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Improve in-app documentation of linear attribution for conversions #21585

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4 tasks done
heurteph-ei opened this issue Nov 22, 2023 · 4 comments
Open
4 tasks done

Improve in-app documentation of linear attribution for conversions #21585

heurteph-ei opened this issue Nov 22, 2023 · 4 comments
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c: Documentation For issues related to in-app product help messages, or to the Matomo knowledge base. Enhancement For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc.

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@heurteph-ei
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What happened?

Source: https://forum.matomo.org/t/meaning-of-goals-by-pages-report/52485

When going to Goal > Any goal selected or the overview > Goals by Pages > Page URLs, the number of conversions is not an integer, whereas it should display the number of conversions per page...
Also, the total number of conversion cannot be reached versus the number of conversion by channel...

What should happen?

The number of conversions is not an integer, whereas it should display the number of conversions per page...
The sum of conversions by page should be equal to the sum of conversions by channel

How can this be reproduced?

https://demo.matomo.cloud/index.php?module=CoreHome&action=index&idSite=1&period=day&date=yesterday#?idSite=1&period=day&date=yesterday&category=Goals_Goals&subcategory=4
image
Whereas a total of 17 conversions should be displayed:
image

Matomo major version

Matomo 4

Matomo minor or patch Version

demo.matomo.cloud

PHP version

demo.matomo.cloud

Server operating system

demo.matomo.cloud

What browsers are you seeing the problem on?

No response

Computer operating system

Any

Relevant log output

No response

Validations

@heurteph-ei heurteph-ei added Potential Bug Something that might be a bug, but needs validation and confirmation it can be reproduced. To Triage An issue awaiting triage by a Matomo core team member labels Nov 22, 2023
@MatomoForumNotifications

This issue has been mentioned on Matomo forums. There might be relevant details there:

https://forum.matomo.org/t/meaning-of-goals-by-pages-report/52485/2

@Stan-vw
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Stan-vw commented Nov 23, 2023

This is intentional; linear attribution is being used to proportionally allocate the conversion to the pages involved. So if a visitor views page a, b, a and c before converting a goal then a = 0.50, b = 0.25, c = 0.25. For more detail check the specification in the original ticket.

Note that the numbers in your first screenshot do add up to 17.

I did have a look at this section of the report, and couldn't find this explanation near the table. Hence it might be worthwhile that we add this explanation to the information element.
Also I'm considering if all numbers should have the same about of decimals (e.g. 2.40 instead of 2.4) so it's easier to compare them or add them up.

@MatomoForumNotifications

This issue has been mentioned on Matomo forums. There might be relevant details there:

https://forum.matomo.org/t/goals-by-pages-on-matomo/50163/7

@bx80 bx80 added answered For when a question was asked and we referred to forum or answered it. Enhancement For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc. c: Documentation For issues related to in-app product help messages, or to the Matomo knowledge base. and removed Potential Bug Something that might be a bug, but needs validation and confirmation it can be reproduced. To Triage An issue awaiting triage by a Matomo core team member answered For when a question was asked and we referred to forum or answered it. labels Jan 11, 2024
@bx80 bx80 changed the title [Bug] Error in conversion by page URL calculation Improve in-app documentation of linear attribution for conversions Jan 11, 2024
@bx80
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bx80 commented Jan 11, 2024

I've renamed this issue to improve the in-app documentation so it's clearer why the conversions are shown as non-integers and will add it to the prioritization queue.

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Labels
c: Documentation For issues related to in-app product help messages, or to the Matomo knowledge base. Enhancement For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc.
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