I wrote this text as an assignment from a company I applied to for a position. The brief was to write copy for a marketing email promoting the company's promotional video solution.
I have replaced the company's name with "Acme".
With Acme videos, you could increase your click-through rate by 200%
Hi First name
Email remains a powerful marketing channel and yet marketers put up with mediocre results from their email campaigns.
According to MailChimp's "Email Marketing Benchmarks[^https://mailchimp.com/resources/research/email-marketing-benchmarks/]", only about 21.93% of emails you send to your customers are opened. Out of those emails, the health and fitness industry's average click-through rate is only about 2.57%.
You can do better!
Animated image - promotional video clip for Acme
With Acme, you can add beautiful videos to your email campaigns that could boost your click-through rate by as much as 200% to 300%[^https://blog.hubspot.com/marketing/video-marketing-statistics].
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Don't just take our word for it. Join our 100,000 business customers who have shared over 1 million beautifully designed and highly engaging videos and discover what Acme can do for you.