Export conversions to Google Ads

[ChrisLamprecht]

Is there a way to connect Plausible to Google Ads and avoid the Google Ads cookie for conversion Tracking?

[metmarkosaric]

no, that's not possible. you can track conversions in Plausible itself but we don't have a way to send any data to Google

[Fowlera-bot]

the problem is, if anyone wants to run Performance Max campaign, we need to have conversions in Google Ads. I'm curious if anyone has tried to import data into google ads from plausible?

[rahlswede]

Is there an update / solution regarding the return of conversion values? Nearly all ad types are using signals for optimisation.

[gaa23]

would like to see this done also

[Zielgestalt]

It's possible to upload conversions to Google Ads for 'offline conversion tracking'. So it should be possible: https://support.google.com/google-ads/topic/7280668?hl=en&ref_topic=3119145

[larsschellhas]

Hm, that looks interesting! Would certainly love for this to work to use the "Conversion maximising" bidding strategies.

[JPustkuchen]

Also see https://www.etracker.com/docs/integration-setup/kampagnen-tracking/google-ads/anleitung-conversion-upload/

eTracker does it :) It's possible!

Here for facebook: https://www.etracker.com/docs/integration-setup/kampagnen-tracking/facebook-instagram-ads/anleitung-conversion-upload/

[JPustkuchen]

And this is how Matomo does it: https://matomo.org/faq/reports/how-to-set-up-conversion-import-in-google-ads/

Super important feature for Google Ads users (which is most of us... ;))

[JPustkuchen]

And this is how Mixpanel does it: https://docs.mixpanel.com/docs/cohort-sync/integrations/google-ads

[dhilgarth]

Is there any news from the maintainers regarding this? @metmarkosaric
I'm currently paying for Plausible and love it, but as others have said: Google Ads optimize based on the conversions, so this data is needed inside Google Ads.

[Bartholomewcodermaster]

Google ads is very effective, but Conversion Value is an important issue. If anyone is looking for a good post on this topic, I recommend this post: https://gamerseo.com/blog/what-is-conversion-value-google-ads-2023-guide/

[markwilson860]

Export conversions to Google Ads is a critical strategy for optimising digital marketing campaigns. By integrating conversion data from different sources such as websites, mobile applications or offline sales into Google Ads, marketers can better understand which keywords, ads and campaigns lead valuable actions. This data-based approach allows for more targeted targeting and budgetary allocation, increasing return on investment (ROI). The process usually involves establishing Google Ads conversion tracking or importing conversion data from other platforms using tools like Google Analytics or third-party CRM systems. Once imported, this data helps to refine supply strategies, adapt advertisers and improve overall campaign performance. Therefore, companies can achieve more efficient marketing results by ensuring that their advertising efforts are directly aligned with their most important indicators.