Vex MMM

Open source library for building Marketing Mix Models.

Built for my own consulting projects and www.vexpower.com.

If you're new to MMM, learn by doing it in GSheets first (link).

Feel free to use for commercial and non-commercial uses (MIT License).

Contact me to contribute! https://twitter.com/hammer_mt

Contributions Needed:

• Weibull Adstocks (example)
• Media Optimization (example)
• Bayesian Hierarchical Models (example)