quinta.html

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title: Quinta das Relvinhas Branding
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			<img src="http://farm9.staticflickr.com/8448/7980812638_b3cc733929.jpg" width="100%" alt="Quinta das Relvinhas Pool">
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			<h1>Quinta das Relvinhas</h1>
			<p>The Quinta is a guest house set amongst the rolling hills of the Serra de Algarve in walking distance from Monchique. The house is an old villa counting as one of the oldest and proudest of the area.</p>

			<p>During summer the <a href="http://relvinhas.wordpress.com/category/quinta-das-relvinhas-branding/">Quinta das Relvinhas</a> offers a family all inclusive programm. During winter however the facilities are more or less vacant with the occasional walking group.</p>
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	<p class="relevance"><em>How can the Quinta promote itself to cater for greater varieties of activities?</em></p>
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		<img class="border" src="http://farm9.staticflickr.com/8040/7980809843_8da5e10106.jpg" width="100%" alt="Quinta Website: Before"/><p class="caption">Website: Before</p>
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		<h3>From holiday house to activity space</h3>
		<p>New potential activities and target groups include <em>group seminars and workhops</em> (art, painting, writing, knitting, coaching), <em>sport groups</em> (walking, surfing, climbing, cycling), <em>wellness groups</em> (meditation, yoga, relaxation, 3 element cooking, raw foods, forging, wild mushrooms), <em>event bookings</em> (wedding, teamwork, hackathons, seminars) and <em>individual bookings</em> (backpackers, hostel, lodging).</p>
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				<h3>Versatile Identity & touchpoints</h3>
				<p>A versatile identity and communication promoting what the house can be booked for. This website communication needs to be backed up by flyers and meeting potential groups.</p>
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			<img src="#"><p class="caption">Website and flyer identity: After</p>
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			<h3>Planning for Change</h3>
			<p>Blurb about each group having different demands on the space. Barriers to plan around. CoDesign workshop to communicate ideas, and create lists of change. Personas and their user journey. Feasibility and timing.</p>
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			<img src="http://farm9.staticflickr.com/8457/7886879084_79201ee129_n.jpg" width="100%" alt="Workshop with owners of Quinta das Relvinhas to develop the key words"/>
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			<h3>Personas and their service expectations</h3>
			<p>Blurb about each group having different demands on the space. Barriers to plan around. CoDesign workshop to communicate ideas, and create lists of change. Personas and their user journey. Feasibility and timing.</p>
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			<h3>Benchmarking</h3>
			<p>To explore the idea of turning it into a hostel during off peak, I conducted a hostel benchmarking research trip to Lisbon bringing back leaflets, pricing structures and interior ideas as suggestions for Frank, the owner of the quinta. <a href="http://relvinhas.files.wordpress.com/2011/11/lisbon_hostels_benchmarking.pdf">Read the full analysis PDF.</a></p>
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			<a href="http://relvinhas.wordpress.com/category/quinta-das-relvinhas-branding/"><img class="image-right video" src="http://farm9.staticflickr.com/8175/7886902994_f32c672b31_b.jpg" width="100%" alt="Photo of flyers of hostels and walking tours collected in Lisbon"></a>
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			<h3>Focus Groups and Guest Interviews</h3>
			<p>Blurb about each group having different demands on the space. Barriers to plan around. CoDesign workshop to communicate ideas, and create lists of change. Personas and their user journey. Feasibility and timing.</p>
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			<h3>Business Planning</h3>
			<p>Swat, strenghts, blub</p>
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			<h1>Achievements</h1>
			<p>Responses</p>
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		<p class="small">The Quinta das Relvinhas Branding is outcome of the <a href="Monchique.html">Monchique Sustainable Tourism</a> project.</p>

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