Sending feedback to GA through GTM

[eeeschwartz]

The ga-feedback idea on the roadmap is really interesting. If helpful, here's my writeup of how to send events to GA through GTM.

Steal/improve/ignore as needed :)

[laurenancona]

I love that you're writing about this. It's almost as if we're coming from opposite ends of the analytics implementation spectrum; the more I'm learning to code I understand so much of what's happening in the context of how I used to essentially construct Javascript via the Tag Manager UI, and it seems as if you're having the inverse experience. Thanks for this, I have some thoughts but want to reread later.

[eeeschwartz]

Definitely. And when plugging the ga-feedback widget into a site using GTM, I quickly realized that their submission approach needed to be adapted.

GTM's dataLayer object is a nice way to make extra data available to GTM beyond what's attached to the triggering element. In this case, it's a reasonable way to pull a value out of the form being submitted.

[laurenancona]

Ah, right. I spec'ed the idea pretty thoroughly in concept, but keep forgetting to do a trial run of implementing. It's the one feature we won't directly be using here at the city, which is why it's been stuck in Roadmap limbo for so long. I do have a few new smaller tags to add, like tracking phone call touch events from mobile clients, and some video play tracking.