Make: Improve project version handling

[tjanez]

Handle cases where a new version was released and published off the master branch.

[codecov]

Codecov Report

Merging #3492 (aaa9d58) into master (37dafdf) will decrease coverage by 0.21%.
The diff coverage is n/a.

@@            Coverage Diff             @@
##           master    #3492      +/-   ##
==========================================
- Coverage   66.55%   66.33%   -0.22%     
==========================================
  Files         373      373              
  Lines       33924    33924              
==========================================
- Hits        22578    22504      -74     
- Misses       8077     8151      +74     
  Partials     3269     3269              

Impacted Files	Coverage Δ
go/consensus/tendermint/abci/state/state.go	54.54% <0.00%> (-9.10%)	⬇️
go/consensus/tendermint/epochtime/epochtime.go	85.18% <0.00%> (-7.41%)	⬇️
go/consensus/tendermint/abci/mux.go	57.38% <0.00%> (-5.12%)	⬇️
go/worker/common/committee/runtime_host.go	65.04% <0.00%> (-4.86%)	⬇️
go/consensus/tendermint/apps/staking/query.go	35.71% <0.00%> (-4.77%)	⬇️
go/consensus/tendermint/full/services.go	77.11% <0.00%> (-4.24%)	⬇️
go/staking/api/grpc.go	52.75% <0.00%> (-3.94%)	⬇️
...n/crypto/signature/signers/memory/memory_signer.go	72.41% <0.00%> (-3.45%)	⬇️
.../consensus/tendermint/apps/roothash/state/state.go	74.28% <0.00%> (-2.86%)	⬇️
go/storage/mkvs/insert.go	90.41% <0.00%> (-2.74%)	⬇️
... and 23 more

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