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code.gs
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code.gs
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"use strict" // For debuging purpose
let ss = SpreadsheetApp.getActiveSpreadsheet();
const inputSheet = ss.getSheetByName("Input");
// Output seeht
let outputSheetName = inputSheet.getRange("E5").getValue();
let outputSheet = ss.getSheetByName(outputSheetName);
// Phrase len
let pharseLen = inputSheet.getRange("E2").getValue();
// Custom menu
function onOpen() {
let ui = SpreadsheetApp.getUi();
ui.createMenu("Analyzing GSC data")
.addItem("Make magic 🥳", "QUERYANALYZER")
.addToUi();
}
// Convert input sheet data to objects
function converter(inputDataSheet) {
let data = [];
for (let i = 2;; i++) {
if (inputDataSheet.getRange(`A${i}`).getValue() == 0) break;
data[i - 2] = {
query: inputDataSheet.getRange(`A${i}`).getValue(),
click: inputDataSheet.getRange(`B${i}`).getValue(),
impr: inputDataSheet.getRange(`C${i}`).getValue()
};
}
return data;
}
let inputData = converter(inputSheet);
function queryToNWords(queries, n) {
let phrases = [];
let queriesArr = queries.map(e => e.query);
for (let i = 0; i < queriesArr.length; i++) {
let words = [];
words.push(queriesArr[i].split(" "));
words = words.flat();
if (n === 1) {
phrases.push(words);
} else if (words.length === n) {
phrases.push(words.join(" "));
} else if (words.length > n) {
for (let t = 0; t < words.length - n; t++) {
let phrase = "";
for (let z = 0; z < n; z++) {
phrase += words[t + z] + " ";
}
phrases.push(phrase.trim());
}
}
}
return phrases.flat();
}
// A for loop getting different queries length base on input "phrase length" value
function phrase(queries, len) {
let phrases = [];
for (let i = 1; i <= len; i++) {
phrases.push(queryToNWords(queries, i));
}
return phrases.flat();
}
let words = phrase(inputData, pharseLen);
// Finding word occurrence in queries, and getting impr and click data of it
function wordsRepetition(words) {
let uniqueWords = [...new Set(words)];
let wordRepetition = [];
// Finding how many times each word repeat in quaries
function frequency(word) {
let counter = 0;
for (let i = 0; i < words.length; i++) {
if (words[i] === word) counter++;
}
return counter;
}
// Calculate impr/click of the word
function imprOrClick(type, word) {
let value = 0;
for (let i = 0; i < inputData.length; i++) {
if (inputData[i].query.includes(word) === true) value += inputData[i][type];
}
return value;
}
// Calculate total impr/click of the URL
function totalImprOrClick(type) {
let value = 0;
for (let i = 0; i < inputData.length; i++) {
value += inputData[i][type];
}
return value;
}
let totalImpr = totalImprOrClick("impr");
let totalClick = totalImprOrClick("click");
let inputDataLen = inputData.length;
for (let i = 0; i < uniqueWords.length; i++) {
wordRepetition[i] = {
word: uniqueWords[i],
weight: (frequency(uniqueWords[i]) * imprOrClick("impr", uniqueWords[i]) * Math.pow(uniqueWords[i].length, 2)),
freq: frequency(uniqueWords[i]),
freqPercent: frequency(uniqueWords[i]) / inputDataLen,
impr: imprOrClick("impr", uniqueWords[i]),
imprPercent: imprOrClick("impr", uniqueWords[i]) / totalImpr,
click: imprOrClick("click", uniqueWords[i]),
clickPercent: imprOrClick("click", uniqueWords[i]) / totalClick,
wordsInPhrase: uniqueWords[i].split(" ").length
}
}
function weightSum(arr) {
let sum = 0;
for (let i = 0; i < arr.length; i++) {
sum += arr[i]["weight"];
}
return sum;
}
let totalWeight = weightSum(wordRepetition);
for (let i = 0; i < wordRepetition.length; i++) {
wordRepetition[i]["weightPercent"] = wordRepetition[i]["weight"] / totalWeight;
}
return wordRepetition;
}
// Sorting queries based on their weight
let uniqueWords = wordsRepetition(words).sort((a, b) => {
return b.weightPercent - a.weightPercent;
});;
// Creating an array for write in a xlsx file (Sheet)
function arrayMaker(arr) {
let array = [];
for (let i = 0; i < arr.length; i++) {
let e = arr[i];
array[i] = [e.word, e.weight, e.weightPercent, e.freq, e.freqPercent, e.impr, e.imprPercent, e.click, e.clickPercent, e.wordsInPhrase];
}
return array;
}
// Output data
let ws_data = arrayMaker(uniqueWords);
// Magic maker function
function QUERYANALYZER() {
outputSheet.getRange(2, 1, uniqueWords.length, 10).setValues(ws_data);
}