Refined and vectorized QGIS logo

[qgib]

Author Name: Mathieu Pellerin - nIRV (Mathieu Pellerin - nIRV)
Original Redmine Issue: 6688

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QGIS has done a great lot of good for me and my organization, it's time to try and give back to the project ;)

As raised in a thread over the dev mailing list, QGIS would undoubtedly benefit from an improved logo. Just going to the QGIS' homepage shows two different logo within centimeters of one another (header and download button), highlighting the need for a vectorized QGIS logo that can be scaled up or down. IMO, QGIS would benefit from making sure one logo is used across the board (website, launcher icon, documentation, etc.). This is currently near-impossible to achieve without a vector-based logo.

The dev mailing list discussion also highlighted an emotional attachment to the current logo, which has followed QGIS' development for a long time.

Taking all of the above into account, I've tried to refine the current QGIS logo while coming up with a vector version. The resulting vector, as well as rasterized, logo is attached to this issue. Few random comments on it:

• The "raw" embossed style was removed in favor of a more subtle lighting effect (embossed is so 90s ;) ).
• The 3d arrow was reworked into a 2.5d one (beyond being vector-friendly, I also felt it was more appropriate for QGIS since it doesn't do 3d)

Hope this is an improvement to the current logo and can be used the improve QGIS' visual identity.

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• 512_to_64.png (Mathieu Pellerin - nIRV)
• splashscreen.png (Mathieu Pellerin - nIRV)
• logo-proposal.svg (Mathieu Pellerin - nIRV)
• unity-launcher.png (Mathieu Pellerin - nIRV)
• unity-dash.png (Mathieu Pellerin - nIRV)
• gnomeshell-applications.png (Mathieu Pellerin - nIRV)
• gnomeshell-dock.png (Mathieu Pellerin - nIRV)
• web-hub.png (Mathieu Pellerin - nIRV)

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Related issue(s): #16250 (relates)
Redmine related issue(s): 7211

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[qgib]

Author Name: Mathieu Pellerin - nIRV (Mathieu Pellerin - nIRV)

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(note: vector logo was created using Inkscape, and would be best viewed / edited using that graphic editor)

[qgib]

Author Name: Mathieu Pellerin - nIRV (Mathieu Pellerin - nIRV)

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In addition to the above, a refined, vector-based logo would integrate much better with the linux platform, especially on gnome shell & canonical's unity. See the "current vs proposed" screenshots of the QGIS icon in a variety of linux contexts (dock, launcher, dash, etc.) attached to this issue.

(In the screenshots, the QGIS browser uses the current icon, while the QGIS desktop uses the above proposed logo)

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• 5073 was configured as unity-launcher.png
• 5074 was configured as unity-dash.png
• 5075 was configured as gnomeshell-applications.png
• 5076 was configured as gnomeshell-dock.png

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• unity-launcher.png (Mathieu Pellerin - nIRV)
• unity-dash.png (Mathieu Pellerin - nIRV)
• gnomeshell-applications.png (Mathieu Pellerin - nIRV)
• gnomeshell-dock.png (Mathieu Pellerin - nIRV)

[qgib]

Author Name: Mathieu Pellerin - nIRV (Mathieu Pellerin - nIRV)

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Lastly, a "current vs proposed" screenshot of logo in a web context.

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• 5077 was configured as web-hub.png

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• web-hub.png (Mathieu Pellerin - nIRV)

[qgib]

Author Name: Tim Sutton (Tim Sutton)

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This is really nice. Maybe for some it won't be a radical enough change from the original but I really like it. I think we have a lot invested in that icon - people around the world associate it with our project so I think your proposal is great in that it freshens the logo without losing its identity.

+1 from me

[qgib]

Author Name: Nathan Woodrow (@NathanW2)

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+1

I would like to vote to use this new logo, at least until/if we end up getting one professionally done. Having a vector based logo can only be a good thing.

[qgib]

Author Name: Larry Shaffer (Larry Shaffer)

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Hi nirvn,

Anita Graser's original Inkscape .svg file for the current logo is in the repository:

https://github.com/qgis/Quantum-GIS/blob/master/images/icons/qgis_icon.svg

[qgib]

Author Name: Mathieu Pellerin - nIRV (Mathieu Pellerin - nIRV)

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I'm aware of this svg. If you open it, you'll notice that the version in there is not the logo that is being used for the website, not redmine, nor app shortcut / launcher.

[qgib]

Author Name: Antonio Locandro (Antonio Locandro)

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I would seriously consider getting a professional logo done and also a splashcreen, no need to be changing the splashscreen every time. Although this is the logo of the project I guess for a long time it doesn't reflect the current state of QGIS which is much modern, efficient and useful.

A refreshed logo and splashscreen would be a welcomed asset

Nathan Woodrow wrote:

+1

I would like to vote to use this new logo, at least until/if we end up getting one professionally done. Having a vector based logo can only be a good thing.

[qgib]

Author Name: Matthias Kuhn (@m-kuhn)

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Changing to blocker. We need to decide on a (single) updated logo before we release.

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• priority_id was changed from Normal to Severe/Regression

[qgib]

Author Name: Anónimo (Anónimo)

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Fixed in changeset "0150799e78918c5f7a285372a9eef7389c0ee688".

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• status_id was changed from Open to Closed

[qgib]

Author Name: Jürgen Fischer (@jef-n)

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Anonymous wrote:

Fixed in changeset "0150799e78918c5f7a285372a9eef7389c0ee688".

Logos on website, plugin site, planet and redmine also replaced.

[qgib]

Author Name: Mathieu Pellerin - nIRV (Mathieu Pellerin - nIRV)

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Jef, great. I will update the "download now (free)" button on qgis.org's main page to use the refreshed logo and attach it to this issue so you can update that graphic asset too.

Glad we're seeing an harmonization of the logo prior to 2.0's release.