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I am using the connector to create the full funnel from impression to behaviour on site. To evaluate ROAS through Facebooks own attribution as well as the attribution model used in Google Analytics (Scitylana raw data), it would be necessary to have the following columns added in the connector:
website conversions
website conversion value
Thanks!
The text was updated successfully, but these errors were encountered:
They obviously don't provide these columns, neith by pulling out "Facebook Ad Action Value" nor "Facebook Ad Actions" :-(
But this field would be very usefull: website_purchase_roas
I am using the connector to create the full funnel from impression to behaviour on site. To evaluate ROAS through Facebooks own attribution as well as the attribution model used in Google Analytics (Scitylana raw data), it would be necessary to have the following columns added in the connector:
Thanks!
The text was updated successfully, but these errors were encountered: