [fact.date_period]
limit: 1
dynamic_fields: [{table_calculation: total_cost_change, label: Total Cost Change,
expression: "${fact.total_cost} - ${last_fact.total_cost}", value_format: !!null '',
value_format_name: usd_0, _kind_hint: measure, _type_hint: number}, {table_calculation: total_conversion_change,
label: Total Conversion Change, expression: "${fact.total_conversions} - ${last_fact.total_conversions}",
value_format: !!null '', value_format_name: decimal_0, _kind_hint: measure,
_type_hint: number}, {table_calculation: cost_per_conversion_percent_change,
label: Cost Per Conversion Percent Change, expression: "(${fact.average_cost_per_conversion}\
\ - ${last_fact.average_cost_per_conversion}) / ${last_fact.average_cost_per_conversion}",
value_format: !!null '', value_format_name: percent_0, _kind_hint: measure,
_type_hint: number}, {table_calculation: cost_per_click_percent_change, label: Cost
Per Click Percent Change, expression: "(${fact.average_cost_per_click} -\
\ ${last_fact.average_cost_per_click}) / ${last_fact.average_cost_per_click}",
value_format: !!null '', value_format_name: percent_0, _kind_hint: measure,
_type_hint: number}, {table_calculation: conversion_rate_percent_change, label: Conversion
Rate Percent Change, expression: "(${fact.average_conversion_rate} - ${last_fact.average_conversion_rate})\
\ / ${last_fact.average_conversion_rate}", value_format: !!null '', value_format_name: percent_0,
_kind_hint: measure, _type_hint: number}, {table_calculation: click_through_rate_percent_change,
label: Click Through Rate Percent Change, expression: "(${fact.average_click_rate}\
\ - ${last_fact.average_click_rate}) / ${last_fact.average_click_rate}",
value_format: !!null '', value_format_name: percent_0, _kind_hint: measure,
_type_hint: number}]
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: true
comparison_type: change
comparison_reverse_colors: false
show_comparison_label: false
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
hidden_fields: [fact.total_cost, last_fact.total_cost, last_fact.total_conversions,
last_fact.average_cost_per_conversion, fact.average_cost_per_conversion, fact.average_conversion_rate,
last_fact.average_conversion_rate, fact.average_click_rate, last_fact.average_click_rate,
fact.average_cost_per_click, last_fact.average_cost_per_click, click_through_rate_percent_change,
conversion_rate_percent_change, cost_per_click_percent_change, cost_per_conversion_percent_change,
total_cost_change]
single_value_title: ''
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 0
col: 9
width: 5
height: 3
- title: Cost Per Conversion
name: Cost Per Conversion
model: block_google_ads_transfer
explore: period_fact
type: single_value
fields: [fact.total_cost, fact.total_conversions, last_fact.total_cost, last_fact.total_conversions,
last_fact.average_cost_per_conversion, fact.average_cost_per_conversion, fact.average_conversion_rate,
last_fact.average_conversion_rate, fact.average_click_rate, last_fact.average_click_rate,
fact.average_cost_per_click, last_fact.average_cost_per_click, fact.date_period]
sorts: [fact.date_period]
limit: 1
dynamic_fields: [{table_calculation: total_cost_change, label: Total Cost Change,
expression: "${fact.total_cost} - ${last_fact.total_cost}", value_format: !!null '',
value_format_name: usd_0, _kind_hint: measure, _type_hint: number}, {table_calculation: total_conversion_change,
label: Total Conversion Change, expression: "${fact.total_conversions} - ${last_fact.total_conversions}",
value_format: !!null '', value_format_name: decimal_0, _kind_hint: measure,
_type_hint: number}, {table_calculation: cost_per_conversion_percent_change,
label: Cost Per Conversion Percent Change, expression: "(${fact.average_cost_per_conversion}\
\ - ${last_fact.average_cost_per_conversion}) / ${last_fact.average_cost_per_conversion}",
value_format: !!null '', value_format_name: percent_0, _kind_hint: measure,
_type_hint: number}, {table_calculation: cost_per_click_percent_change, label: Cost
Per Click Percent Change, expression: "(${fact.average_cost_per_click} -\
\ ${last_fact.average_cost_per_click}) / ${last_fact.average_cost_per_click}",
value_format: !!null '', value_format_name: percent_0, _kind_hint: measure,
_type_hint: number}, {table_calculation: conversion_rate_percent_change, label: Conversion
Rate Percent Change, expression: "(${fact.average_conversion_rate} - ${last_fact.average_conversion_rate})\
\ / ${last_fact.average_conversion_rate}", value_format: !!null '', value_format_name: percent_0,
_kind_hint: measure, _type_hint: number}, {table_calculation: click_through_rate_percent_change,
label: Click Through Rate Percent Change, expression: "(${fact.average_click_rate}\
\ - ${last_fact.average_click_rate}) / ${last_fact.average_click_rate}",
value_format: !!null '', value_format_name: percent_0, _kind_hint: measure,
_type_hint: number}]
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: true
comparison_type: change
comparison_reverse_colors: true
show_comparison_label: false
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
hidden_fields: [fact.total_cost, last_fact.total_cost, fact.total_conversions,
last_fact.total_conversions, last_fact.average_cost_per_conversion, fact.average_conversion_rate,
last_fact.average_conversion_rate, fact.average_click_rate, last_fact.average_click_rate,
fact.average_cost_per_click, last_fact.average_cost_per_click, click_through_rate_percent_change,
conversion_rate_percent_change, cost_per_click_percent_change, total_conversion_change,
total_cost_change]
single_value_title: Per Conversion
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 0
col: 14
width: 5
height: 3
- title: Conversion Rate
name: Conversion Rate
model: block_google_ads_transfer
explore: period_fact
type: single_value
fields: [fact.total_cost, fact.total_conversions, last_fact.total_cost, last_fact.total_conversions,
last_fact.average_cost_per_conversion, fact.average_cost_per_conversion, fact.average_conversion_rate,
last_fact.average_conversion_rate, fact.average_click_rate, last_fact.average_click_rate,
fact.average_cost_per_click, last_fact.average_cost_per_click, fact.date_period]
sorts: [fact.date_period]
limit: 1
dynamic_fields: [{table_calculation: total_cost_change, label: Total Cost Change,
expression: "${fact.total_cost} - ${last_fact.total_cost}", value_format: !!null '',
value_format_name: usd_0, _kind_hint: measure, _type_hint: number}, {table_calculation: total_conversion_change,
label: Total Conversion Change, expression: "${fact.total_conversions} - ${last_fact.total_conversions}",
value_format: !!null '', value_format_name: decimal_0, _kind_hint: measure,
_type_hint: number}, {table_calculation: cost_per_conversion_percent_change,
label: Cost Per Conversion Percent Change, expression: "(${fact.average_cost_per_conversion}\
\ - ${last_fact.average_cost_per_conversion}) / ${last_fact.average_cost_per_conversion}",
value_format: !!null '', value_format_name: percent_0, _kind_hint: measure,
_type_hint: number}, {table_calculation: cost_per_click_percent_change, label: Cost
Per Click Percent Change, expression: "(${fact.average_cost_per_click} -\
\ ${last_fact.average_cost_per_click}) / ${last_fact.average_cost_per_click}",
value_format: !!null '', value_format_name: percent_0, _kind_hint: measure,
_type_hint: number}, {table_calculation: conversion_rate_percent_change, label: Conversion
Rate Percent Change, expression: "(${fact.average_conversion_rate} - ${last_fact.average_conversion_rate})\
\ / ${last_fact.average_conversion_rate}", value_format: !!null '', value_format_name: percent_0,
_kind_hint: measure, _type_hint: number}, {table_calculation: click_through_rate_percent_change,
label: Click Through Rate Percent Change, expression: "(${fact.average_click_rate}\
\ - ${last_fact.average_click_rate}) / ${last_fact.average_click_rate}",
value_format: !!null '', value_format_name: percent_0, _kind_hint: measure,
_type_hint: number}]
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: true
comparison_type: change
comparison_reverse_colors: false
show_comparison_label: false
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
hidden_fields: [fact.total_cost, last_fact.total_cost, fact.total_conversions,
last_fact.total_conversions, last_fact.average_cost_per_conversion, fact.average_cost_per_conversion,
last_fact.average_conversion_rate, fact.average_click_rate, last_fact.average_click_rate,
fact.average_cost_per_click, last_fact.average_cost_per_click, click_through_rate_percent_change,
cost_per_click_percent_change, cost_per_conversion_percent_change, total_conversion_change,
total_cost_change]
single_value_title: ''
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 0
col: 19
width: 5
height: 3
- title: Click Rate
name: Click Rate
model: block_google_ads_transfer
explore: period_fact
type: single_value
fields: [fact.total_cost, fact.total_conversions, last_fact.total_cost, last_fact.total_conversions,
last_fact.average_cost_per_conversion, fact.average_cost_per_conversion, fact.average_conversion_rate,
last_fact.average_conversion_rate, fact.average_click_rate, last_fact.average_click_rate,
fact.average_cost_per_click, last_fact.average_cost_per_click, fact.date_period]
sorts: [fact.date_period]
limit: 1
dynamic_fields: [{table_calculation: total_cost_change, label: Total Cost Change,
expression: "${fact.total_cost} - ${last_fact.total_cost}", value_format: !!null '',
value_format_name: usd_0, _kind_hint: measure, _type_hint: number}, {table_calculation: total_conversion_change,
label: Total Conversion Change, expression: "${fact.total_conversions} - ${last_fact.total_conversions}",
value_format: !!null '', value_format_name: decimal_0, _kind_hint: measure,
_type_hint: number}, {table_calculation: cost_per_conversion_percent_change,
label: Cost Per Conversion Percent Change, expression: "(${fact.average_cost_per_conversion}\
\ - ${last_fact.average_cost_per_conversion}) / ${last_fact.average_cost_per_conversion}",
value_format: !!null '', value_format_name: percent_0, _kind_hint: measure,
_type_hint: number}, {table_calculation: cost_per_click_percent_change, label: Cost
Per Click Percent Change, expression: "(${fact.average_cost_per_click} -\
\ ${last_fact.average_cost_per_click}) / ${last_fact.average_cost_per_click}",
value_format: !!null '', value_format_name: percent_0, _kind_hint: measure,
_type_hint: number}, {table_calculation: conversion_rate_percent_change, label: Conversion
Rate Percent Change, expression: "(${fact.average_conversion_rate} - ${last_fact.average_conversion_rate})\
\ / ${last_fact.average_conversion_rate}", value_format: !!null '', value_format_name: percent_0,
_kind_hint: measure, _type_hint: number}, {table_calculation: click_through_rate_percent_change,
label: Click Through Rate Percent Change, expression: "(${fact.average_click_rate}\
\ - ${last_fact.average_click_rate}) / ${last_fact.average_click_rate}",
value_format: !!null '', value_format_name: percent_0, _kind_hint: measure,
_type_hint: number}]
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: true
comparison_type: change
comparison_reverse_colors: false
show_comparison_label: false
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
hidden_fields: [fact.total_cost, last_fact.total_cost, fact.total_conversions,
last_fact.total_conversions, last_fact.average_cost_per_conversion, fact.average_cost_per_conversion,
fact.average_conversion_rate, last_fact.average_conversion_rate, last_fact.average_click_rate,
fact.average_cost_per_click, last_fact.average_cost_per_click, conversion_rate_percent_change,
cost_per_click_percent_change, cost_per_conversion_percent_change, total_conversion_change,
total_cost_change, fact.date_period]
single_value_title: ''
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 13
col: 9
width: 5
height: 3
- title: Per Click
name: Per Click
model: block_google_ads_transfer
explore: period_fact
type: single_value
fields: [fact.total_cost, fact.total_conversions, last_fact.total_cost, last_fact.total_conversions,
last_fact.average_cost_per_conversion, fact.average_cost_per_conversion, fact.average_conversion_rate,
last_fact.average_conversion_rate, fact.average_click_rate, last_fact.average_click_rate,
fact.average_cost_per_click, last_fact.average_cost_per_click, fact.date_period]
sorts: [fact.date_period]
limit: 1
dynamic_fields: [{table_calculation: total_cost_change, label: Total Cost Change,
expression: "${fact.total_cost} - ${last_fact.total_cost}", value_format: !!null '',
value_format_name: usd_0, _kind_hint: measure, _type_hint: number}, {table_calculation: total_conversion_change,
label: Total Conversion Change, expression: "${fact.total_conversions} - ${last_fact.total_conversions}",
value_format: !!null '', value_format_name: decimal_0, _kind_hint: measure,
_type_hint: number}, {table_calculation: cost_per_conversion_percent_change,
label: Cost Per Conversion Percent Change, expression: "(${fact.average_cost_per_conversion}\
\ - ${last_fact.average_cost_per_conversion}) / ${last_fact.average_cost_per_conversion}",
value_format: !!null '', value_format_name: percent_0, _kind_hint: measure,
_type_hint: number}, {table_calculation: cost_per_click_percent_change, label: Cost
Per Click Percent Change, expression: "(${fact.average_cost_per_click} -\
\ ${last_fact.average_cost_per_click}) / ${last_fact.average_cost_per_click}",
value_format: !!null '', value_format_name: percent_0, _kind_hint: measure,
_type_hint: number}, {table_calculation: conversion_rate_percent_change, label: Conversion
Rate Percent Change, expression: "(${fact.average_conversion_rate} - ${last_fact.average_conversion_rate})\
\ / ${last_fact.average_conversion_rate}", value_format: !!null '', value_format_name: percent_0,
_kind_hint: measure, _type_hint: number}, {table_calculation: click_through_rate_percent_change,
label: Click Through Rate Percent Change, expression: "(${fact.average_click_rate}\
\ - ${last_fact.average_click_rate}) / ${last_fact.average_click_rate}",
value_format: !!null '', value_format_name: percent_0, _kind_hint: measure,
_type_hint: number}]
query_timezone: America/Los_Angeles
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: true
comparison_type: change
comparison_reverse_colors: true
show_comparison_label: false
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
hidden_fields: [fact.total_cost, last_fact.total_cost, fact.total_conversions,
last_fact.total_conversions, last_fact.average_cost_per_conversion, fact.average_cost_per_conversion,
fact.average_conversion_rate, last_fact.average_conversion_rate, fact.average_click_rate,
last_fact.average_click_rate, last_fact.average_cost_per_click, click_through_rate_percent_change,
conversion_rate_percent_change, cost_per_conversion_percent_change, total_conversion_change,
total_cost_change]
single_value_title: ''
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 16
col: 9
width: 5
height: 3
- title: Spend To Date
name: Spend To Date
model: block_google_ads_transfer
explore: period_fact
type: looker_area
fields: [fact.date_day_of_period, fact.total_cost, fact.cumulative_spend, last_fact.total_cost,
last_fact.cumulative_spend]
sorts: [fact.date_day_of_period]
limit: 500
column_limit: 50
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
y_axes: [{label: '', orientation: left, series: [{axisId: fact.cumulative_spend,
id: fact.cumulative_spend, name: This Period}], showLabels: false, showValues: false,
unpinAxis: false, tickDensity: default, type: linear}, {label: '', orientation: left,
series: [{axisId: last_fact.cumulative_spend, id: last_fact.cumulative_spend,
name: Prior Period}], showLabels: false, showValues: true, unpinAxis: false,
tickDensity: default, type: linear}]
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
limit_displayed_rows: false
legend_position: center
colors: ["#4bb86a", "#8fe4a7", "#6e98f9", "#8ac8ca", "#d06180", "#dc9d4f", "#7869df",
"#a4a6a9", "#a6b7ff", "#afe8fd", "#ea9895", "#f1e582"]
series_types: {}
point_style: none
series_colors: {}
series_labels:
fact.total_cost: Spend
show_value_labels: false
label_density: 1
x_axis_scale: auto
y_axis_combined: true
reference_lines: []
show_null_points: false
interpolation: linear
discontinuous_nulls: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
ordering: none
show_null_labels: false
label: Average Cost per Conversion
leftAxisLabelVisible: false
leftAxisLabel: ''
rightAxisLabelVisible: false
rightAxisLabel: ''
barColors: [red, blue]
smoothedBars: false
orientation: automatic
labelPosition: left
percentType: total
percentPosition: inline
valuePosition: right
labelColorEnabled: false
labelColor: "#FFF"
show_dropoff: false
focus_on_hover: false
hidden_fields: [fact.total_cost, last_fact.total_cost]
column_group_spacing_ratio: 0
column_spacing_ratio: 0
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 3
col: 0
width: 9
height: 10
- title: Funnel
name: Funnel
model: block_google_ads_transfer
explore: period_fact
type: looker_column
fields: [fact.total_impressions, fact.total_clicks, fact.total_conversions, fact.date_period]
sorts: [fact.date_period desc]
limit: 1
column_limit: 50
query_timezone: America/Los_Angeles
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
y_axes: [{label: '', orientation: left, series: [{axisId: fact.total_impressions,
id: fact.total_impressions, name: Impressions}, {axisId: fact.total_clicks,
id: fact.total_clicks, name: Clicks}, {axisId: fact.total_conversions,
id: fact.total_conversions, name: Conversions}], showLabels: true, showValues: true,
maxValue: !!null '', minValue: !!null '', valueFormat: !!null '', unpinAxis: false,
tickDensity: default, tickDensityCustom: 5, type: log}]
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: false
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
trellis: ''
stacking: ''
limit_displayed_rows: false
legend_position: center
colors: ["#d06180", "#a4a6a9", "#7869df", "#6e98f9", "#dc9d4f", "#4bb86a", "#8ac8ca",
"#a6b7ff", "#afe8fd", "#ea9895", "#f1e582"]
series_types: {}
point_style: none
series_colors: {}
show_value_labels: false
label_density: 25
x_axis_scale: auto
y_axis_combined: true
ordering: none
show_null_labels: false
show_dropoff: true
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
hidden_fields: [fact.date_period]
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: true
comparison_type: change
comparison_reverse_colors: false
show_comparison_label: false
single_value_title: Conversion Rate
comparison_label: ''
listen:
Account: customer.account_descriptive_name
Campaign: campaign.name
Ad Group: ad_group.ad_group_name
Period: fact.period
Period Latest: fact.date_period_latest
row: 13
col: 0
width: 9
height: 6