(picture of the big fish) (caption; "It's a trap!")
- "The only product with _____" vs. "Like other quality products, it includes _____."
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Cross-cutting concern
- Undo/redo
- Version control
- Comments and discussion
- Voting
- Collaborative filtering
- Collaborative editing
- Authorization
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Home-grown framework
- Supplanted by open framework
- Just like choosing the "wrong" framework, except it's nearly alway sthe wrong framework
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Design pattern
- Everyone has to use the pattern
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Unobtrusive pattern
- everyone has to understand how the magic works