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ConversionEventsData

Properties

Name Type Description Notes
event_name str The type of the user event. Please use the right event_name otherwise the event won’t be accepted and show up correctly in reports. <li><code>add_to_cart</code> <li><code>checkout</code> <li><code>custom</code> <li><code>lead</code> <li><code>page_visit</code> <li><code>search</code> <li><code>signup</code> <li><code>view_category</code> <li><code>watch_video</code>
action_source str The source indicating where the conversion event occurred. <li><code>app_android</code> <li><code>app_ios</code> <li><code>web</code> <li><code>offline</code>
event_time int The time when the event happened. Unix timestamp in seconds.
event_id str A unique id string that identifies this event and can be used for deduping between events ingested via both the conversion API and Pinterest tracking. Without this, event's data is likely to be double counted and will cause report metric inflation. Third-party vendors make sure this field is updated on both Pinterest tag and Conversions API side before rolling out template for Conversions API.
user_data ConversionEventsUserData
event_source_url str, none_type URL of the web conversion event. [optional]
opt_out bool When action_source is web or offline, it defines whether the user has opted out of tracking for web conversion events. While when action_source is app_android or app_ios, it defines whether the user has enabled Limit Ad Tracking on their iOS device, or opted out of Ads Personalization on their Android device. [optional]
partner_name str, none_type The third party partner name responsible to send the event to Conversions API on behalf of the advertiser. The naming convention is &quot;ss-partnername&quot; lowercase. E.g ‘ss-shopify’ [optional]
custom_data ConversionEventsCustomData [optional]
app_id str, none_type The app store app ID. [optional]
app_name str, none_type Name of the app. [optional]
app_version str, none_type Version of the app. [optional]
device_brand str, none_type Brand of the user device. [optional]
device_carrier str, none_type User device's mobile carrier. [optional]
device_model str, none_type Model of the user device. [optional]
device_type str, none_type Type of the user device. [optional]
os_version str, none_type Version of the device operating system. [optional]
wifi bool Whether the event occurred when the user device was connected to wifi. [optional]
language str, none_type Two-character ISO-639-1 language code indicating the user's language. [optional]
any string name bool, date, datetime, dict, float, int, list, str, none_type any string name can be used but the value must be the correct type [optional]

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