updat landing pages

blog/index.html

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 title: API Evangelist Blog
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-<h1>API Evangelist Blog</h1>
+<h1 class="title">API Evangelist Blog</h1>
 
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consume/index.html

@@ -4,8 +4,10 @@
 ---
 
 <h1 class="title">Consume APIs</h1>
+
 <p>API Evangelist has always been about the business of APIs. But as the API universe expands, I'm seeing a need to start expanding how I provide access to information. So I'd like to introduce some areas of information and resources dedicated to consuming APIs.</p>
-<p><span>These areas are in constant flux, but I try to keep these doorways to my research reflecting what you are looking for when looking to learn about discovering, integration and managing your applications that depend on APIs.</span></p>  
+
+<p>These areas are in constant flux, but I try to keep these doorways to my research reflecting what you are looking for when looking to learn about discovering, integration and managing your applications that depend on a growing number of APIs.</p>
 
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@@ -56,4 +58,4 @@ <h1 class="title">Consume APIs</h1>
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-<p>API consumption is tightly woven with API deployment. &nbsp;It is hard to separate the two. &nbsp;There are many areas that overlap in my research on API deployment or consumption, so make sure and check out the <a title="API Deployment" href="../../deploy/">API deployment</a> section as it evolves as well as the API&nbsp;<a title="Trends" href="../../trends/">trends</a>,&nbsp;<a title="opportunities" href="../../opportunities/">opportunities</a>&nbsp;and<a href="../../priorities/">priorities</a>&nbsp;area for specific approaches to APIs in the wild.</p>
+<p>Providing APIs is tightly woven with API consumption. It is hard to separate the two. There are many areas that overlap in my research in <a href="http://apievangelist.com/provide/" target="_blank">providing APIs</a> or <a href="http://apievangelist.com/consume/" target="_blank">consuming APIs</a>, so make sure and check out the API consumption section as it evolves as well as the <a href="http://apievangelist.com/trends/" target="_blank">API trends</a>, <a href="http://apievangelist.com/opportunities/" target="_blank">API opportunities</a> and <a href="http://apievangelist.com/priorities/" target="_blank">API priorities</a> area for specific approaches to APIs in the wild.</p>

index.html

@@ -4,7 +4,7 @@
 overview: true
 ---
 
-<p><strong>What is an API?</strong></p>
+<h1 class="title">What is An API?</h1>
 <p><img src="http://kinlane-productions.s3.amazonaws.com/api-evangelist/Tag-Cloud-REST-URL.png" alt="" width="350" align="right" /></p>
 <p>An API -- Application Programming Interface -- at its most basic level, allows your product or service to talk to other products or services. In this way, an API allows you to open up data and functionality to other developers and to other businesses. It is increasingly the way in which companies exchange data and services, both internally and externally.</p>
 <p><strong>What are APIs used for?</strong></p>

opportunities/index.html

@@ -4,7 +4,10 @@
 ---
 
 <h1 class="title">Opportunities</h1>
-<p>Web APIs are transforming many industries.  But there are a few areas I'm seeing huge opportunities for APIs to disrupt, change and escalate the speed at which technology can transform individual business sectors.</p>    
+
+<p>Web APIs are transforming many industries. But there are a few areas I'm seeing huge opportunities for APIs to make a serious impact or are already being applied in innovating ways.</p> 
+
+<p>Many of these opportunities are emerging under what is known as the Internet of Things, which is the next evolution of Internet connectivity being applied to everyday physical objects, but also have huge opportunity to impact our lives.</p>
 
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     <tr>
@@ -60,4 +63,6 @@ <h1 class="title">Opportunities</h1>
     </tr>                                                                                                               
 </table>        
 
-<p>These are just a handful of the API opportunities I'm watching. &nbsp;I'll be rolling out other sections for opportunities in the future. &nbsp;If you see an API opportunity in the space you think I should be focusing on, please let me know.</p>
+<p>While the Internet of Things is a fast moving space, not everything is positive. There is a lot of unexplored territory when it comes to connecting common objects in our lives to the Internet.  I watch these opportunities to help identify both the positive and negative, in hopes of making the most of these opportunities.</p>  
+
+<p>These are just a handful of the API opportunities I'm watching.  I'll be rolling out other sections in the future.  If you see an API area in the space you think I should be focusing on, please let me know.</p>

priorities/index.html

@@ -4,8 +4,10 @@
 ---
 
 <h1 class="title">Priorities</h1>
-<p>I spend a lot of time on API Evangelist getting excited about APIs. Going on three years, I'm getting a little more hardened in my view on what is "good" in the API space. Along with that evolution, I'm getting my priorities in order.</p>
-<p>While I may get excited about cloud computing APIs or quantified self APIs, there are other areas I think are straight up priorities--ones that we can't ignore. To support this I'm launching several research projects into areas I have labeled as API priorities:</p>    
+
+<p>I spend a lot of time on API Evangelist getting excited about APIs. Going on three years, I'm getting a little more hardened in my view on what is "good" in the API space. Along with that evolution, I'm working hard to get my priorities in order.</p>
+
+<p>While I may get excited about cloud computing APIs or quantified self APIs, there are other areas I think are straight-up priorities--ones that as a global society, we can't ignore. To support this approach, I've launched several research projects into areas I have labeled as API priorities.</p>
 
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@@ -76,7 +78,6 @@ <h1 class="title">Priorities</h1>
     </tr>   
 </table>    
 
-<p>These represent areas I'm actively doing research in, looking for the best APIs, tools, services, building blocks and news while also generating as much analysis and white papers as I can to help define what is going on.</p>
+<p>These priorities represent areas I'm actively doing research in, looking for the best APIs, tools, services, building blocks and news while also generating as much analysis and white papers as I can to help define what is going on.</p>
+
 <p>As with all of the API Evangelist network of research projects, everything is a work in progress and represents what I have time to dive into. If you see anything missing, or feel some priority areas are not represented, let me know.</p>
-<p>Thanks for pay attention!</p>
-<p>If you have any questions about this research, contact me at&nbsp;<a href="mailto:info@apievangelist.com">info@apievangelist.com</a>.</p>

provide/index.html

@@ -5,8 +5,9 @@
 
 <h1 class="title">Providing APIs</h1>
 
-<p>API Evangelist has always been about the business of APIs. But as the API universe expands, I'm seeing a need to start expanding how I provide access to information. So I'd like to introduce some areas of information and resources dedicated to deploying APIs.</p>
-<p>These areas are in constant flux, but I try to keep these doorways to my research reflecting what you are looking for when looking to learn about deploying APIs, as well as the latest trends in how the API savvy folks are evolving their own approaches to API deployment.</p>   
+<p>API Evangelist has always been about the business of APIs. But as the API universe expands, there seeing a need to start expanding how I provide access to information. I'm breaking off news, analysis, tools and services around API design and deployment into their own areas.</p>
+
+<p>These areas are in constant flux, but I try to keep these doorways to my research for newbies, looking to get into the API provider game, as well as the latest trends in how the API savvy folks are evolving their own approaches to designing, deploying and managing their APIs.</p>
 
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@@ -47,4 +48,4 @@ <h1 class="title">Providing APIs</h1>
     </tr>       
 </table>    
 
-<p>API deployment is tightly woven with API consumption. &nbsp;It is hard to separate the two. &nbsp;There are many areas that overlap in my research on API deployment or consumption, so make sure and check out the API consumption section as it evolves as well as the API <a title="Trends" href="../../trends/">trends</a>, <a title="opportunities" href="../../opportunities/">opportunities</a> and <a href="../../priorities/">priorities</a> area for specific approaches to APIs in the wild.</p>
+<p>Providing APIs is tightly woven with API consumption. It is hard to separate the two. There are many areas that overlap in my research in <a href="http://apievangelist.com/provide/" target="_blank">providing APIs</a> or <a href="http://apievangelist.com/consume/" target="_blank">consuming APIs</a>, so make sure and check out the API consumption section as it evolves as well as the <a href="http://apievangelist.com/trends/" target="_blank">API trends</a>, <a href="http://apievangelist.com/opportunities/" target="_blank">API opportunities</a> and <a href="http://apievangelist.com/priorities/" target="_blank">API priorities</a> area for specific approaches to APIs in the wild.</p>

trends/index.html

@@ -5,9 +5,10 @@
 
 <h1 class="title">Trends</h1>
 
-<p>When you spend a lot of time looking at the API space you start seeing new patterns of how APIs are being used in new and exciting ways.</p>
-<p>Its not the early days of API mashups, there are numerous new ways that API usage is evolving--further connecting the data and resources we need to build the next generation of web and mobile apps.</p>    
-
+<p>When you spend a lot of time looking at the API space you start seeing new patterns of how APIs are being used in new and exciting ways. I tag any interesting company that I find using APIs, and regularly checkin to see which tag areas are growing.</p>
+
+<p>Its not the early days of API mashups, there are numerous new ways that API usage is evolving--further connecting the data and resources we need to build the next generation of web and mobile apps.  These are some of the interesting approaches I'm currently seeing.</p>
+
 <table width="90%" align="center" cellpadding="10" cellspacing="2" style="padding-left: 75px;">
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         <td colspan="2"><hr /><td>
@@ -66,4 +67,8 @@ <h1 class="title">Trends</h1>
     </tr>               
 </table>    
 
-<p>These are just a handful of the API trends I'm watching. &nbsp;I'll be rolling out other sections for trends in the future. &nbsp;If you see a trend in the space you think I should be focusing on, please let me know.</p> 
+<p>These are just a handful of the API trends I'm watching.  I'll be rolling out other sections for trends in the future. There is a lot of overlap between some of these areas, you will find multiple providers in some areas.</p>
+
+<p>The goal of this API trends section is to track on emerging approaches to APIs, in hopes of moving them into other fixed areas, or maybe they won't go anywhere at all.  BaaS started here, and I recently moved it under the API consumption area.</p>
+
+<p>If you see a trend in the space you think I should be focusing on, please let me know.</p>