our-vision.md

title	permalink	position	is_main_navigation	layout
Our vision	/our-vision/	1	true	page-headless

{::options parse_block_html="true" /}

We want to make it as easy to find and book a badminton court as it is to book a hotel room.

We're building a future where the opportunities sport and physical activity providers offer are no longer stuck in a single website, and can be listed in a wide range of apps and services.

[Find out how]({{ site.baseurl }}{% link how-it-works.md %}){:.button-primary}

<iframe id="video" title="OpenActive intro video" width="560" height="315" src="https://www.youtube.com/embed/OJqCAn0sv44?showinfo=0&rel=0&enablejsapi=1" allowfullscreen></iframe> {{ post.title | escape }}

Why are we doing this?

Helping people get active and increase participation is an important part of Sport England's Towards an Active Nation strategy.

We think [working openly ]({{ site.baseurl }}{% link about-openactive.md %}) with the sector is the best way towards an active nation.

{% include quote.svg %}

Almost 18 million (39.4%) of adults in England don’t exercise enough to improve their health and wellbeing.* Increasing the visibility of physical activity makes it easier for someone to choose to take part.

SPORT ENGLAND

Active Lives Survey - 16/17{:target="_blank"}

Activity providers

How will this benefit activity providers?

OpenActive can help you increase your visibility and allow you to reach new customers.

 Get your opportunities in front of more people.

 Find new ways to promote quiet sessions or fill spare capacity.

 Describe your opportunities in a way that helps new customers decide to take part.

Using Data

What kind of services can use open opportunity data?

OpenActive has the potential to offer a near-limitless range of services. The data can be used to create generic activity finders for wide audiences, to very tailored services aimed at getting specific kinds of people active.

 Enriching services that people already use to find activities and opportunities. For example, services like Change4Life{:target="_blank"}.

 Family-focused activity finders where parents can choose physical activities based on age range or skill level. For example, services like Hoop{:target="_blank"} or SeeSaw{:target="_blank"}.

 Helping youth workers, social care professionals, or GPs encourage their clients or patients to get active. For example, services like Healum{:target="_blank"} or Wellaware{:target="_blank"}.

 Tools that are specifically designed to help people form active habits. For example, campaigns like This Girl Can{:target="_blank"}.

 Apps that emphasise the social rewards of physical activity or help someone find an option 'for people like me'. For example, Find a Player{:target="_blank"}.

Where now?

{% assign subpage = site.pages | where: 'title', 'How it works' %} {% for item in subpage %}

{{ item.title}}

{{ item.strapline | markdownify }}

[Find out how]( {{ site.baseurl }}{{ item.permalink }}){: .button-primary}

{% endfor %}