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index.Rmd
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index.Rmd
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---
title: "R for Marketing Analytics"
author: ["Jeffrey Boichuk", "Steven Mortimer"]
url: 'https\://jeffboichuk.github.io/r4ma'
knit: "bookdown::render_book"
site: bookdown::bookdown_site
output: bookdown::gitbook
documentclass: book
bibliography: [book.bib, packages.bib]
biblio-style: apalike
link-citations: yes
colorlinks: yes
lot: yes
lof: yes
fontsize: 12pt
monofont: "Source Code Pro"
monofontoptions: "Scale=0.7"
github-repo: jeffboichuk/r4ma
description: "This is a minimal example of using the bookdown package to write a book. The output format for this example is bookdown::gitbook."
---
```{r setup, include=FALSE}
options(
htmltools.dir.version = FALSE, formatR.indent = 2,
width = 55, digits = 4, warnPartialMatchAttr = FALSE, warnPartialMatchDollar = FALSE
)
local({
r = getOption('repos')
if (!length(r) || identical(unname(r['CRAN']), '@CRAN@'))
r['CRAN'] = 'https://cran.rstudio.com'
options(repos = r)
})
lapply(c('DT', 'citr', 'formatR', 'svglite'), function(pkg) {
if (system.file(package = pkg) == '') install.packages(pkg)
})
```
# Welcome {-}
In this book we'll cover how to perform quantitative marketing using the R programming language.
Whether you are a student searching for real world examples of quantitative marketing or
you are a seasoned marketing analyst looking for new methods or ideas to implement at
your place of work this is the book for you. First, we'll cover how to intelligently
approach a problem. Second, we'll go into detail on how to implement a solution using
the R programming language. Lastly, we will discuss how to influence marketing decisions
via effective methods and communication.
***
![Creative Commons License](images/by-nc-sa.png)
This work is licensed under a [Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License](http://creativecommons.org/licenses/by-nc-sa/4.0/).