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Rename the app with a vendor neutral name #277

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deneb-alpha opened this issue Sep 27, 2019 · 4 comments
Closed

Rename the app with a vendor neutral name #277

deneb-alpha opened this issue Sep 27, 2019 · 4 comments

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@deneb-alpha
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The app name is not vendor neutral
The old richdocuments was renamed to Collabora Online but in the reality it's possible to use it also with other LibreOffice Online servers than Collabora. The current name could bring the users to the misleading information that for integrating the online open source suite in ownCloud it's mandatory to have a Collabora Online server instance.

Proposal
Instead of forking the app and maintain a clone with a vendor neutral name, rename the app to LibreOffice Online or to the old Richdocuments or Documents and join the efforts for maintaining it in a vendor neutral context.

@DeepDiver1975
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Interesting - there are other LibreOffice online servers?

@deneb-alpha
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Interesting - there are other LibreOffice online servers?

well, yes. Collabora Productivity is not the unique developer of LibreOffice Online.
See: https://www.libreoffice.org/download/libreoffice-online/
The company is the first one investing a lot in the product but also the community and now also other companies are contributing.

@DeepDiver1975
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Thanks for the pointer!

My very personal feeling on this is: who contributes can decide about the naming.
Up to now ownCloud and Collabora did put in a low of work in the past years together.

From that point of view it is absolutly fine to keep the name 'Collabora'

And by looking at the link https://www.libreoffice.org/download/libreoffice-online/ - it is started that the project is maintained by Collabora. I'd keep the honor with them in this case.

As said - just a personal statement ....

@timar
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timar commented Sep 27, 2019

This was originally called ‘Documents’ which was targetted at WebODF, and is overly generic, the naming has evolved here to be clearer.

We call it Collabora Online to protect and build our brand which ensures that people know where the hard work has come from. That helps people when they look for a support partner, and helps us to re-invest into improving the Online functionality.

We don’t believe using the LibreOffice brand on this separate project would be appropriate here without TDF’s explicit permission, particularly as there are ongoing discussions around brand usage at TDF anyway to ensure vendor neutral use of the brand. Currently we do not have the rights to apply the LibreOffice trademark to new bits of software even if we wanted to. The LibreOffice Online brand is already used for the project and source code of the server software cf. https://www.libreoffice.org/download/libreoffice-online/

Of course it is possible to use Collabora Online’s integration with re-compiled and/or re-branded backends, we’re happy to note this in the application description of course.

Furthermore – if a vendor compiles their own version, we have that data in the /hosting/capabilities file served by Online – and this can be used to present a different brand in the settings if so required. Patches to improve that can be proposed.

Michael also wrote a long paper (with pictures) on Vendor Neutral Marketing which you can enjoy here: https://people.gnome.org/~michael/data/vendor-neutral-marketing.html and paints the larger picture.

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