A survey of 510 business leaders by Dun & Bradstreet revealed that
- Almost 20% executives offered too much credit to a customer and 15% failed to sign a new customer due to lack of information about them
- Nearly half said that their internal data is too siloed to make any sense out of them
- 26% stated that they doubt the accuracy of their Data
Given that customers are our most valuable assets, it is important to invest in breaking customer data silos and build accurate and consolidated customer data, enriching it with third party sources where possible.