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url-rewrite-configuration.md

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Configuring URL Rewrites

URL rewrites make it possible to make existing URLs more search engine friendly and also easier for humans to read. Enabling Web Server Apache Rewrites is part of the initial Commerce setup. Commerce routinely uses URL rewrites to remove the file name index.php that normally appears in the URL just after the root folder. When Web Server Rewrites are enabled, the system rewrites each URL to omit index.php. The rewrite removes words that convey nothing of value to search engines or customers, and has no impact on performance or site rank.

URL without Web Server Rewrite

http://www.yourdomain.com/magento/index.php/storeview/url-identifier

URL with Web Server Rewrite

http://www.yourdomain.com/magento/storeview/url-identifier

Configure URL rewrites

  1. On the Admin sidebar, go to Stores > Settings > Configuration.

  2. In the left panel where General is expanded, choose Web.

  3. Expand ![Expansion selector]({% link assets/icon-display-expand.png %}) the Search Engine Optimization section.

    ![General configuration - web search engine optimization]({% link configuration/general/assets/web-search-engine-optimization.png %}){: .zoom} [Search Engine Optimization]({% link configuration/general/web.md -%})

  4. Set Use Web Server Rewrites to your preference.

  5. When complete, click Save Config.

Canonical URLs

For SEO purposes, is a good idea that each of your web pages has only one, distinct URL.

If you have a single page accessible by multiple URLs, or different pages with similar content, Google sees these as duplicate versions of the same page. Google will choose one URL as the canonical version and crawl that, and all other URLs will be considered duplicate URLs and are crawled less often.

If you don't explicitly tell Google which URL is canonical, it will make the choice for you, or might consider them both of equal weight. This could lead to unwanted behavior, run the risk of an ineffective crawl budget and low distributed backlinks.

Depending on how you set up your website, there may be multiple versions of your site in Google's index, including:

https://www.example.com
https://www.example.com/
http://www.example.com
https://example.com
https://www.example.com/index.html

To specify a canonical page see Google Search Central documentation.