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dvdeurse committed Mar 21, 2012
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Expand Up @@ -24,9 +24,18 @@

<section class="slide" id="title">
<h1>Applications make the Semantic Web happen</h1>
<img src="figures/semantic-web-logo.svg" width="300" height="300" alt="[Semantic Web logo]">
<p class="authors">Ruben Verborgh, Davy Van Deursen, Peter Lambert</p>
<p class="affiliation">Multimedia Lab – IBBT / ELIS, Ghent University</p>
<img src="figures/semantic-web-logo.svg" width="250" height="250" alt="[Semantic Web logo]">
<p class="authors">
<a href="mailto:ruben.verborgh@ugent.be">Ruben Verborgh</a>,
<a href="mailto:davy.vandeursen@ugent.be">Davy Van Deursen</a>,
<a href="mailto:peter.lambert@ugent.be">Peter Lambert</a>
</p>
<p class="affiliation"><a href="http://multimedialab.elis.ugent.be/" target="_blank">Multimedia Lab – IBBT / ELIS, Ghent University</a></p>
<p class="tiny right">
<a href="http://mmlab.github.com/Slides-Semantic-Web-Applications/" target="_blank">Watch on GitHub pages</a>.
<br>
<a href="https://github.com/mmlab/Slides-Semantic-Web-Applications" target="_blank">Fork on GitHub</a>.
</p>
</section>

<section class="slide" id="overview">
Expand All @@ -45,6 +54,7 @@ <h3><a href="#big-players">The big players</a></h3>
<p>Google and Facebook use semantics, too.</p>
</li>
</ul>
<img src="figures/semantic-web-logo.svg" width="200" height="200" alt="[Semantic Web logo]" class="background">
</section>

<section class="slide" id="mashups">
Expand Down Expand Up @@ -115,10 +125,32 @@ <h2>Smart queries</h2>
<ul>
<li>
<h3>How would you ask Google…</h3>
<ul>
<li>
<a href="https://www.google.com/search?q=movies%20by%20Peter%20Jackson" target="_blank">
…movies by Peter Jackson?
</a>
</li>
<li>
<a href="https://www.google.com/search?q=movies%20by%20Peter%20Jackson%20featuring%20Orlando%20Bloom" target="_blank">
…featuring Orlando Bloom?
</a>
</li>
<li>
<a href="https://www.google.com/search?q=movies%20by%20Peter%20Jackson%20featuring%20Orlando%20Bloom%20with%20release%20date" target="_blank">
…with release date?
</a>
</li>
</ul>
</li>
</ul>
<ul>
<li>
<h3>How can we ask Freebase…</h3>
<ul>
<li>
<a href="http://www.freebase.com/queryeditor/?q=%5B%7B%22id%22%3Anull%2C%22name%22%3Anull%2C%22%2Ffilm%2Ffilm%2Fdirected_by%22%3A%7B%22name%22%3A%22Peter%20Jackson%22%7D%7D%5D&amp;autorun=1" target="_blank">
…movies directed by Peter Jackson?
…movies by Peter Jackson?
</a>
</li>
<li>
Expand All @@ -134,9 +166,7 @@ <h3>How would you ask Google…</h3>
</ul>
</li>
</ul>
<figure class="right">
<img src="figures/peter-jackson.jpg" />
</figure>
<img src="figures/peter-jackson.jpg" width="250" class="background" />
</section>

<section class="slide" id="linked-data">
Expand Down Expand Up @@ -174,19 +204,19 @@ <h2>The big players</h2>
</section>

<section class="slide" id="schema.org">
<h2>Search engines launched <a href="http://schema.org/" target="_blank">schema.org</a></h2>
<h2>Search engines launch <a href="http://schema.org/" target="_blank">schema.org</a></h2>
<ul>
<li>
<h3>Who?</h3>
<p>A joint effort by Google, Bing (Microsoft), and Yahoo!</p>
<p>A joint effort by Google, Bing, and Yahoo!</p>
</li>
<li>
<h3>What?</h3>
<p>A schema that describes what webpages are about</p>
<p>A schema describing what webpages are about</p>
</li>
<li>
<h3>Why?</h3>
<p>Allows you to express the <em>meaning</em> of your content</p>
<p>To express the <em>meaning</em> of your content</p>
</li>
<li>
<h3>How?</h3>
Expand All @@ -196,32 +226,29 @@ <h3>How?</h3>
</section>

<section class="slide" id="schema.org-search-results">
<h2>Schema.org enhances Web search results</h2>
<figure class="right">
<a href="https://www.google.be/search?aq=f&amp;ix=seb&amp;sourceid=chrome&amp;ie=UTF-8&amp;q=quick+pot+roast+recipe" target="_blank">
<img src="figures/snippets1.png" width="450" alt="Google Rich Snippets example"/>
</a>
</figure>
<h2>Schema.org enhances search results</h2>
<p class="clear"><em>with varying degrees of intelligence</em></p>
<ul>
<li><h3><a href="http://developer.yahoo.com/searchmonkey/siteowner.html" target="_blank">Yahoo! SearchMonkey</a></h3></li>
<li><h3><a href="http://support.google.com/webmasters/bin/answer.py?hl=en&amp;answer=99170" target="_blank">Google Rich Snippets</a></h3></li>
<li><h3><a href="http://searchenginewatch.com/article/2049973/Bing-Adds-Tiles-to-Search-Results" target="_blank">Bing Tiles</a></h3></li>
</ul>
<img src="figures/snippets1.png" width="400" alt="Google Rich Snippets example" class="background" />
</section>

<section class="slide" id="schema.org-domain-specific">
<h2>Schema.org powers search engines</h2>
<p class="right">(<em>mostly domain-specific</em>)</p>
<ul>
<li><h3><a href="http://www.google.com/landing/recipes/" target="_blank">recipe search</a></h3></li>
<li><h3><a href="http://www.google.com/shopping" target="_blank">product search</a></h3></li>
<li><h3><a href="http://video.search.yahoo.com/" target="_blank">video search</a></h3></li>
</ul>
<figure>
<p class="clear"><em>currently mostly domain-specific</em></p>
<figure class="right">
<a href="https://www.google.com/#q=macaroni&amp;tbm=rcp" target="_blank">
<img src="figures/google-recipes.png" alt="Google Recipes example"/>
<img src="figures/google-recipes.png" width="600" alt="Google Recipes example"/>
</a>
</figure>
<ul>
<li><h3><a href="http://www.google.com/landing/recipes/" target="_blank">recipes</a></h3></li>
<li><h3><a href="http://www.google.com/shopping" target="_blank">products</a></h3></li>
<li><h3><a href="http://video.search.yahoo.com/" target="_blank">video</a></h3></li>
</ul>
</section>

<section class="slide" id="evolving-search">
Expand Down Expand Up @@ -251,10 +278,32 @@ <h4>response contains <strong>attributes</strong></h4>
<li><em>&hellip;</em></li>
</ul>
</li>
<li><h4>provides <strong>answers</strong> in addition to pages</h4></li>
<li><h4>provides <strong>answers</strong> and pages</h4></li>
</ul>
</li>
</ul>
<img src="figures/google-singhal.jpg" class="background" height="320">
</section>

<section class="slide" id="build-your-own">
<h2>Build your Semantic Web app today</h2>
<ul>
<li>
<h3>Start with mashups</h3>
<ul>
<li><a href="http://www.freebase.com/apps/" target="_blank">Freebase apps</a></li>
</ul>
</li>
<li>
<h3>Create real-world apps</h3>
<ul>
<li><a href="https://github.com/antoniogarrote/rdfstore-js" target="_blank">JavaScript</a> (browser <em>and</em> node.js)</li>
<li><a href="http://incubator.apache.org/jena/tutorials/rdf_api.html" target="_blank">Java</a></li>
<li><a href="http://semanticweb.org/wiki/Getting_data_from_the_Semantic_Web_(Ruby)" target="_blank">Ruby</a></li>
</ul>
</li>
</ul>
<img class="background" src="figures/apps.jpg" width="400">
</section>

<a href="#" class="deck-prev-link" title="Previous">&#8592;</a>
Expand All @@ -267,6 +316,6 @@ <h4>response contains <strong>attributes</strong></h4>
<script src="deck.js/core/deck.core.js"></script>
<script src="deck.js/extensions/hash/deck.hash.js"></script>
<script src="deck.js/extensions/navigation/deck.navigation.js"></script>
<script>$(function(){$.deck('.slide');});</script>
<script>$(function(){$.deck($('.slide').wrapInner('<div class="outer"><div class="inner">'));});</script>
</body>
</html>

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