What Problem Is Worth Solving?

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Find a problem that's worth solving

A lean canvas is a great way to lay out key components of your business model so you can start testing your assumptions and get to building something customers want as fast as possible.

To create a free digital version of a lean canvas, go to Canvanizer. Alternatively, you can print this lean canvas

How to write a problem statement

Choose one of these two formats, and write down your problem:

• I believe [type of people] experience [type of problem] when doing [type of task]
• I believe [type of people] experience [type of problem] because of [limit or constraint]

You can have more than one problem statement, but no more than 3.

Identify existing alternatives

Take time to discuss as a group how people solve this problem today. Document all of the existing ways people solve the problem you want to solve.