Permalink
Switch branches/tags
Nothing to show
Find file Copy path
Fetching contributors…
Cannot retrieve contributors at this time
26 lines (13 sloc) 1.23 KB

Background

I wrote this text as an assignment from a company I applied to for a position. The brief was to write copy for a marketing email promoting the company's promotional video solution.

I have replaced the company's name with "Acme".

Email text

With Acme videos, you could increase your click-through rate by 200%

Hi First name

Email remains a powerful marketing channel and yet marketers put up with mediocre results from their email campaigns.

According to MailChimp's "Email Marketing Benchmarks[^https://mailchimp.com/resources/research/email-marketing-benchmarks/]", only about 21.93% of emails you send to your customers are opened. Out of those emails, the health and fitness industry's average click-through rate is only about 2.57%.

You can do better!

Animated image - promotional video clip for Acme

With Acme, you can add beautiful videos to your email campaigns that could boost your click-through rate by as much as 200% to 300%[^https://blog.hubspot.com/marketing/video-marketing-statistics].

Big button - Learn more

Don't just take our word for it. Join our 100,000 business customers who have shared over 1 million beautifully designed and highly engaging videos and discover what Acme can do for you.