data_asset_type.go

package native

// 7.4  Data Asset Types
//
// Below is a list of common asset element types of native advertising at the time of writing this spec.
// This list is non-exhaustive and intended to be extended by the buyers and sellers as the format evolves.
//
// An implementing exchange may not support all asset variants or introduce new ones unique to that system.
type DataAssetType int64

const (
	// Type ID:
	//   1
	// Name:
	//   sponsored
	// Description:
	//   Sponsored By message where response should contain the brand name of the sponsor.
	// Format:
	//   text
	// Recommendations:
	//   Required. Max 25 or longer
	DataAssetTypeSponsored DataAssetType = 1

	// Type ID:
	//   2
	// Name:
	//   desc
	// Description:
	//   Descriptive text associated with the product or service being advertised.
	//   Longer length of text in response may be truncated or ellipsed by th exchange.
	// Format:
	//   text
	// Recommendations:
	//   Recommended. Max 140 or longer.
	DataAssetTypeDesc DataAssetType = 2

	// Type ID:
	//   3
	// Name:
	//   rating
	// Description:
	//   Rating of the product being offered to the user.
	//   For example an app’s rating in an app store from 0-5.
	// Format:
	//   number formatted as string
	// Recommendations:
	//   Optional. 0-5 integer formatted as string.
	DataAssetTypeRating DataAssetType = 3

	// Type ID:
	//   4
	// Name:
	//   likes
	// Description:
	//   Number of social ratings or “likes” of the product being offered to the user.
	// Format:
	//   number formatted as string
	DataAssetTypeLikes DataAssetType = 4

	// Type ID:
	//   5
	// Name:
	//   downloads
	// Description:
	//   Number downloads/installs of this product
	// Format:
	//   number formatted as string
	DataAssetTypeDownloads DataAssetType = 5

	// Type ID:
	//   6
	// Name:
	//   price
	// Description:
	//   Price for product / app / in-app purchase.
	//   Value should include currency symbol in localised format.
	// Format:
	//   number formatted as string
	DataAssetTypePrice DataAssetType = 6

	// Type ID:
	//   7
	// Name:
	//   saleprice
	// Description:
	//   Sale price that can be used together with price to indicate a discounted price compared to a regular price.
	//   Value should include currency symbol in localised format.
	// Format:
	//   number formatted as string
	DataAssetTypeSalePrice DataAssetType = 7

	// Type ID:
	//   8
	// Name:
	//   phone
	// Description:
	//   Phone number formatted
	// Format:
	//   string
	DataAssetTypePhone DataAssetType = 8

	// Type ID:
	//   9
	// Name:
	//   address
	// Description:
	//   Address
	// Format:
	//   text
	DataAssetTypeAddress DataAssetType = 9

	// Type ID:
	//   10
	// Name:
	//   desc2
	// Description:
	//   Additional descriptive text associated with the product or service being advertised
	// Format:
	//   text
	DataAssetTypeDesc2 DataAssetType = 10

	// Type ID:
	//   11
	// Name:
	//   displayurl
	// Description:
	//   Display URL for the text ad.
	//   To be used when sponsoring entity doesn’t own the content.
	//   IE sponsored by BRAND on SITE (where SITE is transmitted in this field).
	// Format:
	//   text
	DataAssetTypeDispayURL DataAssetType = 11

	// Type ID:
	//   12
	// Name:
	//   ctatext
	// Dewscription:
	//   CTA description - descriptive text describing a ‘call to action’ button for the destination URL.
	// Format:
	//   text
	// Recommendations:
	//   Optional. Max 15 or longer.
	DataAssetTypeCTAText DataAssetType = 12

	// Type ID:
	//   500+
	// Name:
	//   XXX
	// Description:
	//   Reserved for Exchange specific usage numbered above 500
	// Format:
	//   Unknown
)