A pitch deck (also known as a slide deck) is a business slideshow presentation, and this page provides a quick start for creating your own pitch deck.
- What is a pitch deck a.k.a. slide deck?
- SixArm.com pitch deck with 6 slides (informal)
- SixArm.com pitch deck with 12 slides (formal)
- Links to more
Pitch deck advice by teams:
- Pitch deck advice by Atrium
- Pitch deck advice by YCombinator
- Pitch deck advice by Twine
- Pitch your startup - advice from Stripe
- Pitch checklist by David Teten
- Seven questions by Peter Thiel
What is a pitch deck a.k.a. slide deck?
A pitch deck is a business slideshow presentation.
It summarizes the business idea of a startup company, and the business model, team, goals, needs, and more.
A carefully crafted pitch deck is a fundraising fundamental, and is often requested by investors prior to a company’s pitch presentation.
The SixArm.com pitch deck is a quick start. When you create the pitch deck, you can use it as a start to expand your deck into a formal investor pitch deck (described in the next section).
SixArm.com pitch deck with 6 slides (informal)
Slide 1: Vision
Can you write a simple summary of your idea and its value to the user?
Slide 2: Reason
What broad problem are you solving, and what is a specific relatable example?
Slide 3: People
Who are you focusing on helping, and how do you reach them?
Slide 4: Context
How does your idea fit among any related ideas, products, services, etc.?
Slide 5: Proof
How do you demonstrate that your idea is worthwhile to try?
Slide 6: Needs
What do you need to succeed, such as teammates, partnerships, investments, etc.?
SixArm.com pitch deck with 12 slides (formal)
Slide 1: Vision
- One sentence overview of your business.
- Emphasize the value that your business provides.
- Keep it short and simple.
Slide 2: Problem
- Talk about the problem you are solving.
- Tell a relatable story when you are defining the problem.
- The more you can make the problem as real as possible, the more your investors will understand your business and your goals.
Slide 3: Target
- Talk about your ideal users.
- Who are they?
- What do they need?
- Where are they?
- When do they need your idea?
- How many are there?
- Why are they your target users?
Slide 4: Solution
- Describe how customers use your product/service.
- How does it address the problem that you presented on slide 2?
- Use pictures and stories when you describe your solution.
Slide 5: Revenue
- What do you charge?
- Who pays the bills?
- Describe the competitive landscape.
- How does your pricing fit into the larger market?
Slide 6: Validation
- Talk about any proof you have that validates your problem, target, solution, and revenue.
- What have you achieved, such as milestones or goals?
- What are your next steps to validate your plan?
- Investors want to see proof points because these reduce risk.
Slide 7: Marketing
- Talk about how you plan to get customers’ attention.
- Show you have a solid grasp of how you will reach your target market and what sales channels you plan on using.
- Investors know finding and winning customers can sometimes be the biggest challenge for a startup.
- If your sales and marketing is different than your competitors, then highlight the differences.
Slide 8: Team
- Talk about your team.
- Why are these the right people to build this company?
- What experience do you have that others don’t?
- Highlight the key team members, their previous accomplishments, and key expertise they bring to the table.
- If you don’t have a complete team yet, then identify the key positions that you still need to fill, and also why those positions are critical to company growth.
Slide 9: Financials
- Show your sales forecast, profit and loss statement, and cash flow forecast for 3 years.
- Do not show in-depth spreadsheets because these are difficult to read in a presentation format.
- Limit yourself to charts that show sales, total customers, total expenses, and profits.
- Prepare to discuss any underlying assumptions that you’ve made to arrive at your sales goals and what your key expense drivers are.
- Be realistic.
- If you can explain your growth based on traction you already have or compared to similar company in a related industry, that is extremely useful.
Slide 10: Competition
- Describe how you fit into the competitive landscape.
- Why will customers choose you?
- How are you different than the competitors and the alternatives?
- What key advantages do you have over the competition?
- Is there any "secret sauce" that you have and others don’t?
- Is there any "moat" for acquisition and/or retention?
- Are there any "network effects" for you or the competition?
Slide 11: Partnerships
- Talk about any strategic partnerships that are critical to success.
- For example do you have any key intellectual property licensing partnership?
- Do you have any key distribution partnerships?
- How does your success rely on these types of partnerships?
Slide 12: Investment
- Ask for the money.
- Why do you need the amount of money you are requesting?
- What is your plan for using the money?
Links to more
- Shawn Carolan and Menlo Ventures
- Fred Wilson and AVC
- Stuart Logan and Twine
- Patrick McKenzie and Stripe