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<title>Make your success a we or us. Include everyone. </title>
<p>
If you're putting your fans to work, let them know they're on the “inside family” now. That if you hit it big, THEY hit it big.
</p>
<p>
No need to make specific promises. It's a feeling more than a contract.
</p>
<p>
Same with your casual fans and email list. Make them part of an exclusive club. Bring them inside.
</p>
<p>
Everybody wants to be able to say they hung out with ____(your name here)_____ when she was just playing little clubs in her hometown, and now look at her!
</p>
<img src="http://sivers.org/images/include-everyone.gif" alt="Make your success a we or us. Include everyone." />