Kedro Experiment Tracking Product Marketing Strategy

[NeroOkwa]

Context

This captures all the product marketing activities to promote and encourage awareness and adoption of Kedro Experiment Tracking.

This includes updating the documentation, preparing a blog post, presentation, and webinar, and distributing the content beyond the existing Kedro slack organisation.

Goal

The goal is to increase adoption of kedro experiment tracking, and Kedro-Viz, especially Kedro-Viz/Kedro users by 30%.

Target audience

This is targeted to (DS, DE, and low tech)users with a 2 prong approach:

1. Marketing to kedro users to use kedro-viz
2. Marketing to non-kedro users to use kedro/kedro-viz

Content

This would include:

• What is experiment tracking?
• Why Kedro implemented experiment tracking?
• Why would you choose to use experiment tracking in Kedro vs other tools?
• What features are in experiment tracking for Kedro?
• How did we get to this version of experiment tracking? (user testing process)
• What's the future of this feature?

This content would then be repurposed for different forms and mediums.

Plan/Checklist

Admin:

• Create Github issues to track product marketing strategy and sub-activities - blog post e.t.c.
• Metrics - Determine success metrics for product marketing, and feature adoption

Key Activities:

• Update Kedro-Viz docs #2144 and spaceflight tutorial
• Write and publish blog article - #1227 - To address all the questions in the content section: Why Kedro implemented experiment tracking?
• Video - Present and record a video walkthrough on kedro experiment tracking (especially for existing users of experiment tracking and user interview/testing participants) - Create a video walkthrough of Kedro-Viz #45 - To demo the features in Kedro experiment tracking
• Presentation - Create a deck for Kedro Experiment Tracking  #46 - prepare a presentation for internal & external audiences on kedro experiment tracking
• Do a google search on experiment tracking, to benchmark other related content for messaging and positioning
• Explore other channels beyond Slack, to reach users
• Create a set of content that compares experiment tracking in Kedro to the 3 (or 5) most likely "competitors". This content could be video scripts (to film at a later stage) or just text to publish as potential blog posts or other content marketing.

[stichbury]

This is nice! I would add to your list of Key Activities

• Create a set of content that compares experiment tracking in Kedro to the 3 (or 5) most likely "competitors". This content could be video scripts (to film at a later stage) or just text to publish as potential blog posts or other content marketing.

I'd also tie back the list you have added to the "Content" section with the activities list. So make it clear which task answers which of the content requirements.

[tynandebold]

Closing this, as we've done the majority of the work and won't action the last remaining to-do item.

[NeroOkwa]

Here is the video for experiment tracking:
https://www.youtube.com/watch?v=1DxhyaQdXlE&list=PL-JJgymPjK5LGabSvwQnBGX_sIo8n6w6U&index=3&t=6s