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Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.
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Explore marketing channels like social media and email.
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Practice with hands-on training in Google Analytics and Ads.
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Design marketing materials using the Adobe suite.
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First Course : Digital Marketing Foundations
Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it's used, where it's been, and where it's headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand's online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress.
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Online Marketing
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Digital Marketing
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Marketing Strategy
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Second Course :Google Analytics Essential Training
Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once they get there. This course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals. Instructor Corey Koberg explains how to glean insights from the vast array of data available: from averages and segments to trends and context.
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Setting up an account
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Installing the Google Analytics tracking tag
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Working with essential reports
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Using annotations in analytics reports
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Graphing data over time
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Cleaning up data with inline filters
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Creating and applying persistent segments in reports
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Determining the location, demographics, and interests of your users
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Using acquisition reports to determine where your users are coming from
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Working with behavior reports
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Visualizing funnels with Goal Flow
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Setting up goals
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Web Analytics
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Google Analytics
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Third Course :SEO Foundations
Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and wondrous internet for the products and services they need. By leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results. This course is about mastering those fundamentals. Join instructor David Booth as he covers how to make improvements that boost your website's visibility on search engines, attracting the right kind of traffic to the right pages on your site.
Explore the basics of SEO, including how to read a results page and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.
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Define search engine optimization.
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Explore the fundamentals of reading search engine results pages.
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Examine the essentials of understanding keyword attributes.
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Break down the steps for optimizing the non-text components of a webpage.
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Recognize how search engines index context.
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Explore an overview of long-term content planning strategies and how they can help keep content on your site fresh.
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Define your website’s audience, topics, angle, and style when mapping out your long-term content.
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Identify the steps to take when building internal links within your website.
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Recognize how to analyze links in order to measure SEO effectiveness.
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Break down the necessary components for understanding local SEO.
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Search Engine Optimization (SEO)
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Web Content Optimization
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Google Analytics
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Fourth Course : Google Ads Essential Training
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore how Google Ads works and how it fits with what your business—and your customers—need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign's performance. Brad also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Plus, go beyond the basics with ad extensions—a feature which can increase your click-through rate by several percentage points.
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Online Advertising
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Pay Per Click (PPC)
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Google Ads
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Fifth Course : Content Marketing Foundations
A well-crafted content marketing strategy can greatly increase visibility of your brand, help build credibility, and create an enduring relationship with your audience. Expert marketing consultant Brian Honigman explains content marketing concepts and benefits, then explores a step-by-step approach for organizations of all sizes to succeed with this strategic marketing approach. Brian covers how to create a content plan, choose content types, and develop an editorial calendar. He then explores how to write, edit, and design content, as well as how to choose the right mix of content and curate it for maximum impact.
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What is content marketing?
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Creating a content strategy
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Selecting the right type of content
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Producing content
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Tips for successful storytelling
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Promoting with owned and shared media
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Promoting with earned and paid media
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Innovating with content
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Conveying thought leadership with content
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Content Planning
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Content Marketing
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Marketing Strategy
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Sixth Course : Social Media Marketing Foundations
Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the test of time will use these platforms to create fresh connections and build long-term loyalty. In this course, you can learn the basics of social media marketing. Instructor Brian Honigman—a top marketing consultant—explains why making an investment in social media can benefit your business. He shows how to define your audience and craft a social media strategy focused on your organization's goals. He also teaches you how to communicate effectively on leading social networks such as Facebook, Instagram, and Snapchat; drive results with paid ads; and measure your success.
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Developing a social media strategy
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Defining your audience
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Choosing the right channels
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Publishing best practices
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Building and maintaining a community
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Selling on social media
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Measuring activity
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Innovating with social media marketing
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Social Media Marketing
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Marketing Strategy
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Seventh Course : Marketing on Facebook
When your business is on Facebook, your reach is exponential. You can find new prospects and market directly to customers. This course helps you set up a Facebook account exclusively for business use and build out your page in a way that clearly identifies your brand. Instructor Megan Adams shows you how to create a page, build your audience, and create and share interesting and meaningful content. She also shows how to use advanced features, including events, stories, and Facebook Live. Plus, see how to promote your business and engage with your followers by leveraging Facebooks offers. The course wraps with tips for continuing to grow your business on Facebook, including using Facebook Insights to track the effectiveness of your page.
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Benefits of Facebook pages
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Creating a Facebook page
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Choosing a username
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Adding a call-to-action button
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Posting updates
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Inviting friends to like your page
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Creating Facebook events
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Streaming with Facebook Live
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Viewing Facebook Insights reports
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Facebook Marketing
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Social Media Marketing
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Eighth Course : Marketing on Instagram
Interested in marketing your product or service on Instagram? Join Anson Alexander as he acquaints you with key features and digital marketing strategies that can help you boost your sales and online presence using the popular social platform. Anson demonstrates how to use built-in Instagram tools for businesses, brainstorm content ideas, and develop a posting schedule based on the activity of your target market. He shares tips for creating engaging Instagram stories and reels, using hashtags and location tagging to aid discovery, and leveraging Instagram Insights to review statistics and metrics regarding your posts. Plus, he provides insider tips that can help you navigate the Instagram community like a pro, including how to deal with pesky bot accounts.
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Instagram Analytics
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Instagram Marketing
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Ninth Course : Social Media Marketing: Strategy and Optimization
Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin reviews the latest developments on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, and TikTok, so you understand how to position your brand correctly on each platform. Plus, learn how to turn strategy into action and create paid and organic content and stories that connect.
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Establishing your social media strategy
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Conducting a social media audit
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Analyzing your SWOT results
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Unique drivers for Facebook, Instagram, LinkedIn, and more
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Refining your content mix
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Optimizing paid, earned, shared and owned media
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Digital Marketing
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Social Media Marketing
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Tenth Course : Email and Newsletter Marketing Foundations
Many digital marketers consider email marketing to be an essential component of their company's marketing mix. To get your desired return on investment—and to ensure your company maintains a positive reputation—you have to do it right. In this course you can learn how to craft an email marketing campaign that works. Professional marketer and marketing trainer Megan Adams offers tips on building your email lists, choosing themes, creating effective messaging, building newsletters, and analyzing and optimizing your campaigns. The course features MailChimp, but the strategies apply to any email marketing service provider. By the end, you'll have a new tool to drive traffic to your website, engage new audiences, and grow your business.
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Recognize the purpose of email marketing.
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Recall the goal of a segmentation strategy.
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Determine the appropriate strategy for testing emails on mobile and desktop devices.
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Identify two metrics that can be used to understand which types of emails people interact with.
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Email Marketing
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Mobile Marketing
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Small Business Marketing
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Eleventh Course : Introduction to Graphic Design
Graphic design is a complex art. To become a graphic designer, you need to master many different skills and tools. This course covers the concepts and software that every designer needs to know and explains how they fit into a typical graphic design workflow. Instructor Tony Harmer introduces the creative process, including high-level concepts like layout, typography, and color. Then it's your chance to get hands-on, using Photoshop to creatively adjust, repair, and retouch the kinds of images used in graphic design projects. Tony then shows how to use Illustrator to build a custom logo and introduces important vector-drawing techniques. Last, he visits InDesign for an overview of the document layout and print preparation processes. By the end of the course, you'll have a better grasp of what graphic designers do and what you'll need to learn next. It's a great jumping off point for any graphic design career.
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The creative process
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Layout and composition
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Grids
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Typography
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Color
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Transforming images and assets in Photoshop
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Drawing logos in Illustrator
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Designing graphics and documents in InDesign
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Graphic
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Design
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Adobe Illustrator
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Adobe Photoshop
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Adobe InDesign
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Design Theory
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